Food Delivery and Quick Commerce Trends
Food Delivery and Quick Commerce Trends
In our Fiftieth D2C Insider edition, explore how Myntra gained market share, Food Delivery and Quick Commerce Trends and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s Fiftieth edition you'll see:
Myntra gained market share, scaling beauty and home decor
Myntra, an online fashion retailer, has gained market share over the past year despite rising competition. CEO Nandita Sinha states that international brands and direct-to-consumer (D2C) brands are key focus areas, driving high-value sales. Around 45% of international brand sales come from non-metro cities due to limited physical stores. D2C brands like Rare Rabbit and Bewakoof are witnessing 80% year-on-year growth in demand, while the luxe portfolio offering high-end brands has seen a 150% expansion.
Food Delivery and Quick Commerce Trends Impact QSR Sales
Quick service restaurants (QSRs) like Domino's and Pizza Hut are facing pressure from the rapid expansion of food delivery platforms like Zomato and Swiggy, as well as quick commerce players like Blinkit and Instamart. The QSR industry witnessed a decline in revenue growth, same-store sales, and average daily sales in the final quarter of FY24. Younger customers are increasingly preferring quick commerce platforms over traditional retail and physical stores, with adoption rates decreasing with age. Despite subdued growth, QSR firms are continuing with store expansion plans.
The Pivotal Role of Angel Investors
Aarti Gill, Co-Founder @OZiva takes us through the pivotal moments that shaped her entrepreneurial journey, highlighting the invaluable role of angel investors like Ravi Mantha.
Today, Aarti and her co-founder Mihir aspire to pay it forward, becoming the Ravis for the next generation of innovators and disruptors, nurturing their ideas and propelling them towards greatness.
Aarti's tale is a testament to the invaluable role that angel investors play in the entrepreneurial ecosystem, serving as catalysts for innovation and enablers of game-changing ideas.
Decoding the Protein Supplement Controversy
In a recent report, India's top medical body, the Indian Council of Medical Research (ICMR), raised concerns about the safety and necessity of protein supplements for Indians. However, Shashank Mehta, the founder of Whole Truth Foods, a whey protein supplement brand, argues that the media's portrayal of the report has lost all nuance, leading to fear-inducing headlines that may discourage those who genuinely need protein supplementation.
Mehta acknowledges that the ICMR report raises valid points about the adulteration of whey protein, the potential link between branched-chain amino acids (BCAAs) and non-communicable diseases (NCDs), and the strain on kidneys and liver caused by high doses of whey protein.
However, he argues that these points need to be understood in the proper context.
Mehta expresses frustration over the sensationalized headlines, which may discourage those who genuinely need protein supplementation, given India's protein deficiency. He also highlights the industry's existing issues with malpractice, such as false claims, amino-spiking, and chemical additives, which taint the entire category.
Furthermore, Mehta emphasizes the importance of critical thinking and reading the full report, rather than relying solely on headlines that often fail to capture the nuances and context.
Conclusion:
Shashank Mehta calls for a balanced and informed approach to the protein supplement debate. While acknowledging the concerns raised by the ICMR, he advocates for nuanced discussions, responsible journalism, and empowering consumers to make informed choices based on thorough research and understanding.
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RPSG Ventures Closes Rs 550 Crore Fund for D2C Brands
RPSG Ventures has successfully closed its second fund, RPSG Capital Ventures Fund II, with a corpus of Rs 550 crore, focusing on direct-to-consumer (D2C) brands. The fund, which doubled its initial investment and exercised the green shoe option, saw investor interest exceed 150% of the target. The major investors included leading family offices, high-net-worth individuals, and industry veterans from the consumer sector.
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