Titan beYon, FITTR × Rainmatter, Livspace, Wow! Momo, Comet, Neeman’s, Truva & More 🚀
India’s D2C ecosystem is entering its next maturity curve — with legacy giants launching sustainable luxury bets, community-led platforms going offline at scale, home & lifestyle brands consolidating
National Disruptors:
Titan Launches beYon, Marking Its Entry into India’s Lab-Grown Diamond Jewellery Space
India’s direct-to-consumer market is changing fast, with older consumer brands paying attention to new categories that suit what people want. Titan Company Limited, in India’s jewelry and lifestyle area, is starting a lab-grown diamond jewelry brand called beYon. It’s a way to grow their consumer products.
The company, backed by Tata Group, will first open a beYon store in Mumbai on December 29, 2025. It’s now in the quickly growing lab-grown diamond business. beYon is different from Titan’s other jewelry.
The brand wants to meet the needs of modern women with lab-grown diamond jewelry. It’s for buyers that want modern, sustainable options instead of mined diamonds—popular with people in cities. As people want sustainable options, lab-grown diamonds are becoming a good deal.
Titan plans to grow beYon with more stores in Mumbai and Delhi soon. This slow growth lets them test what people want. It also lets them improve how they sell and make people aware of the brand in cities. This fits as people want an experience in stores.
FITTR and Rainmatter Announce peakst8, India’s Biggest Health & Wellness Festival, Marking a New Chapter in D2C-Led Community Growth
India’s D2C ecosystem is steadily evolving from pure product-led plays to community-driven platforms, and the announcement of peakst8 reflects this shift clearly. Backed by Rainmatter, the investment arm of Zerodha, and fitness-focused D2C brand FITTR, peakst8 has been unveiled as India’s largest health and wellness festival. The one-day event is scheduled for January 10, 2026, in Bengaluru and is positioned at the intersection of fitness, movement, education, and community-led experiences
For FITTR, peakst8 represents a natural extension of its direct-to-consumer India journey. What began as a digital-first fitness and nutrition platform has steadily grown into a full-fledged D2C wellness brand with a strong community backbone. This move aligns with broader Indian D2C updates, where leading D2C brands India are increasingly investing in offline experiences to deepen trust, retention, and long-term brand equity. Rather than focusing only on D2C product launches, brands like FITTR are building ecosystems that blend content, coaching, commerce, and now large-scale experiential formats.
Livspace Acquires Abby Lighting for ₹204 Cr, Enters Specialised Lighting Category
Livspace is solidifying its position in the rapidly consolidating Indian D2C home improvement space by acquiring a majority stake in Abby Lighting, a Mumbai-based LED lighting maker, for roughly ₹204 crore (around $23 million)
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This acquisition, structured as a mix of cash (₹173 crore) and stock, gives Livspace more control over the direct-to-consumer home solutions value chain in India. Abby Lighting’s co-founders, Sanjay Bajaj and Suresh Bajaj, will get 4,11,274 Livspace equity shares, about 0.31 percent ownership. They will keep running Abby Lighting, using Livspace’s reach, distribution, and D2C platform.
Abby Lighting, founded in 2000, focuses on energy-efficient lighting systems and switchgear solutions for homes, businesses, and industrial clients. They have a design and manufacturing plant in Palghar, Maharashtra. This deal brings lighting design, production, and supply chain abilities in-house for Livspace, helping them improve quality, timelines, and the customer experience.
Business Boost:
Wow! Momo Raises ₹75 Cr in Third Funding Round of 2025, Strengthens Expansion Plans and Brand Scale
Wow! Momo continues to gain investor attention, raising ₹75 crore ($8.4 million) in its Series D funding round, led by Singularity AMC.
This is their third funding round in 2025. Earlier this year, they raised ₹150 crore with support from Haldiram’s Kamal Agrawal, Khazanah, and 360 One. The company’s valuation is now around ₹2,838 crore ($316 million).
The board has approved the issuance of 7,838 Series D6 shares at ₹95,699 each to Singularity AMC, who will then hold a 2.64% stake. The funds will support expansion and operations.
Founded in 2008, Wow! Momo has grown to over 700 outlets in 17 cities, with brands like Wow! China, Wow! Chicken, and Wow! Kulfi.
Comet’s Revenue Explodes 4X in FY25 as the D2C Sneaker Brand Shares Growth Playbook
Comet, a sneaker startup, has seen impressive growth during its first year. The India-based direct-to-consumer (D2C) brand almost quadrupled its revenue in the financial year 2024-25 (FY25). This jump shows big revenue growth, strong customer interest, and a successful digital business approach.
Founded in July 2023 by Utkarsh Gupta and Dishant Daryani, Comet entered the competitive Indian footwear market with a clear D2C brand plan. The company’s revenue rose to ₹29.1 crore in FY25, a big jump from ₹7.3 crore in FY24. This is a 303.6% increase year-over-year, driven by strong product demand, more sales channels, and growing brand recognition among sneaker fans in India.
This financial success places Comet among the fastest-growing D2C brands coming out of India, emphasizing the potential of D2C startups that mix digital interaction with real-world experiences. Comet’s story is also featured in D2C news, the brand launches with a specific focus and expands quickly.
Founders Funded:
Neeman’s to Raise ₹35.5 Cr in Series B2 to Deepen D2C Growth and Operations
Neeman’s, an India-based direct-to-consumer (D2C) brand for sustainable footwear, is about to get new funds, showing that investors are still interested in eco-friendly consumer businesses.
The business, located in Hyderabad, plans to get ₹35.5 crore in a Series B2 funding round. This adds to its earlier Series B raise from June 2022. This new funding shows that investors still trust brands that focus on being eco-friendly and selling online, especially in India’s growing D2C market.
According to official papers, Neeman’s board gave the okay to issue 54,915 Series B2 preference shares at ₹6,465 each, to raise ₹35.50 crore. The business also plans to give 5,414 partly paid shares to its co-founders, Taranjeet Singh Chhabra and Amar Preet Singh, who will both invest the same amount. The founders’ involvement shows they are confident in the brand’s plans.
Proptech Startup Truva Raises $6.3 Mn at Over $30 Mn Valuation, Signals Strong Investor Confidence
India’s startup ecosystem continues to witness steady capital inflows across emerging digital platforms, and proptech startup Truva has joined the list of young companies attracting strong investor backing. The Bengaluru-based proptech platform has raised $6.32 million (approximately ₹56.7 crore) in its Series A funding round, valuing the company at over $30 million on a post-money basis. The round was backed entirely by existing investors, underscoring continued conviction in Truva’s long-term vision and growth trajectory.
According to regulatory filings with the Registrar of Companies, Truva’s board approved the issuance of 54,628 Series A Compulsorily Convertible Preference Shares (CCPS) at an issue price of ₹10,383 per share. The round was led by Stellaris Venture Partners, which invested ₹30.5 crore, followed by Orios Venture Partners, which infused ₹26.22 crore. The fresh capital will be deployed towards working capital requirements and business expansion, as the company looks to deepen its platform capabilities and accelerate go-to-market efforts.
Founded in 2023 by Puneet Arora, Monil Singhal, and Ankit Gupta, Truva is building a differentiated, insight-led property discovery platform aimed at simplifying home buying for Indian consumers. The startup offers detailed property listings enriched with data points such as natural light scores, noise ratings, 3D walkthroughs, and high-quality visual content. Beyond discovery, Truva supports buyers across the transaction lifecycle, including financing assistance, documentation, and property registration—positioning itself as a full-stack solution rather than a traditional listings portal.
“I don’t need updates. I need closure.”
It’s a sentence Sourabh Jain repeats often as a founder.
In the early days of building The EleFant, he believed good leadership meant staying constantly updated — tracking every delivery, bug, and campaign across 18 cities. Being informed felt like being in control.
But experience taught him a different lesson:
Updates are often just noise.
What founders really need is closure.
An update says, “We’re working on it.”
Closure says, “It’s done.”
Updates keep mental tabs open.
Closure shuts the loop — freeing up bandwidth for the next decision.
Sourabh realised that chasing updates wasn’t leadership — it was a signal that ownership wasn’t clearly defined. Scale required systems where outcomes were owned end-to-end.
As he puts it, founders don’t want the “typing…” bubble.
They want the “Task Completed” notification.
At The EleFant, this has meant shifting from a status-update culture to an ownership culture — where teams deliver results, not just progress.
Because growth doesn’t come from knowing everything.
It comes from trust, systems, and closure — not noise
📌 D2C INSIDER Weekly Upadate —
DELHI, THIS ONE’S BIG
Delhi is about to witness one of the most high-energy afternoons in India’s D2C ecosystem.
This week, D2C Insider Regional CXO Meets – North comes together with Elevate Cohort 5 Demo Day—bringing founders, operators, and investors into one room for conversations that actually move businesses forward.
🗓 10th January | 2:00 PM – 8:00 PM
📍 Collative, Co-working Space, South Delhi
What makes this special?
150+ founders building across categories
80+ consumer brands in the room
50+ investors actively scouting
20+ enablers supporting scale
And at the heart of it all—Elevate Cohort 5 Demo Day.
A carefully curated set of consumer startups will take the stage to pitch, share their journeys, and open doors to meaningful feedback, partnerships, and capital. No fluff. No theatrics. Just real brands, real traction, and real conversations.
This isn’t just networking.
It’s discovery.
It’s momentum.
It’s the ecosystem showing up.
If you’re building, backing, or enabling consumer brands—this is where you want to be.
🎟 Register now:
Delhi, let’s build the next wave—together. 🚀