USV × Wellbeing Nutrition, Supertails, Slurrp Farm, Pilgrim, SteamPRO, Panda’s Box & More 🚀
India’s D2C ecosystem is entering a sharper scale phase — with strategic acquisitions, growth capital in petcare,offline breakthroughs in beauty, sustainability momentum, and founders building brands.
National Disruptors:
USV Secures Majority Stake in Wellbeing Nutrition at ₹1,583 Cr, Marks Strategic Push Into D2C Nutraceuticals
In one of the most significant D2C acquisitions 2025 and major highlights in D2C news India, pharmaceutical major USV has signed a definitive agreement to acquire a 79% stake in Nutritionalab Private Limited, the parent company of Wellbeing Nutrition. The transaction values the Direct-to-consumer India nutraceutical brand at approximately ₹1,583 crore, marking a strong moment in India’s D2C ecosystem India and reinforcing the growing momentum in D2C industry news.
Founded in 2019, Wellbeing Nutrition has emerged as one of the fastest-growing D2C wellness startups within India’s evolving Direct-to-consumer India landscape. Operating in the nutraceutical segment, the brand offers a diversified portfolio of vitamins, minerals, protein blends, collagen, omega supplements, and other wellness-focused formulations. The company follows a robust omnichannel D2C strategy, selling through its own digital platform, online marketplaces, and offline retail channels, while also maintaining an international presence across the US, UK, and UAE. This expansion reflects broader D2C expansion plans seen across the D2C ecosystem India.
According to company disclosures, Wellbeing Nutrition reported revenue of around ₹170 crore in FY25, with a reported loss of approximately ₹30 crore.
Supertails Raises $30 Mn to Build India’s Full-Stack Petcare Ecosystem
Supertails, an Indian direct-to-consumer (D2C) pet care company, just got a big boost, snagging $30 million in funding led by Venturi Partners. Other investors like Nippon India Alternative Investments and Titan Capital also joined in, along with previous investors such as Fireside Ventures.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, who used to work at Licious, started Supertails in 2021. It’s grown from a simple online store for pet food and toys into a complete pet care system. Now they offer vet services, grooming, food, and all sorts of everyday pet stuff. This funding comes as more Indian pet owners are looking for long-term care and a real relationship with their pets.
The new money will help Supertails grow its online and offline presence in cities all over India. They plan to quickly open more clinics and offer more services. They already have four clinics and grooming centers in Bangalore that are open 24/7 and have advanced equipment. They also provide at-home vet services like check-ups and shots. This mix of online and offline services helps build trust, which is key for any D2C business in India.
Slurrp Farm, Backed by Anushka Sharma, Bags Funding at $90 Mn Valuation in India’s D2C Food Market
Slurrp Farm, a brand that makes snacks and meals for kids, just got ₹30 crore (about $3.3 million) in a Series C funding round from Scarlet Ventures. This is a big step for them as they grow in India’s fast-changing direct-to-consumer market. This new money comes almost two years after their last funding, which shows that investors are still interested in unique, healthy D2C brands in India that are building value over time in everyday food categories.
Before this, Slurrp Farm raised ₹60 crore ($7.2 million) in a Series C round in January 2024. Fireside Ventures, Raed Capital, and other current investors participated. According to official papers, Slurrp Farm’s parent company, Wholsum Food Private Limited, issued 1,04,457 Series C1 preference shares at ₹2,872 each to Scarlet Ventures, raising ₹30 crore.
After this round, Slurrp Farm is now worth about ₹810 crore (around $90 million), which is about 59% more than the previous round’s value of ₹510 crore. Scarlet Ventures now owns 3.7% of the company. The brand is still supported by institutional investors and strategic supporters. Slurrp Farm has raised close to $18 million in different D2C funding rounds, making it one of the more capital-efficient, VC-backed D2C brands in India’s food and beverage market.
Business Boost:
Pilgrim Scales 24x to ₹400 Cr Revenue, Cracking the Offline Playbook in India’s D2C Beauty Market
Over the last few years, India’s direct-to-consumer (D2C) scene has changed a lot, especially in the crowded beauty and personal care area. Some new brands have had a tough time with slower sales, rising costs to get customers, and trouble standing out. But Pilgrim has emerged as a standout story in D2C news India, scaling its revenue 24x to ₹400 crore in FY25 and setting a clear path toward ₹600 crore by FY26.
Pilgrim started in 2019 with a simple idea: create products inspired by global trends but made locally, price them fairly, and focus on millennial customers who care about ingredients, sustainability, and being ethical. This helped them stand out in the busy Indian beauty market, where big companies and international brands are common.
Pilgrim has grown against the trend in the Indian D2C market these past three years. While some beauty brands saw their sales drop or stay the same, Pilgrim went from ₹17 crore to ₹400 crore, helped by over $54 million in funding. Because of this, they’re one of the fastest-growing D2C brands in India and often come up in discussions about D2C startups and the industry.
Blissclub Enters Menswear with ‘The Legendary Collection’, Expanding India’s Direct-to-Consumer Apparel Play
In a significant development for D2C news India and the broader D2C ecosystem India, Blissclub has officially entered the menswear category with the launch of The Legendary Collection, marking its first offering for men. Known as one of the most distinctive D2C brands India in the movement-first womenswear segment, Blissclub is now extending its comfort-led, performance-driven design philosophy into everyday menswear—signaling a major step in its D2C expansion plans.
For followers of D2C daily news, D2C startup news, and Indian D2C updates, this launch reflects how Direct-to-consumer India brands are evolving beyond single-gender positioning to build larger, more scalable consumer platforms. The Legendary Collection includes pants, jackets, polos, and crew necks designed for work, travel, and casual use, reinforcing Blissclub’s focus on movement, versatility, and everyday functionality within the D2C fashion and lifestyle category.
Founder and CEO Minu Margeret emphasized that the collection has been two years in the making. She highlighted a key consumer insight driving the expansion: in India’s hot and humid climate, traditional denim may not be the most practical staple for men. With The Legendary Collection, Blissclub aims to offer a noticeably better alternative.
SteamPRO Raises ₹3.8 Cr Seed Round; D2C Insider Super Angels Backs India’s First Bath-Tech & Hydro Wellness Platform
In a major moment for D2C news India and D2C startup news, SteamPRO has raised ₹3.8 crore in a seed funding round co-led by Anicut Capital, Zeropearl VC, Atrium Ventures, and D2C Insider Super Angels. The investment reinforces rising conviction in India’s evolving Direct-to-Consumer India landscape, particularly within emerging D2C wellness startups and premium home innovation categories.
Positioned as India’s first bath-tech and hydro wellness platform, SteamPRO is building a category that sits at the intersection of home wellness, sustainable design, and technology-led experiences. For the broader D2C ecosystem India, this represents a shift toward platform-driven D2C brands India that aim to own daily consumer rituals rather than just sell standalone products.
The capital will be deployed to expand in-house manufacturing capacity, scale national service operations, and accelerate the development of a pipeline of hydro wellness products. As part of ongoing D2C funding rounds and evolving D2C funding news, SteamPRO’s full-stack model — from survey and installation to after-sales and AMCs — highlights a scalable D2C business model India built for long-term defensibility.
Founders funded:
PadCare Labs Raises $3 Mn Led by Rainmatter to Scale Sanitary Waste Recycling Across India and APAC
PadCare Labs got $3 million in a pre-Series A funding round. Rainmatter led the round, and 3one4 Capital, Brigade REAP, and PKRBCV Shroff Trust also put money in. Some earlier investors, Lavni Ventures and 3i Partners, also participated. EXIM Bank and ICICI Bank offered debt support. This funding, which is a mix of equity and debt, shows that PadCare’s way of doing things—focusing on following the rules and being able to grow in India’s fast-growing sustainability scene—is a good one.
Ajinkya Dhariya started PadCare Labs in 2018. It works where environmental stuff, tech, and businesses that want to make a difference meet. As more and more Indian D2C companies talk about being sustainable, PadCare has become a key player in recycling used sanitary waste. This is something that hasn’t been given enough attention but is very important for public health, keeping cities clean, and making the economy circular. The company has created special tech to recycle used sanitary waste in a safe, compliant, and big way, which fits with both what the government wants and what companies want to achieve with sustainability.
Panda’s Box Raises ₹1.2 Crore from Shark Tank India to Scale Screen-Free, Culturally Rooted Early Learning in India
Delhi-NCR–based Panda’s Box has raised ₹1.2 crore in funding from Shark Tank India, marking a key milestone in its growth journey within India’s rapidly evolving Direct-to-Consumer India ecosystem. The round saw joint participation from Aman Gupta and Namita Thapar, reinforcing growing investor confidence in purpose-led, culturally relevant D2C brands India
Founded in April 2022, Panda’s Box operates at the intersection of early childhood development, wellness, and mindful parenting. At a time when concerns around excessive screen time, digital overstimulation, and limited cultural engagement among young children are rising, the brand has positioned itself as a calm, thoughtful alternative within the D2C ecosystem India. Its focus on screen-free, culturally rooted early learning aligns closely with shifting D2C consumer behavior India, where parents increasingly seek meaningful, development-first products rather than passive digital engagement.
The ₹1.2 crore funding will be deployed to accelerate product innovation, expand distribution channels, strengthen Panda’s Box’s digital presence, and reach more families across India.
Peyush Bansal, Co-founder — Lenskart
“We are not splitting TAM. We are creating it.”
As Lenskart announced its Q3 FY26 results, the numbers stood out —
Revenue up 37% YoY.
EBITDA crossing 20% for the first time.
PAT tripling.
NPS touching 81.
But for Peyush Bansal, the real milestone wasn’t financial.
This quarter alone, Lenskart conducted 6.3 million eye tests — nearly half for people accessing vision care for the first time.
Every eye test doesn’t just drive revenue.
It expands the market.
For years, Peyush has believed that when AI becomes the operating system of a company, growth and profitability stop being trade-offs — they begin compounding together.
At Lenskart, that belief is now visible:
AI enables remote optometry.
Predicts store performance before launch.
Personalizes frame recommendations in real time.
Learns with every transaction.
What looks like sudden acceleration is actually years of patient technology investment compounding at scale.
International markets are scaling ahead of India’s early trajectory.
Meller is unlocking digital-first global eyewear expansion.
And with smart glasses, Lenskart is stepping from eyewear into wearable intelligence.
For Peyush, this isn’t a peak.
It’s Day Zero toward Vision for Billion.
Because real scale isn’t about reporting strong quarters.
It’s about building decade-long moats.
📌 D2C INSIDER WEEKLY UPDATE — BUILD & CONNECT 🚀
Big week. Bigger momentum.
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🔥 CXO MEET – SOUTH | BANGALORE
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The D2C Insider Regional CXO Meet – South brings together a curated room of builders, backers, and operators who actually move the consumer space forward.
🗓 21st February | 2:00 PM – 8:00 PM
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80+ brands
50+ investors
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