Ultraviolette, Kay Beauty, The Bear House, Furlenco, Newme, ReplyAll, Iztri & More 🚀
India’s D2C landscape is shifting gears — from EV leaders going global and celebrity beauty brands setting new revenue benchmarks, to fashion and furniture startups raising serious capital and founder
National Disrupters:
Ultraviolette Raises $45 Mn to Accelerate Global Expansion and Scale Production of Electric Motorcycles
Ultraviolette, an electric vehicle company, has secured $45 million in its Series E funding, led by Zoho Corporation and Lingotto. This investment shows strong faith in the company’s plans for electric vehicles.
Though the final amount and value aren’t public, this funding shows institutions are interested in high-end, well-designed EV brands coming from India. following a $21 million raise in August 2025, this round stands at $66 million. To date, Ultraviolette has raised $145 million with investments from TVS Motor Company, Mudhal Partners, and others, making it one of India’s top-funded advanced mobility brands.
The money will go towards increasing production of their F77 electric motorcycle and newly X47 crossover. They are also speeding up work on new platforms, codenamed Shockwave and Tesseract, which should grow their product line and boost India’s position as a hub for mobility innovation.
Kay Beauty Crosses ₹350 Crore in Gross Sales, Emerges as India’s Most Successful Celebrity-Led Beauty Brand
In a market where many celebrity ventures don’t last, Katrina Kaif’s Kay Beauty has changed the game for direct-to-consumer brands in India. It has become a leader in the D2C beauty and skincare market. Launched in 2019, just before the pandemic, Kay Beauty has become one of the fastest-growing D2C brands in the beauty world. This success is due to smart D2C strategies, well-thought-out products, and a deep understanding of what Indian D2C customers want.
Kay Beauty’s gross sales passed ₹350 crore in FY2026, a jump of 46% from the previous year. The brand, co-founded by Katrina Kaif with Nykaa, is now one of the top five best-selling brands on Nykaa, even though other celebrity brands are spending a lot on marketing. In an industry closely watched by D2C news, Kay Beauty’s success is because of its profitable and consistent growth.
The Gross Merchandise Value (GMV) for Kay Beauty was ₹240 crore in FY2025, growing to ₹350 crore in gross sales in FY2026. While GMV is the total value of products sold, gross sales show how well the products are selling before any discounts. These figures are rare, even for well-funded D2C brands, proving that Kay Beauty’s revenue growth is not just due to discounts or celebrity hype.
The Bear House Makes Global Leap With First International Store in Dubai, Sets Stage for D2C Fashion Expansion
The Bear House, a popular Indian D2C fashion brand, has gone global with its first international store in Dubai’s Al Ghurair Centre. The 1,100 sq. ft. store marks the menswear label’s start in global retail, with plans to grow in the Middle East and Europe.
Started in 2017 by Tanvi and Harsh Somaiya, The Bear House made a name for itself in Indian fashion with European-style menswear and a strong omnichannel plan. The brand’s move into international retail shows the growing global interest in Indian fashion brands. This is a big step for The Bear House and the D2C movement, with more Indian brands expanding outside the country.
For Harsh and Tanvi, the Dubai store is a dream come true. They said, “We’ve always wanted The Bear House to be a brand that appeals to young men everywhere. Dubai is just the start of building a global group who love our designs and comfort.” This matches the trend of D2C brands aiming for international markets sooner.
Business Boost:
Furlenco Raises ₹125 Crore to Accelerate Growth, Eyes IPO as Profitable D2C Furniture Brand Scales Nationwide
Furlenco just got a fresh ₹125 crore ($15 million) in funding. Sheela Foam Limited, the group that owns Sleepwell, led the round, along with Whiteoak and investor Madhu Kela.
This investment is a big thumbs-up for Furlenco’s business approach in India. It shows investors think the company’s plan to grow and make money is solid. Sheela Foam is now getting more involved, this round marks their first investment since they bought a 35% stake in Furlenco for ₹300 crore back in July 2023.
Furlenco plans to use the new funds to build up its retail network, add more products, and get ready for a possible IPO (going public). This move could make Furlenco a key player in the growing list of D2C companies looking to launch an IPO.
Ajith Mohan Karimpana started Furlenco in 2012. Back then, the idea of buying furniture through a subscription was pretty new in India. Furlenco’s model lets customers rent, buy, or get refurbished furniture, which is different from how most people usually buy furniture. Today, Furlenco has over 1.5 lakh active subscribers and has furnished over 10 lakh homes.
Newme Raises Rs 108.66 Cr to Fuel Its Next Phase of D2C Fashion Growth
Newme, a fast-growing fashion brand, is making waves. They’ve secured about $12 million in Series B funding, showing investors believe in digital fashion brands that match what Indian consumers want.
Accel India and Fireside Ventures, who already supported Newme, co-led this funding round, reaffirming their confidence in the brand. Point72 Ventures is a new investor. Others, like AUM Ventures and 2am Ventures, also invested. This funding round has increased Newme’s value by nearly 41%, from about $84 million to $112 million. In a time when only strong D2C brands are getting big investments, this is a big step.
Newme previously raised $18 million in a Series A round in July 2024. With over $23 million raised so far, they’re becoming a key player changing the game in Indian retail. The decision to issue 3,447 Series B shares at about $3,770 each shows that investors are sure of the company’s growth potential.
Founders Funded:
ReplyAll Raises ₹6.8 Cr to Build India’s All-Day Clothing Category and Redefine Functional Fashion
ReplyAll, an apparel startup located in Bengaluru, India, just got ₹6.8 crore ($750K) in its first funding round. This is good news for India’s quickly growing direct-to-consumer (D2C) fashion industry.
The funding was led by Sparrow Capital and Antler India. Other investors included Bharat Founders Fund, DeVC, and several D2C founders like Shantanu Deshpande, Revant Bhate, Ashish Goel, Sangeet Agarwal, Navin Parwal, Nikhil Bhandarkar, and Arjun Vaidya. This investment shows that investors are paying attention to functional design, material science, and new ideas in India’s D2C brands.
ReplyAll plans to use the money to improve its products, expand its fabric engineering and design, and grow its D2C business in big cities. The company is creating a new type of clothing called all-day clothing. This apparel is made to be worn for work, travel, exercise, leisure, and everything else. This is a change from fast fashion that follows trends to apparel that is engineered for performance, starting with the fabric itself.
Rushabh Sanghavi founded ReplyAll to fill a need in the market for clothing that works well in India’s humid climate and adapts to people’s lifestyles. Their fabrics are designed to be breathable, sweat-resistant, temperature-regulating, and stretchy. ReplyAll wants to be seen as a D2C fashion and lifestyle innovator, not just another apparel brand.
Iztri Raises ₹1.5 Cr Pre-Seed Funding from AJVC to Transform India’s Clothing-Care Ecosystem
Bengaluru’s clothing-care startup Iztri got ₹1.5 crore ($180K) in pre-seed funding from AJVC, led by Aviral Bhatnagar. This shows investors are increasingly backing new direct-to-consumer startups that use technology to fix common consumer problems with solid, scalable business plans.
Iztri is creating a standout service in India: a tech-based, consistent ironing and garment-care for homes. Where clothing care is widespread but disorganized, Iztri is shaping a category that has been casual for too long. The brand concentrates on consistent operations, on-time delivery, and easy service, making it a forward-thinking solution where ease, reliability, and digital processes are vital to consumers.
Started by Rohit Ramesh and Ankit Choudhary, Iztri tackles a widespread issue with a local, practical approach. As it grows, it could become a top direct-to-consumer brand in urban services, benefiting households and changing the lives of ironing workers. Iztri offers income stability, efficient routes, and safer work conditions, putting it at the center of direct-to-consumer business, workforce empowerment, and urban logistics improvements.
“Never give up.”
If there’s one principle that defines Harsh Mariwala’s entrepreneurial journey, it is this.
He wasn’t the brightest student, nor the most confident. But he had absolute clarity — he wanted to build a business of his own. When he joined the family business at 20, he entered without a guidebook. His journey was shaped by wrong turns, failed products, and internal resistance, each teaching him what not to do next.
The defining moment came when he demerged and created Marico. That decision unlocked innovation, attracted the right talent, and enabled scale — transforming Marico into one of India’s most trusted consumer brands.
Harsh’s story is a reminder that success is rarely a straight path. It demands patience, reinvention, and an almost stubborn refusal to quit.
Persistence isn’t a mindset — it’s a competitive advantage.
📌 D2C INSIDER UPDATE
#1 — SUPER ANGELS
Super Angels is not a network. It’s a cheat code.
India’s first operator-led engine for new-age consumer brands is already live — and the rules are different here:
Investment + execution
Capital + operators who’ve scaled brands
Playbooks, not theory
Doors opened, not just decks evaluated
If you’ve ever thought, “I wish someone who’s actually built a brand backed mine” — this is literally that.
And if you’ve ever felt, “I want to help build the next wave of brands, not just watch from the sidelines” — this is where you do it.
Apply to pitch, join, or learn more:
👉Founder looking to raise: d2ci.co/angels-deal-rfi
👉Apply for Super Angels: d2ci.co/super-angels-apply
This isn’t just funding.
It’s founders and operators powering founders — with firepower.
#2 — CXO MEETS WEST | MUMBAI
The West is about to get loud.
Regional CXO Meets – Mumbai — the most powerful room for D2C operators, founders, and brand builders who want growth without small talk.
📍 Mumbai
🗓 20 December
⏰ 2 PM – 8 PM
Expect conversations that don’t happen online, collaborations that don’t wait, and insights that don’t come from theory.
🎟 Register now — seats move fast: cxomeets.d2cinsider.com
If D2C is your playground, this is the arena.