An exclusive retail chain for D2C brands
In our Fifty-Seventh D2C Insider edition, explore an exclusive retail chain for D2C brands, International Buzz and more!
D2C Insider is back with your favorite newsletter with all the latest updates in D2C world.
Before we get started for today, we have a question for you:
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What you’ll see:
Broadway: Revolutionizing D2C Retail
Launching Soon: Broadway, a new retail chain focused on Direct-to-Consumer launched by Vivek Biyani, is set to open its first store in Delhi this August, followed by Hyderabad and Mumbai later this year.
Unique Retail Experience:
Curated D2C Brands: Broadway offers a selection of innovative D2C companies, creating a focused and exciting shopping experience.
Engagement Zones: Stores will feature areas for D2C brands to create content, showcase products, and interact with customers, fostering a deeper brand connection.
A New Era: Broadway aims to bridge the gap between D2C brands and consumers, revolutionizing the shopping experience in India.
Allbirds Takes Flight with New Design Leader: Jason Israel
New VP of Design: Allbirds welcomes Jason Israel as their Vice President of Design.
Design Powerhouse: Israel boasts nearly two decades of experience crafting designs for renowned brands like Salomon, The North Face, and K2 Sports.
What Does This Mean? This move signals Allbirds' commitment to pushing the boundaries of design. With Israel's expertise in both style and performance, we might see exciting new product lines emerge, potentially extending beyond their popular casual shoes.
Beyond Snack
In a market packed with multiple distributors, and competition beyond limits that can make you nervous, how has Beyond Snack managed to position themselves up above all?
Here is a breakdown for you to decode this:
Remember when we asked you a question in the very beginning regarding distributors in D2C business conduct?
Anyone can face challenges, especially when one is expanding their business!
So did Dimpali in our community!
Imagine having your issues resolved by experts working in the same industry as you!
Rutick Shah, another member of the community helped her out by offering expert insights…
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Want to start with a Start-Up idea but have no clue where to begin?
Dharmesh Shah, Funder of HubSpot in his recent post unveils the key to a great startup idea
Here is what you need to know:
Check out his post on LinkedIn
The Rise of "Shoppertainment”
D2C brands are blurring the lines between shopping and entertainment to create a more engaging experience:
Interactive Games and Quizzes: Gamified shopping experiences can incentivize purchases and make browsing more fun.
Live Shopping with Gamification: Adding gamified elements (points, leaderboards) to live shopping events can increase engagement and drive sales.
Influencer-Led Challenges and Challenges: Partnering with influencers to create branded challenges on social media can increase brand awareness and product visibility.
The concept of ‘Shoppertainment’ is changing the dynamic of the D2C industry. The multi-faucet engagement is not just thrilling the consumers but helping the D2C market their products like never before!
🛒 Bigbasket ventures into SaaS-based supply chain platform BB Matrix
1. Elevate Testimonial
Unsure if the Elevate Accelerator Program can take your startup to the next level?
Let Divanshee Jindal, founder of The Solved Skin, our #Cohort1 graduate, tell you all about it! In her own words, discover the value, the challenges, and the incredible results they achieved.
Only 5 days left for Cohort 2 registrations!
2. D2C Insider Super Angels Fund
Meet , Rupesh Jain - the visionary behind Candere By Kalyan Jewellers.
As a founder of Candere, he shared his insights for early-stage founders.
As part of our Super Angel Fund, he's committed to helping 100 startups secure early-stage funding in the next 5 years.
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Don't miss out on future D2C knowledge bombs! 💣
Stay tuned for upcoming webinars and industry insights 🌟
Until then, keep rocking the D2C world! 🚀
Hi
Interested to show our brand - www.sofaab.com at Broadway, request you to connect if possible.
Thanks
Faraz Ahmad
Founder
faraz@sofaab.com