110 Crore in Fitness? — Even AI Can’t Explain This!
In our Seventy-third D2C Insider edition, explore how Nutraj is redefining the dry fruit industry, Dive into Blume Ventures’ anti-playbook and more!
Welcome back to another edition of D2C Insider Digest!
This issue covers Nutraj's growth, Boldfit’s big investment, and Bummer's innovative vending machines, along with the key D2C Instagram anti-playbook.
Plus, we explore the biggest question: Can AI replace the human touch?
Nutraj is redefining the dry fruit industry with a focus on quality, sustainability, and health. Here’s how they’ve made their mark:
Want to skip the shortcuts to grow your D2C brand on Instagram?
Dive into Blume Ventures’ anti-playbook. This guide offers fresh insights on building an authentic brand through genuine content and engagement—not flashy ads.
Boldfit, the fitness brand backed by cricketer KL Rahul, has raised Rs 110 crore from Bessemer Venture Partners to drive product innovation and build its brand presence.
Product Line: Established in 2018 by Pallav Bihani, Boldfit offers fitness gear, sports equipment, and workout apparel, selling across ecommerce platforms and its D2C website.
Expansion Plans: The brand is set to enter offline retail in the next 12-18 months.
Strategic Partnerships: With KL Rahul’s backing, Boldfit is well-positioned to thrive in India’s booming fitness market.
Bummer, known for its comfortable innerwear, has introduced vending machines to offer shoppers a faster, hassle-free buying experience for basics like underwear.
Shopping Made Easy: These new vending machines are aimed at simplifying innerwear shopping, especially for those on the go.
Expansion Vision: By placing these machines in high-traffic locations, Bummer hopes to make innerwear accessible, bridging online and physical retail.
Innovative Convenience: This move highlights Bummer’s commitment to convenience, tapping into a niche need in India’s retail market.
1. Bella & Duke Refreshes Brand with Focus on Holistic Pet Wellness
Bella & Duke, the UK-based raw pet food brand, has relaunched its brand platform to emphasize a holistic approach to pet wellness.
Expanded Offerings: Beyond nutrition, Bella & Duke now provides behavioral and veterinary support as well as treats and supplements for comprehensive pet care.
New Identity: The brand’s revamped logo and packaging reflect its commitment to full-spectrum health for pets.
Vision for Wellbeing: CEO James Sturrock highlights the brand’s evolution to support pets’ needs at every life stage.
2. KinKind Achieves Key Expansion Milestone in the UK and US
KinKind, an eco-friendly beauty brand, has reached a significant target with its expansion into the UK and US markets. The brand has raised £500,000 to boost its presence in retail and online channels like Amazon and Ocado.
Expansion Milestone: Eco-friendly beauty brand KinKind has raised £500,000 to fuel its growth in the UK and US markets.
Sustainability Focus: The brand specializes in plastic-free and waterless beauty products, aiming to reduce waste.
Growth Strategy: Funds will be used to boost marketing and expand its DTC and retail presence through platforms like Amazon and Ocado.
A) Wake Up Mumbai, We Are Coming!
Join over 200 founders, CXOs, and investors from the D2C ecosystem for a networking event designed to build your brand better.
Save the Date: November 15
B) D2C Insider Angels Virtual Pitch Day
Meet the next generation of D2C disruptors!
Join us on Zoom for pitches from upcoming brands like Divine Hindu, Blep Petcare, and The Paan Legacy.
Date: November 12
C) Need Feedback? — For a Perfect Product
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D) Make Your Pitch Unforgettable
Turn your pitch deck into a Top 1% success story.
Access mentorship, investor insights, and key industry connections to level up your brand with Cohort 3 of D2C Insider Elevate.
AI vs. Human Touch
Ghazal Alagh, Co-founder of Mamaearth, shares insights on the value of human connection over AI, emphasizing that empathy and creativity are irreplaceable.
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