India's Retail Market update 👀
In our Forty-Eight D2C Insider edition, explore Investments in "Not My Parents' Brands" Trending in the D2C Space, India's Retail Market to Reach $2.2 Trillion by 2030 and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s Forty-Eight edition you'll see:
Investments in "Not My Parents' Brands" Trending in the D2C Space
Investors are increasingly funding young, D2C brands that appeal to Gen Z, moving away from brands favored by older generations. This shift is driving more funding and deal activities in 2024, particularly in conscious fashion, travel, lifestyle, and home decor. The D2C model is also adopting an omnichannel approach. Sustainable business practices are attracting significant interest and capital. The retail and consumer sector has become more active in deals than the technology sector, with notable acquisitions of D2C startups by established companies in 2023, highlighting the sector's growing importance.
India's Retail Market to Reach $2.2 Trillion by 2030, with 90% Remaining Offline
A report by Accel, Fireside Ventures, and Redseer Strategy Consultants predicts that 90% of India's retail market will remain offline, even as it grows to $2.2 trillion by 2030. This highlights the enduring role of brick-and-mortar stores. D2C brands, initially online-first, have a significant opportunity to expand offline, shortening the time to become Rs 1,000 crore brands. While omnichannel sales are rising, D2C brands should start online to build brand recognition before moving offline.
FamPay's Journey: From Youth-Focused Fintech to Broad Spending Account
FamPay, once a promising fintech startup aimed at youth, has shifted its strategy significantly. Initially, FamPay offered a pocket money app with a numberless card for children and teens, helping them transition to adult financial services. However, the company has now rebranded itself as a "spending account for everyone," moving away from its teen-centric features and facing significant challenges.
The startup experienced a costly platform transition issue after parting ways with IDFC, leading to reputational damage and difficulty securing new funding. FamPay's future remains uncertain as it works to recover and find a new path forward in the competitive fintech landscape.
Rethinking Throne Culture in the Workplace
Sreejith Moolayil, Co-Founder & COO at True Elements, has critically evaluated the "throne culture" in many organizations, advocating for a more inclusive and effective workplace.
Conclusion.
A workplace without open spaces for informal discussions hinders communication. Organizations should create environments that facilitate seamless interactions, ensuring everyone feels included and valued. If a company lacks this setup, it’s time to make changes.
Just Herbs' Perfect Travel Touch-Up Kit
Arush Chopra, CEO at Just Herbs, shares a game-changing insight into product design and sales channels that has delighted busy working women across India.
A Runaway Success
This travel touch-up kit has become a runaway hit with customers, especially working women. The success lies in understanding the unique needs of the customer and delivering the product exactly when and where they need it.
Product-Channel Synergy
The key takeaway? The sales channel should dictate the product, not the other way around. Design for your ideal customer's buying journey to achieve perfect product-channel synergy.
By focusing on the needs of busy women and delivering a convenient solution, Just Herbs has shown how getting the product format right for the sales channel can lead to tremendous success.
Special offers for you
Bengaluru-based direct-to-consumer (D2C) online paan startup, The Betel Leaf, recently closed a bridge funding round of $1.2 million (about ₹10 crore). The investment was co-led by Inflection Point Ventures and Venture Catalysts. Founded in 2019 by Prem Raheja and Payal Raheja, The Betel Leaf specializes in selling paan and related products online. With the fresh capital infusion, the company plans to expand its retail and online presence from 45 kitchens to 100 across India and overseas within two years. Additionally, they aim to develop new automation technology to improve consistency and increase production volume and range.
📈 Rise of D2C Brands in the Beauty Industry- Is Omnichannel Strategy the Key?
1. The D2C Insider CXO Meet - Ahmedabad
The D2C Insider CXO Meet - Ahmedabad was a resounding success, attracting over 50 attendees to i-hub, Ahmedabad - Gujarat on Saturday, 18th May 2024.
Next stop: Pune! Don’t miss out on this influential gathering
🗓️ Date: May 25th, 2024
📍 Location: Ideas to Impact, Baner - Pune
🕓 Time: 4 PM to 8 PM
2. Elevate Super 30
A. Highlights from our Demo Day of the Elevate Super 30 cohort, which happened on 11th May 2024!
After a rigorous 12 week program with speakers like Kanwaljit Singh, Mohit Sadani, Ayushi Gudwani, Deep Bajaj & more, we reached the Demo Day where founders worked hard to prep for their pitches in front of a Jury.
B. Be Part of Elevate Super 30 Cohort 2 by joining the waitlist here
3. D2C Insider Super Angels Fund
Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!
If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀