$23M for Waterless Makeup - It doesn't make sense!
In our Sixty-seventh D2C Insider edition, explore how Que to enter offline retail in 2025, Kapiva aims for INR 330 crore funding for Ayurvedic expansion and more!
Welcome to the D2C Insider Digest!
Here, you'll find the latest news in the D2C space, exclusive updates from India’s biggest D2C community, and valuable insights directly from leading brands.
In today’s newsletter, you’ll find:
Shikhar Dhawan-backed D2C eyewear brand Que is expanding its business beyond the digital space.
Offline Retail Expansion: Que plans to launch offline retail stores by 2025, moving beyond its online-only business model. This aims to offer a more personalised shopping experience for customers.
New Product Categories: The brand is exploring new eyewear categories, likely expanding into premium or performance segments to capture a broader audience.
Global Market Entry: Que has set its sights on entering international markets, leveraging its stylish and functional eyewear designs to appeal to global consumers.
Brand Growth Strategy: This move towards omnichannel retail and global expansion positions Que to scale its brand presence significantly, supported by Dhawan's backing and the growing demand for fashion-forward, affordable eyewear.
Ayurvedic wellness brand Kapiva is seeking to raise INR 330 crore to drive its expansion efforts.
Focus on Ayurveda: Kapiva is concentrating on expanding its modern Ayurvedic product offerings, tapping into the increasing demand for plant-based, natural wellness solutions.
Growth and Expansion: The funding will help the brand boost product innovation, improve its supply chain, and expand distribution networks, particularly in urban and tier 2-3 cities.
Market Potential: With Ayurvedic wellness becoming a major trend in India and globally, Kapiva is positioning itself to capture a larger market share in this high-growth sector.
Future Strategy: The brand intends to use these funds to invest in marketing, product development, and possibly explore international markets as it strengthens its portfolio in the booming wellness industry.
900Care Raises $23 Million for Waterless Personal Care Products
French startup 900Care is making waves in the sustainable beauty industry through its creative non-water personal care products.
Waterless Innovation: 900Care specializes in creating waterless personal care products, which reduce the need for plastic packaging by offering refillable, eco-friendly solutions.
Sustainability Focus: The brand’s products align with growing consumer interest in sustainability, particularly in reducing plastic waste and adopting eco-conscious alternatives in everyday personal care.
Funding for Expansion: The $23 million raised will be used to scale 900Care’s operations, enhance product lines, and expand its presence in global markets.
Consumer Shift: This funding comes as consumers increasingly shift towards clean beauty and sustainable products, making 900Care a key player in the eco-friendly personal care market.
1. Vivek Biyani Joins D2C Insider Angels!
Thrilled to announce that Vivek Biyani, Founder of Broadway, has joined us as a Super Angel with D2C Insider Angels!
With over 15 years of experience at renowned companies like Future Group and expertise spanning Retail, E-commerce, and Manufacturing, Vivek is now giving back to the D2C community with us.
Join our Super Angels fund and co-invest alongside industry leaders like Vivek
Emerging founders can gather funding from top operators like Vivek
2. D2C Insider Regional CXO Meet in Mumbai!
The D2C Insider Events Regional CXO Meet is coming to Mumbai on 15th November!
Join us for an exceptional D2C experience:
Connect with D2C leaders from around the region.
Engage in live Q&A sessions — Have your questions answered by industry experts!
Grasp the current trends in the Mumbai D2C scene and explore global opportunities.
Sign up now and get to see the trends defining the future of D2C!
📍 Mini Club House, Mahalaxmi Race Course, Mumbai
🗓️ 15th November 2024
⏰ 4 PM to 10 PM
3. D2C Insider Elevate Cohort 2 Demo Day at Delhi!
We are excited to bring you our D2C Insider Elevate Cohort 2 Demo Day!
On one side, we have our powerhouse investment partners bringing a combined investment pool of a minimum of INR 3 Cr for the top three winners:
Mumbai Angels
We Founder Circle
D2C Insider Angels
IAN Group (formerly Indian Angel Network)
JITO Incubation & Innovation Foundation
Chandigarh Angels Network
On the other side, we have D2C brands pitching to grab the win.(just like shark tank 🦈)
Join us:
Investors: Witness the cutting-edge D2C competition
Founders: Stay ahead of the curve with us
📅 Date: Saturday, October 19th
📍 Location: Sync Work, Plot 34, Sector 44, Gurgaon
🕛 Time: 2 PM to 5 PM
Duroflex has been a pioneer in the Indian sleep solutions industry for over five decades since its inception in 1964. Founded in the backwaters of Kerala by P.C. Mathew, the company has grown into a household name, renowned for its quality, innovation, and customer-centric approach.
Today, Duroflex continues to grow, combining innovation and tradition to remain one of India's fastest-growing mattress brands, helping millions experience better, healthier sleep.
In our WhatsApp community, members consistently uplift and support one another, creating a space filled with positivity and vibrant energy.
Whether someone is celebrating a win, seeking advice, or simply sharing their thoughts, the group is always there to respond with encouragement and kindness.
Every conversation is an opportunity to lift each other up, ensuring that the overall atmosphere stays lively, welcoming, and full of good vibes. It’s this collective support that keeps everyone engaged and connected.
Driving Behaviour Based on Car
Shantanu Deshpande, Founder and CEO of Bombay Shaving Company, shares his insights on driving behaviours he has noticed in various Indian cities. He highlights a common transformation that occurs when ordinary people get behind the wheel.
D2C investors are focusing on founders and market dynamics in their investment decisions. Key factors include the founder's resilience, market growth potential, and strong business fundamentals.
With the removal of the angel tax, you can work on the above factors to secure funding for your startups, which has boosted retail investment.
Don't miss out on future D2C knowledge bombs! 💣
Stay tuned for upcoming webinars and industry insights 🌟
Until then, keep rocking the D2C world! 🚀
