The Whole Truth, ZILO, BRND.ME, Marico, Material Depot, Good Monk & More 🚀
India’s D2C ecosystem is maturing — with IPO-ready brands, FMCG-led digital bets, quick commerce expansion, and founders scaling with clarity.
National Disruptors:
The Whole Truth Raises $51 Mn in Series D to Power Profitability and IPO Readiness
The Whole Truth, a brand known for its healthy, clean-label foods, has secured $51 million (around ₹416 crore) in Series D funding. This is a big step as they work toward making a profit and potentially going public. Sauce.vc and Sofina together led the funding round, which included both new and existing investments. Peak XV Partners, Rainmatter Health, AYRA Ventures, and Z47 also participated.
Sources say this funding values The Whole Truth between $350 million and $400 million, a good increase from the $230 million valuation in the previous round. This positions the brand as one of the most interesting direct-to-consumer (D2C) companies in India, showing that investors are confident in well-managed, purpose-driven D2C brands ready for long-term growth.
The company stated that this Series D round is the real beginning of their plan to go public, with making a profit as the next goal. They will use the money to grow their manufacturing, improve their cash flow, and set up the systems and management required for a public company.
ZILO Raises $15.3 Mn Series A to Scale Fashion Quick Commerce Across India
Fashion quick commerce startup ZILO just got a big thumbs-up, raising $15.3 million (about ₹140 crore) in a Series A funding round. This shows people really believe in the growing direct-to-consumer (D2C) fashion scene in India. Peak XV Partners led the round with an $8 million investment. Plus, InfoEdge Ventures and Chiratae Ventures, who were already investors, kicked in $2.5 million each. Others joining in include Alteria Capital and Stride Ventures, as well as some big-name angel investors like Lalit Keshre (Groww) and Kunal Shah (CRED).
This funding puts ZILO in the group of D2C startups making waves in the quick commerce world. This category is getting bigger, branching out from just groceries to include fashion and lifestyle items. ZILO plans to use the money to grow, put more into tech, get their supply chain in better shape, and move into new markets in the next year or so. Right now, they’re in Mumbai, but they’re planning to hit other major cities as they grow in the D2C fashion and lifestyle space.
ZILO was started by Padmakumar Pal and Bhavik Jhaveri, who used to work at Flipkart and Myntra. They’re bringing their experience in marketplaces and fashion-tech to the company. ZILO is a fashion quick commerce platform that lets customers get their clothes delivered in under an hour, making shopping easier in India. This speedy service reflects a wider change in how people shop in India, where they want things fast, easy, and with simple returns.
BRND.ME Enters Europe, Targets Upgoing Run Rate by 2026 in Global D2C Expansion Push
BRND.ME (you might know them as Mensa Brands before) just said they’re moving into Europe in an organized way. It’s a big step for them as they want to be a bigger player in the international market. They’re starting in the UK, Germany, France, and Spain, and plan to add Italy, the Netherlands, and Poland next year. They’re hoping Europe will become a big driver of growth.
Two of their brands that sell internationally—Botanic Hearth and Majestic Pure—are leading the charge in Europe. They’re selling haircare and aromatherapy items. People are really into these products, there’s a big market for them, and more and more folks are shopping online for beauty and wellness stuff. This is BRND.ME’s first real go at Europe. Before, they tried things out in West Asia, the US, and Canada.
Right now, the haircare and aromatherapy stuff they sell internationally brings in about 10 percent each month. Europe is key to keeping this going. Over the last year and a half, they tested the waters in Europe by selling online, using marketplaces, and selling directly to customers. This fits with how brands are doing things now. It’s better to start small, get feedback fast and find ways to get noticed without spending tons of money at first.
Business Boost:
Marico Acquires Majority Stake in Cosmix to Deepen Its D2C Nutrition Play
Marico acquired a 60% stake in Cosmix, a nutrition startup that’s doing well online. The deal values Cosmix at ₹375 crore. This move shows Marico is serious about its plan to invest in direct-to-consumer businesses in India and grow its presence in the nutrition and wellness area.
Cosmix, which focuses on plant-based protein and wellness products, was founded in 2019 and has become a popular brand among health-conscious people in India. It’s a profitable brand that Marico is adding to its collection of new-age consumer brands.
Cosmix mainly sells its products through its website and online stores, which goes hand-in-hand with how people are shopping these days. The company has been profitable since it started. In FY25, Cosmix made around ₹50 crore in revenue, which is a big jump from the ₹24 crore it made in FY24. Now, its annual revenue is at ₹100 crore, which shows there’s a high demand for its products.
Material Depot Raises $10 Mn Series A to Reimagine India’s Home Interiors D2C Ecosystem
Material Depot, a startup focused on home interiors, just got $10 million in Series A funding. This is a big deal as the direct-to-consumer home and lifestyle market in India is growing fast. Accel and Stellaris Venture Partners co-led the funding round, with Whiteboard Capital, DeVC, Soma Capital, MyAsiaVC, and some angel investors also participating. The angel investors included some well-known names like Ramakant Sharma (Livspace), Ankit Nagori (Curefoods), and Shashvat Nakrani (BharatPe).
This funding will help Material Depot strengthen its position as a platform that’s changing how Indian homeowners find, choose, and buy interior materials. The company plans to use the money to improve its tech, especially when it comes to managing the supply chain, planning inventory, and helping customers in their stores. They’ll also be adding to their product selection. A major goal is to open more of their Experience Centers in different cities to build out their omnichannel D2C approach.
Material Depot is trying to fix the issues of trust and transparency in the Indian home interiors market. They’re combining good design with a supply chain that can handle small orders. This means Indian homes can get materials inspired by global designs in weeks instead of months. At their Experience Centers, customers can see prices upfront, expect reliable deliveries, and get help making decisions. This lets them see, compare, and pick materials all in one place, which is similar to how many D2C consumers like to shop.
Good Monk Raises ₹33 Cr Pre-Series A at ₹175 Cr Valuation to Scale Preventive Nutrition in India
Good Monk, a nutrition startup in Bengaluru, just got ₹33 crore in a pre-Series A funding round. This puts the company’s value at ₹175 crore, which is a big step for the growing direct-to-consumer (D2C) scene in India. RPSG Capital Ventures led the round, and Sharrp Ventures and Hyperscale Ventures (Dot & Key founder Suyash Saraf’s family fund) also participated. This funding puts Good Monk among the D2C startups that are getting a lot of investor interest, as more people are backing healthcare brands that focus on science and prevention.
Good Monk is the main brand of Superfoods Valley and it is in the D2C wellness startup, the preventive nutrition, and everyday eating habits spaces. Other supplements usually have to be taken separately, but Good Monk makes sprinkle-on nutrition products that can be easily added to everyday foods without changing how they taste or look. This shows that D2C consumers in India are caring more about convenience, habit integration, and pure ingredients.
The new funding will be used for many things to help the company grow. A good part of it will go to research and development to create new product types and nutrition solutions that are proven to work. The company also plans to grow its D2C business by expanding distribution in smaller cities, while also putting money into raising brand awareness and educating consumers. These plans fit into the bigger D2C market trends for 2025, where brands are growing beyond big cities to find more customers.
ReGrip Raises ₹20.25 Cr to Scale
Circular Economy Operations, Signals Strong Investor Confidence in Clean-Tech
ReGrip, a company focused on recycling tires and promoting a circular economy, just got a big boost, raising ₹20.25 crore. This investment, which was called the biggest deal of its kind recently, shows that investors are really seeing the potential in sustainable businesses that can fix big problems in India.
The funding includes a mix of investments and loans. They raised ₹15.25 crore through investments, giving investors a 13.2% stake in the company, and ₹5 crore as a loan. Red Bricks Capital Partners put in the most money at ₹8.9 crore, with Auxano Capital following at ₹2.5 crore. Other investors also joined in, including Ankur Mittal and A. Velumani.
Tushar Suhalka started ReGrip to tackle the huge problem of discarded tires in India. Every year, millions of tires are thrown away, which causes harm to the environment and people’s health. ReGrip has created a system that figures out if old tires can be reused, fixed up, or recycled, getting the most out of them while reducing waste.
Founders funded:
Invogue Shop Secures ₹2 Cr Deal on Shark Tank India, Accelerates D2C Shapewear Growth
Invogue Shop, a company from Delhi, had a big moment on Shark Tank India Season 5. They got an investment of ₹2 crore, which shows that investors have faith in the growing direct-to-consumer fashion scene in India. This deal shows that D2C brands in India, especially shapewear and innerwear, are getting more popular as customers want comfy, body-positive, and online fashion brands.
Maadhav Saxena and Ragini Saxena, who started Invogue Shop, asked for ₹50 lakh for 1.25% of their company, valuing it at ₹50 crore. After some talk about the brand’s potential, category, and how well it could grow, Aman Gupta offered ₹2 crore for 15% equity. The founders said yes, making it one of the biggest D2C funding moments on the show this season.
Invogue Shop is mostly an online shapewear and lingerie brand. They sell good shapewear for ladies that make them feel confident, comfy, and good about their bodies. They sell bodysuits, body shapers, mid-thigh shapers, and lingerie that fits Indian body types. As a direct-to-consumer brand in India, Invogue wants to get rid of the discomfort that usually comes with shapewear by using new materials, good fit, and sizes for everyone.
Krvvy Secures ₹1.2 Cr Deal on Shark Tank India, Strengthens Its D2C Innerwear Growth Play
Krvvy, a D2C innerwear brand in Noida, appeared on Shark Tank India, they got a ₹1.2 crore investment, which is a big step for them. This deal shows that investors are trusting D2C brands in India more, especially in areas like women’s innerwear and shapewear. These categories are changing because of brands that focus on comfort, inclusivity, and being online.
Yash Goyal and Anant Bhardwaj, who started Krvvy, were looking for ₹1.2 crore for 2% of their company, which they valued at ₹60 crore. After talking about the chance in the category, what makes their products different, and how the brand can grow, Namita Thapar offered ₹1.2 crore for 3% of the company. The founders took the offer. This is a key moment for the brand as it works to grow its online business.
Krvvy sees itself as a modern Indian D2C brand that focuses on comfy and useful women’s innerwear. This includes bras, underwear, and shapewear designed for daily confidence and comfort. The brand believes in inclusive sizing, thoughtful design, and good quality manufacturing. They want to fix the problems in India’s innerwear market where comfort and fit have often been sacrificed for style.
Arindam Paul, Co-founder — Atomberg
“Offline scale isn’t about where you start. It’s about how patiently you build.”
Back in 2018, while most brands chased metros, Atomberg chose Kerala — guided by e-commerce data, not instinct. Demand signals were clear, and their BLDC fans’ value proposition resonated strongly.
But growth didn’t start with noise.
First came distribution.
Then after-sales service — built even when sales were low.
Only after the foundation was strong did demand generation follow.
From TV campaigns to local partnerships and cultural relevance, demand compounded. Distribution widened. Even the smallest stores wanted to stock Atomberg.
Today, Atomberg is one of Kerala’s leading electrical brands — powered not just by market share, but by people. Early sales hires now lead large territories and national categories.
Kerala proves a simple truth:
Real offline dominance is built quietly — through patience, service, and trust
.
D2C INSIDER WEEKLY UPDATE — SUPER ANGELS IN MOTION 🚀
Super Angels isn’t an announcement.
It’s a shift in how early-stage D2C brands get built.
Born from India’s largest D2C founder community, Super Angels is an operator-led engine where founders back founders—with experience, access, and execution power.
No cold intros.
No passive capital.
Just people who’ve built before, helping the next wave build better.
For brands, it’s a chance to raise early capital from people who actually understand the grind—and bring more than money to the table.
For investors and operators, it’s front-row access to high-quality consumer deals and an opportunity to shape outcomes, not just observe them.
🚀 Some of the brands being backed through Super Angels:
Divine Hindu, GoAt Life, Samosa Party, Basil, Crest, Business on Bot, Solved skin, Futwork, Pikndel, steam pro, Dobra, Zoomies and Snackible.
This is the community investing in itself—and it’s only getting stronger.
👉 Explore / Pitch / Join:
Founders - d2ci.co/angels-deal-rfi
Investors - d2ci.co/super-angels-apply
And as this momentum grows, it moves offline—fast.
After an electric CXO Meet in Kolkata, the energy now heads South.
The D2C Insider Regional CXO Meet – South is coming to Bangalore, bringing another curated room of founders, operators, and investors who mean business.
🗓 21st February | 2:00 PM – 8:00 PM
📍 Bangalore
High-signal conversations. Real connections.
If you missed North, East, West, don’t miss this.
🎟 Registrations are live
👉 Register now: cxomeets.d2cinsider.com
South, let’s build what comes next.
