F&B Sector dominates SHARK TANK INDIA
In our Forty-Sixth D2C Insider edition, explore Amazon Fresh’s campaign reaffirms commitment with a 4-step quality check, D2C and E-commerce brands lead in retention-led marketing careers and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s Forty-Sixth edition you'll see:
Amazon Fresh’s campaign reaffirms commitment with a 4-step quality check
Amazon Fresh has launched the second edition of its 'Nahi toh Mehenga Padega' campaign featuring actor Manoj Bajpayee as Ghanshyam. The campaign highlights Amazon Fresh's commitment to providing quality fruits and vegetables through a 4-step quality check process and savings through deals and offers. The ads humorously depict Ghanshyam forgetting to order from Amazon Fresh, leading to poor quality or missed savings. Amazon India's Harsh Goyal emphasizes the value propositions and convenience, while Bajpayee praises the quality and value for customers.
D2C and E-commerce brands lead in retention-led marketing careers
A report by WebEngage finds that D2C and e-commerce brands are increasingly inclined towards retention-led marketing. 39.6% of respondents cited data analytics as the top skill for success in retention marketing careers. The report highlights profitable career opportunities in this domain, with potential for accelerated growth. Around 52.6% of respondents belonged to marketing teams, while 31.6% were in growth teams, and 15.8% in product teams. Salaries in retention marketing roles can range from 10-15 LPA for seasoned professionals in D2C to 50-70 LPA for heads of retention at large brands.
Consumers Demand Anti-Fraud Tools From eCommerce Merchants
A PYMNTS study found that 82% of firms cite increased customer satisfaction as a key benefit of innovating fraud management tools, with 54% seeing it as a loyalty play. Effective fraud detection distinguishes legitimate transactions, minimizing false declines and ensuring a smooth shopping experience, building trust and credibility. As fraudsters employ sophisticated technologies like AI, collaboration across the industry is crucial to curb evolving threats. AI-based models play a vital role in identifying anomalies and adapting to new fraud patterns, shielding customers from financial losses through a collaborative approach.
Allbirds Inc (BIRD) Stock: From Low To High In 52 Weeks
Allbirds Inc's (BIRD) stock is currently trading 70.03% below its 52-week high of $1.83 and 2.50% above its 52-week low of $0.54. The company's financial performance has been turbulent, with a 42.85% quarterly revenue decline and a market cap of $85.46M. Key indicators show a 100-day moving average of 0.8977, a debt-to-equity ratio of 0.51, and a 50-day raw stochastic average of 2.87%. The stock's price performance has been mixed, with a year-to-date loss of 55.23% but a gain of 34.13% over the last six months.
A Crucial Strategy for D2C Brands Scaling Offline
Arindam Paul, Founding Member @ Atomberg, highlights a significant challenge faced by many direct-to-consumer (D2C) and digital-first brands when they attempt to scale their operations by launching in offline retail channels, such as general trade or modern trade. The core issue stems from the failure to maintain consistent selling prices across all channels.
Key Points:
Paul strongly recommends that brands seeking to scale their offline presence should maintain consistent market operating prices (MOPs) across all channels. In today's omnichannel landscape, consumers evaluate and make purchasing decisions across multiple channels.
The practice of "checking prices online while standing in a store" necessitates consistent pricing strategies, even if the cost of operating different channels varies.
F&B Sector Dominates Shark Tank India: A Revolutionary Phase
Akash Agrawal, Co-Founder @ Zoff Foods highlights the significant presence and popularity of the Food & Beverage (F&B) sector on the Indian reality show "Shark Tank India." He presents compelling data and observations that suggest the F&B industry is undergoing a revolutionary phase in India. Here are the key points:
Akash is highlighting the significant presence, investor interest, and growth potential of the F&B sector in India, as evidenced by its representation on Shark Tank India and various industry statistics. He portrays the F&B industry as a lucrative and revolutionary space, poised for substantial growth and disruption in the coming years.
Special offers for you
Bengaluru's D2C men's clothing brand, DaMENSCH, raised INR 21.62 Cr in a Series B extension from existing investors like Matrix Partners, Saama Capital, Whiteboard Capital, and A91 Emerging Fund. This brings their post-money valuation to approximately $66 Mn. The funding was through issuing compulsorily convertible preference shares. DaMENSCH, founded in 2018, offers innerwear and casual wear for men. This comes after their previous round of $16.4 Mn led by A91 Partners two years ago.
💖 4 reasons why D2C brands love opening kiosks
1. Elevate Super 30 Demo Day Inauguration at Delhi Regional Summit!
Join us on 11th May in Gurgaon for an exhilarating showcase of innovation and entrepreneurship at Elevate Super 30 Cohort 1 Demo Day. Witness India’s most promising D2C founders pitch their groundbreaking brands to a distinguished panel of jury members.
🌟 Announcing Our Distinguished Chief Guest for Elevate Super 30 Demo Day Inauguration at Delhi Regional Summit!
Want to know who we are talking about? Here's a hint- She is fondly known as Magnificent Mary!!
Yes, you will witness none other than our very own esteemed champion boxer MARY KOM!
2. Elevate Super 30
A. Elevate Super 30 Cohort 1 Demo Day
Join us on 11th May in Gurgaon for an exhilarating showcase of innovation and entrepreneurship at Elevate Cohort 1 Demo Day. Witness India’s most promising D2C founders pitch their groundbreaking brands to a distinguished panel of jury members.
B. Be Part of Elevate Super 30 Cohort 2 by joining the waitlist here
3. D2C Insider Super Angels Fund
Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
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Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀