D2C Brands: Threat or Opportunity for FMCG Companies?
D2C Brands: Threat or Opportunity for FMCG Companies?
In our Fifty-Fifth D2C Insider edition, explore how Funding Boost! Let’s Try Gets Backing from Wipro, D2C Wine Sales in the US and more!
Hello and welcome back to D2C Insider.
Before we get started, we have one question.
What you’ll see:
A Tasty Bite of Good News!
Funding Secured!
D2C snacking brand Let's Try has secured an undisclosed amount of funding.
The round was led by Wipro Consumer Care Ventures, the investment arm of Wipro Consumer Care & Lighting.
This investment signifies a positive outlook for Let's Try's future growth.
Fueling Expansion
The fresh capital will likely be used to fuel Let's Try's expansion plans.
This could involve increasing product offerings, expanding distribution channels, or entering new markets.
Threat or Opportunity for FMCG Companies?
Let us explore the impact of D2C (direct-to-consumer) brands on traditional FMCG (Fast Moving Consumer Goods) companies.
E-commerce Loses Traction
According to a recent article from Just Drinks, a beverage industry news provider, online wine sales directly to consumers (D2C) are dropping in the US. Data shows fewer online sales and more in-person purchases.
The article states that online sales made up only 8% of D2C wine sales in the US in 2023. This is the lowest since 2016, suggesting a change in consumer behavior.
The article doesn't say exactly why this change is happening, but it might be because:
People are going back to shopping in stores after the pandemic.
They want a more personal experience when buying wine.
There is more focus on local wineries and supporting small businesses.
This trend could affect wineries that have spent a lot on their online stores. It will be interesting to see how these wineries change their sales strategies in the next few years.
Hammer - Athleisure Tech Brand (India)
For this week, let us take a look at the brand break down for HAMMER!
Pushkar Singh, Co-Founder of Tremis Capital, shared his 2-step guide to a start-up!
📌 Hyperlocal Targeting: The Next Frontier in Location-Based Advertising
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Don't miss out on future D2C knowledge bombs! 💣
Stay tuned for upcoming webinars and industry insights 🌟
Until then, keep rocking the D2C world! 🚀