Community Chatter, D2C & payment solutions and much more!

In our Fifty-Sixth D2C Insider edition, explore how D2C Revolution: Building Deeper Customer Connections, A Winning Formula for Gaming Companies and more!

Jul 16, 2024

Hello and welcome back to D2C Insider.

Before we get started, we have one question.

What you’ll see:

1. Elevate Growth Accelerator AMA Session

We are thrilled to invite you to our upcoming Ask Me Anything (AMA) session on Wednesday, 17th July. This is a fantastic opportunity for you to get all your questions answered and learn more about the Elevate accelerator program, designed to help early-stage startups like yours thrive.

Why Should You Attend?

10 Weeks of Learning, Collaboration, and Growth: Immerse yourself in an intensive program that will accelerate your startup's growth.

Tailored for Early-Stage Startups: Our program is designed to meet the unique needs of emerging businesses.

Demo Day to Secure Funding: Showcase your startup to potential investors and secure the funding you need.

Mentorship from 20+ Industry Leaders: Gain insights and guidance from seasoned professionals who have been where you are.

Event Details:
📅 Date: Wednesday, 19th July
🕒 Time: 5 PM - 6 PM
📍 Location: Online

This session is a great chance to interact with our team, ask any questions you might have about the onboarding process, and understand how the Elevate program can benefit your startup.

2. D2C Insider Super Angels Fund

Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!

If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!

If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!

Apply Now

A strong partnership between mCaffeine, your favorite caffeinated skincare brand, and GoKwik, a top eCommerce helper. This exciting team-up is made to boost your shopping experience and take mCaffeine to new levels.

What’s in it for you?

Faster Checkout: GoKwik's KwikCheckout feature allows for one-tap login and pre-filled addresses, making checkout a breeze.
More Savings: Now you get to enjoy exclusive discounts and deals on your mCaffeine goodies.
Wider Reach: mCaffeine is expanding its D2C footprint to reach even more customers, especially in smaller towns across India.
Happy Shopping, Happy Savings: The streamlined checkout process and reduced return-to-origin losses will translate to better deals and a more convenient shopping experience for you!
mCaffeine's Growth Trajectory: mCaffeine has been on a phenomenal journey, boasting a 51.8% revenue increase last year. This partnership with GoKwik will further fuel their growth, aiming for a 10% market share increase in key categories and a massive 70% revenue jump in 2024.

Gain complete insights here!

Building Deeper Customer Connections

The power of Direct-to-Consumer (D2C) channels! In a recent interview with Zairus Master, Chief Business Officer at Honasa Consumer, which owns successful D2C brands like Mamaearth and The Derma Co.

Honasa Consumer leverages D2C channels to cultivate deeper connections with their customers. They believe D2C allows for:

Meaningful Conversations: Direct communication fosters an understanding of customer preferences, leading to tailored solutions.
Stronger Brand Loyalty: Building direct relationships strengthens brand loyalty and customer engagement.

Read here in detail

A Win-Win for Gamers and Developers

By cutting out the middleman (platform providers), D2C empowers gaming companies to:

Keep More of the Pie: D2C eliminates platform fees, allowing developers to invest more in game development and potentially offer players lower prices.
Craft a Tailored Experience: Direct communication fosters a deeper understanding of player preferences, enabling developers to personalize the gaming experience.
Gather Valuable Insights: D2C allows for direct data collection, providing developers with valuable insights to improve future games.

Making the D2C Leap: Challenges and Solutions

Transitioning to D2C isn't without its hurdles. Here's what developers need to consider:

Secure Payment Solutions: Building a robust and secure payment infrastructure is crucial for a successful D2C model.
Open Banking: A Promising Future: Open banking is a new financial technology that can benefit D2C gaming. It offers lower fees and better security than traditional payment methods.

Check out this article!

Pilgrim, a homegrown Indian brand, champions "clean beauty" with a focus on natural, vegan, and cruelty-free haircare and skincare products, catering to health-conscious millennials seeking transparency and innovative formulations inspired by global trends.