This Week’s D2C Power Moves: GIVA, BigBasket, GoKwik and much more...
In the 96th edition of Pulse Weekly, we bring you the biggest shakeups in the Indian D2C space. From game-changing fundraises to strategic expansions, and much more...
1. BigBasket’s INR 4,000 Cr Private Label Moat Shields It from Quick Commerce Disruption
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Long before Blinkit, Zepto, and Instamart entered the scene, BigBasket had already created a niche for itself in online grocery. Now part of the Tata Group, BigBasket thrives by leaning on its ₹4,000 crore+ private label empire. With brands like BB Royal, Fresho, Happy Chef, and GoodDiet, BigBasket maintains control over pricing, quality, and margins. These labels bring in high-margin revenue, unlike quick commerce players who focus on 10-minute deliveries but struggle with sustainability.
BigBasket's success stems from its vertically integrated supply chain, longstanding farmer partnerships, and efficient logistics. It uses dark stores, regional hubs, and technology to serve a broad customer base profitably. The platform's commitment to building trusted, in-house brands has helped it retain consumer loyalty in a competitive space. While others chase speed, BigBasket focuses on consistency and value, catering to India's modern grocery shopper.
2. GIVA Raises ₹530 Cr in Series C to Deepen Fine Jewellery Play
D2C fine jewellery brand GIVA has raised ₹530 crore in Series C funding, led by Creaegis with backing from Premji Invest and Edelweiss Discovery Fund. Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA began with 925 sterling silver jewellery and has since diversified into 14K/18K gold and lab-grown diamonds.
The funds will support omnichannel expansion, with plans to increase retail presence beyond the current 240+ stores by opening 145–150 more, especially in Tier II cities. GIVA also plans to enhance backend tech and expand its product range to attract new-age consumers seeking accessible luxury.
1. All Home: PharmEasy Founders’ New Venture in India’s Booming Home Interiors Sector
PharmEasy co-founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia launched All Home, an interior design and architecture brand valued at $120 million. Backed by Bessemer Venture Partners and angel investors, the brand is addressing the fragmented ₹60 billion home improvement sector in India.
All Home combines tech-led operations, online-led manufacturing, and integrated distribution. It has already partnered with brands like Colour Coats, House of W, and Fiamarc, with more tie-ups planned. The founders aim to apply their experience from PharmEasy to scale operations and deliver efficient, transparent solutions.
2. GoKwik Raises $13M from RTP Global to Accelerate Global Expansion and AI Innovation
GoKwik, an AI-powered e-commerce enablement platform, has raised $13 million led by RTP Global, with participation from Z47, Peak XV, and Think Investments. Since its 2020 launch by Chirag Taneja and team, GoKwik has powered over 12,000 merchants like Mamaearth and Shoppers Stop.
The company’s tools include KwikCheckout, KwikEngage, and Return Prime, helping brands boost conversions and manage returns. With over ₹110 crore in revenue in FY24, GoKwik plans to expand into Europe and Latin America and become profitable by FY26.
3. Skippi Raises ₹12 Cr to Fuel Innovation and Middle East Expansion
Skippi, India’s first ice pops brand, raised ₹12 crore in extended pre-Series A funding. Dubai-based family offices contributed ₹10 crore, with ₹2 crore from angel investors. Founded by Ravi and Anuja Kabra in 2021, Skippi gained fame after appearing on Shark Tank India.
The brand has expanded its offerings beyond ice pops to include Cream Rolls, Cornsticks, and Crazy Corn. Skippi products are sold in over 20,000 stores and e-commerce platforms like Amazon and BigBasket. The funds will fuel product innovation, build leadership, and drive expansion into the Middle East.
1. Indian Snack House Raises ₹2.2 Cr Pre-Seed to Take South Indian Snacks National
Chennai’s Indian Snack House, founded in 2023 by Rajakumaran and Anbarasan, raised ₹2.2 crore in a pre-seed round led by Titan Capital. Specializing in clean-label South Indian snacks like Tirunelveli Halwa and Nagercoil Banana Chips, the brand stands out for avoiding palm oil, preservatives, and artificial colors.
Currently shipping over 100,000 snack packs monthly via its e-commerce platform, the startup aims to expand into snacks from Kerala, Karnataka, Andhra Pradesh, and Telangana. This funding will help scale operations, diversify product offerings, and strengthen online visibility. With Indian consumers increasingly choosing health-conscious regional snacks, Indian Snack House is set to become a national favorite.
2. Rabitat Raises ₹40 Cr to Power Growth in Kids’ D2C Segment
Rabitat, a D2C kids’ product brand founded in 2020 by Sumit and Siddharth Suneja, has raised ₹40 crore in Series A funding. The round was led by RPSG Capital Ventures and DSG Consumer Partners, with participation from Capital A and angel investors from brands like The Souled Store.
Known for eco-friendly, spill-proof drinkware and foodware for children, Rabitat serves over 200,000 households in India. The new capital will help Rabitat improve supply chain efficiency, expand distribution in Tier II and III cities, and enhance product innovation.
Marc Randolph, Co-founder of Netflix, highlights how technological advancements have eliminated traditional barriers to starting. What once demanded time, capital, and expertise can now be executed instantly. In this landscape, action holds greater value than planning.
Randolph’s message is clear: Ideas must be tested, not perfected.
“Everyone has a plan until they get punched in the mouth.” — Mike Tyson
Inner Wellbeing- Giving 20% discount on entire range
Inner Wellbeing is reimagining health for the modern lifestyle. In a world obsessed with quick-fix artificial pills and powders, Inner Wellbeing is rewriting the rules of health leading a quiet revolution - True Health & Wellness starts with the Real Food you Eat, Not Pills, this visionary brand is turning breakfast, snacks, and even soda into powerful tools for gut-health, immunity, and radiant skin.
Backed by 25 years of food science expertise and a mission to make functional nutrition accessible, delicious, and transformative, Inner Wellbeing is leading a movement away from artificial remedies - towards real food with real benefits. The company stands at the intersection of food science and ancient wisdom, delivering everyday food infused with functional benefits that support gut-health, energy, skin glow, and immunity - without a single pill.
Get Your Brand in the Right Room – D2C Insider CXO Meet – West is Happening in Mumbai on 26th July (Date Updated)
The most anticipated gathering of the D2C (Direct-to-Consumer) ecosystem in Western India is just around the corner! D2C Insider is thrilled to announce the Regional CXOMeet – West, taking place on 26th July in Mumbai. This exclusive, invite-only event will bring together the brightest minds and most influential leaders shaping the future of D2C brands in India.
At the heart of this regional CXO meet is a simple mission: to create meaningful connections among top founders, investors, and enablers in the D2C space. Whether you're looking to explore strategic partnerships, gain industry insights, or simply be part of a powerful network, this event promises unparalleled value. With over 100+ handpicked attendees, the event will feature high-impact conversations, curated networking opportunities, and a premium goodie bag showcasing emerging products from promising brands. If you're looking to get your product into the right hands or elevate your presence in the D2C community, this is your moment.
Don’t miss this opportunity to be where the D2C action is. Whether you're an established brand or an emerging player, the D2C Insider Regional CXO Meet – West is your gateway to growth, visibility, and powerful connections. Register now and join us in Mumbai on 26th July to be a part of a movement that’s redefining consumer commerce in India.
