Thyrocare, Marico–4700BC, Easy Home Finance, ScrapUncle, Babai Tiffins, Bonkers Corner & More 🚀
India’s D2C ecosystem is maturing — driven by profits, institutional capital, sustainability-led scale
National Disruptors
Thyrocare, Backed by PharmEasy, Delivers Strong Q3 Performance as Profit Jumps 48% on Scale and Efficiency
Thyrocare, owned by PharmEasy, had a great third quarter in FY26! It’s becoming a top diagnostics brand in India’s direct-to-consumer healthcare scene. Their profit went up by 48.1% compared to last year, making ₹28.1 crore in Q3 FY26. Last year, it was ₹19 crore. This increase is because they made more money, managed things well, and kept costs down.
Sales revenue went up by 17.8% to ₹195.5 crore, from ₹165.9 crore last year. While it dipped by 9.7% from last quarter to ₹216.5 crore in Q2 FY26, the year-on-year increase shows people still want routine tests across India. They also made ₹5 crore from other sources, so their total income was ₹200.5 crore this quarter.
Thyrocare’s good at keeping costs low. They focus on prices people can pay, standard testing, and being available everywhere. Because people care more about their health, they’re getting more tests done, they like getting healthcare at home, and using online services.
Marico Invests in 4700BC to Strengthen Its Digital-First Gourmet Snacking Play
Marico has announced a strategic investment in 4700BC, one of India’s most recognised premium gourmet snacking brands, marking a significant step in expanding its digital-first foods portfolio. The move brings 4700BC into the Marico Digital family, reinforcing the FMCG major’s focus on high-growth, value-added food categories within India’s rapidly evolving direct-to-consumer (D2C) ecosystem
Founded with a vision to reimagine snacking in India, 4700BC has built a strong premium positioning across popcorn, corn chips, makhana, nachos, and other gourmet snack formats. What sets the brand apart is its ability to scale with agility across diverse consumption touchpoints—retail, e-commerce, cinemas, and even domestic and international airlines—while maintaining differentiated flavours and a premium product experience. This omnichannel execution has enabled 4700BC to emerge as a standout name in India’s D2C food and beverage brands landscape.
Marico’s leadership highlighted that the investment goes beyond category expansion. The brand’s execution strength, distribution agility, and digital-first DNA make it a strategic fit for Marico’s long-term ambition to build a scalable, sustainable, and profitable digital foods business. By integrating a premium gourmet snacking brand like 4700BC, Marico aims to expand its total addressable market in value-added foods while unlocking meaningful synergies across its broader food portfolio.
Easy Home Finance Raises $30 Mn in Series C Led by Investcorp to Scale Affordable Housing Finance in India
Easy Home Finance, a housing finance startup in Mumbai, just got $30 million in a Series C funding round. Investcorp, a global investment firm, led the round, and Claypond Capital and SMBC Asia Fund, who’ve invested before, also chipped in. This brings Easy Home Finance’s total funding to about $130 million. This shows strong belief in India’s quickly changing housing finance scene, which is becoming more tech-driven.
This new funding puts Easy Home Finance in a good spot among housing finance companies that serve the affordable and middle-income markets in India. The company plans to use the money to grow into new areas, make its tech better, and grow its network since more people outside big cities want to own homes.
Easy Home Finance, started in 2017, uses a digital way to provide housing finance with fast loan approvals, simple paperwork, and easier access to loans. The company mainly helps middle-income borrowers, who are often not served well by normal banks, even though they’re a growing group of homebuyers. By using tech for things like assessing credit, Easy Home Finance has made getting a home loan easier while still being careful with risk.
Business Boost
ScrapUncle Raises ₹22 Cr Pre-Series A to Scale India’s Digital-First Recycling Ecosystem
ScrapUncle, a clean-tech startup, just got ₹22 crore (about $2.4 million) in a pre-Series A funding round. Investors seem to really believe in the future of waste management and sustainability in India
Orios Venture Partners and Acumen Fund co-led the round. Others who participated include Upaya Social Ventures, Venture Catalysts, We Founder Circle, Soonicorn Ventures, and angel investor Bharat Jaisinghani. This funding is a big deal for the Delhi-based startup. It helps them move faster toward their goal of modernizing recycling with a tech-based, direct-to-consumer model in India.
Mukul Chhabra started ScrapUncle in 2019. It runs an on-demand recycling platform where people and businesses can schedule pickups for their trash right from their door. They take all sorts of stuff, from old electronics to paper, metal, cardboard, plastic, clothes, and even old cars. ScrapUncle sets itself apart by being convenient, open, and easy to track. People care more and more about sustainability, responsibility, and good online experiences.
Babai Tiffins Secures ₹8 Cr Equity + ₹2.5 Cr Debt on BKSF to Scale Andhra QSR Ambitions
Andhra-based quick service restaurant (QSR) brand Babai Tiffins LLP has secured ₹8 crore for 10% equity along with ₹2.5 crore in venture debt after appearing on Bharat Ke Super Founders (BKSF), marking a strong validation moment for regional food brands in India’s fast-evolving D2C ecosystem India. The funding positions Babai Tiffins among the most notable names in recent D2C startup news and underlines growing investor interest in scalable, culture-first food businesses.
Founded in 2021 by Ravi Morampudi and Shriram Babai, Babai Tiffins is building an organised QSR chain centred on authentic vegetarian Andhra-style cuisine. The brand has positioned itself as “the Rameshwaram Cafe for Andhra food”—a comparison that reflects its ambition to standardise regional flavours while maintaining speed, affordability, and consistency. This approach resonates strongly with current D2C market trends 2025, where consumers increasingly favour familiar, everyday meals delivered through reliable, branded formats.
The Stack Raises ₹5.5 Cr to Build a Science-Led, Trust-First Supplements Brand in India
The Indian direct-to-consumer health and wellness scene is still going strong, as people want products that are proven and honest. Adding to this, The Stack, a supplement brand that’s all about science and clear ingredients, just got ₹5.5 crore in its first funding round. OTP Ventures and Huddle Ventures led the investment, with some angel investors joining in. It’s a big thumbs-up to their different way of doing things in the fast-growing Indian D2C world.
Shreya Jain and Kshitij Rihal started The Stack because they were annoyed with the Indian supplement market. When Rihal was training for long-distance running, he couldn’t find supplements that were as good as global brands. So, he teamed up with Jain, a chemical engineer who knew a lot about making medicines, and they decided to fix what they thought was a big problem in the Indian D2C world.
Instead of following trends or hype, The Stack has based its brand on strict formulas, ingredients from around the world, and clear results. Right now, they’re putting their energy into specific health areas like sleep and gut health, focusing on doing a few things really well. This smart plan fits with what’s happening in the D2C market, where people are getting smarter and don’t believe big claims and flashy ads as much.
Founders Funded
Bonkers Corner Secures Shark Tank Backing as Gen Z Streetwear D2C Brand Scales Nationwide
Bonkers Corner, a fashion brand from Mumbai that sells directly to consumers, got a boost after appearing on Shark Tank India Season 5. Namita Thapar decided to invest, which is a big thumbs-up for the brand’s focus on Gen Z streetwear and its knack for growing as an online fashion brand in India.
Shubham Gupta started Bonkers Corner in 2020. It’s an Indian label that didn’t take outside before this investment. It mainly targets Gen Z and younger millennials. This brand has a number of fans to quality, affordable oversized t-shirts, joggers, hoodies, and casual wear. These wears are inspired by pop culture, 90s vibes, and Y2K looks. They get youth culture, price their stuff well, and keep up with trends, which makes them stand out in India’s competitive fashion scene.
On Shark Tank India Season 5, the founder asked for ₹1.5 crore for 0.5% of the company, which sets the brand’s value at ₹300 crore. After talking about the brand’s strength, community support, and how much it can grow, Namita Thapar made a deal. She is supporting Bonkers Corner’s idea and securing the deal. Besides money, the investment also brings business advice as the brand enters its next growth stage.
UrbanWipe Secures ₹2 Cr Investment on Shark Tank India Season 5 to Scale Non-Toxic D2C Cleaning Brand
UrbanWipe, a startup from Noida that sells home and personal care stuff, just got a ₹2 crore investment on Shark Tank India Season 5. They’re one of the up-and-coming direct-to-consumer brands in India. Aman Gupta and Anupam Mittal made the deal with the company, which is cool ‘cause they make cleaning stuff that’s not toxic or acidic.
Samradhi Mathur, Renu Mathur, and Apurva Mathur started UrbanWipe. They went on the show asking for ₹19 lakh for 2% of their company, which they said was worth ₹45 crore. After talking about how big they could get, what they could sell, and building their brand, they took Aman Gupta and Anupam Mittal’s offer: ₹2 crore for 20% of the company. This gives the brand some solid support as they grow.
UrbanWipe is a direct-to-consumer Indian brand that sells a bunch of cleaning stuff online, like kitchen, bathroom, shoe, furniture, and floor cleaners. They’re different because they use non-toxic and acid-free stuff, which is getting more popular with people who care about their health and the environment.
PureFlow Tape and GetSnappy Secure ₹2 Crore Deal on Shark Tank India Season 5 to Scale D2C Growth
PureFlow Tape and GetSnappy made a notable appearance on Shark Tank India Season 5, highlighting the growing depth and diversity of India’s D2C ecosystem. The two consumer-focused brands joined hands on the show, pitching their complementary offerings and shared growth ambitions, and successfully secured funding from Aman Gupta to accelerate their next phase of scale in India’s fast-evolving direct-to-consumer market.
PureFlow Tape, founded by Jashanjot Singh Bindra, entered the tank seeking ₹1 crore for 3.3% equity, positioning the brand as a functional, everyday-use D2C product with strong mass-market relevance. Alongside it, GetSnappy, founded by Harshita Joshi, pitched for ₹60 lakh in exchange for 5% equity, highlighting its consumer-first approach and digital-led brand building strategy. Together, the two brands represented a new-age D2C collaboration focused on efficiency, accessibility, and rapid customer adoption.
Following discussions around valuation, scalability, and long-term brand potential, Aman Gupta made a combined counter-offer of ₹2 crore for 20% equity. Recognising the strategic value of capital, mentorship, and ecosystem access, both founders accepted the offer, securing the deal and marking a significant milestone in their D2C startup journeys.
Phitku Raises ₹1.88 Cr on Shark Tank India Season 5 to Scale Clean, Alum-Based D2C Personal Care Brand
Phitku, a company from West Bengal, is now a well-known name in Indian D2C news. They got funding on Shark Tank India Season 5, which shows that investors are really interested in D2C personal care brands that use clean ingredients. This deal is a big step for Phitku as they try to create a safe, eco-friendly, and culturally relevant Indian brand in the quickly changing personal care market.
Neha Marda, who founded Phitku, went on Shark Tank India Season 5 asking for ₹1.8 crore for 1% of the company, which means they valued the company at ₹180 crore. Aman Gupta and Anupam Mittal were interested and offered ₹1.88 crore for 1% equity, plus a 5% royalty until they got ₹5.4 crore back. Neha Marda, Pranav, and Sumit Marda, the founders, said yes to the offer, closing the deal and getting ready for their next growth phase.
Phitku is in the fast-growing D2C beauty and skincare market in India, focusing on clean, natural, and skin-safe products.
Namita Thapar, Executive Director — Emcure Pharmaceuticals | Founder — Arth
“Sometimes, the teacher becomes the biggest student.”
Celebrating five years of Shark Tank India wasn’t just a milestone for Namita Thapar — it was a moment of deep reflection.
She walked into Season 1 believing she would teach founders.
Five years later, she walked away changed — humbled, curious, and still learning.
What surprised her most wasn’t the pitches or the valuations.
It was the founders themselves.
Their hunger.
Their humility.
Their resilience.
And their ability to laugh through chaos.
Over time, roles quietly reversed.
The mentor became the disciple.
As she built her own startup, Arth, it was these founders who guided her — sharpening her intuition, grounding her decisions, and reminding her that real learning doesn’t come from cleverness, but from openness.
Quoting Rumi, Namita reflects on letting go of “cleverness” and choosing “bewilderment” — intuition over opinion, wisdom over certainty.
Five years in, she doesn’t claim to have all the answers.
What she has instead is curiosity, gratitude, and a deeper respect for the founder journey.
Because entrepreneurship doesn’t just build companies.
It builds people.
📌 D2C INSIDER WEEKLY UPDATE — FROM EAST TO SOUTH 🚀
Kolkata showed up. Big time. 🔥
An incredible day of conversations, connections, and real ecosystem energy — the East CXO Meet was a reminder of how powerful the community truly is.
And now, we move South.
Next stop: Bengaluru — a city that lives and breathes building.
The D2C Insider Regional CXO Meet – South is officially next, and the momentum is already rolling.
🗓 21st February | 2:00 PM – 8:00 PM
📍 Bangalore
Another curated room.
Another high-signal audience.
Another chance to be where real conversations happen before they go mainstream.
If you missed Kolkata — don’t miss Bangalore.
And if you were there — you already know why this matters.
🎟 Registrations are live
👉 Register now: cxomeets.d2cinsider.com
South, we’re coming. 🚀
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