Levi’s Grows D2C by 16% - Ditching Dockers?
In our Sixty-ninth D2C Insider edition, explore how Beauté Secrets raises Rs 1.6 crore from Velocity, Clensta in talks to raise $10 million from Amazon and more!
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Direct-to-consumer (D2C) beauty tool brand Beauté Secrets has secured Rs 1.6 crore in funding from Velocity to fuel its growth and expand its product offerings.
Founder’s Vision: Launched in 2010 by Harnika Aneja, the brand is known for its high-quality, travel-friendly beauty tools.
Use of Funds: The capital will support product expansion and boost its quick-commerce presence.
Impressive Growth: Beauté Secrets has served over 4 million customers, with 3x growth in the past year.
Scaling with Velocity: This partnership enables the brand to meet increasing demand, particularly during peak seasons.
Personal-care brand Clensta, backed by actress Parineeti Chopra, is in advanced negotiations to secure $10 million in Series B funding. Amazon is expected to participate alongside TradeCred, Arrow Capital, and Jafco Asia.
Investment Structure: TradeCred is likely to lead, with Amazon’s SMBhav Venture Fund joining the round.
Growth Focus: Clensta plans to use the funds to increase offline and online presence, expand internationally, and boost product lines.
Impressive Growth: FY24 revenue reached Rs 78 crore, showing 129% YoY growth.
Challenges: The company faces employee payment delays linked to performance-based metrics, which are expected to be resolved soon with this funding.
Levi’s Strategic Shift: Evaluating the Dockers Brand and Emphasising D2C
Levi Strauss & Co. is undergoing a major transformation, focusing on a direct-to-consumer (D2C) retail model while considering the sale of its struggling Dockers brand.
Potential Sale of Dockers: Levi Strauss is exploring strategic options for Dockers, which has faced declining sales due to changing consumer preferences.
D2C Revenue Growth: Direct-to-consumer revenues surged by 16%, with both brick-and-mortar and eCommerce channels contributing significantly.
Focus on Core Denim: The company intends to concentrate on its primary denim business and expand into higher-margin categories such as women's wear and performance apparel.
Investment in Innovation: Levi's strategy includes investing in sustainability, enhancing its digital presence, and improving personalised customer experiences.
Navigating Market Challenges: The brand is adapting to the competitive landscape by phasing out underperforming lines and prioritising growth in promising segments.
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Founders, ready to scale?
Juicy Chemistry, founded by Megha Asher and Pritesh Asher, is a skincare brand committed to organic and cruelty-free products; Juicy Chemistry believes in questioning the status quo to deliver efficacy without compromise.
Balance The Funding Spend
Riddhi Sharma, the founder of BabyOrgano, emphasises the importance of strategic management of resources after securing funding. Here’s a deeper look at her insights:
Guide to PR Marketing For D2C Brands!
Rishi Thakker's article explores the importance of PR marketing for D2C brands, emphasising its role in building trust and credibility. It discusses effective strategies such as crafting compelling brand stories, engaging with the media, and leveraging social media and influencer partnerships.
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