The Sleep Company's ESOP Buyback Supports Diversity and Growth, YouTube Enhances Social Commerce and more!
In our Forty-Third D2C Insider edition, explore Zetwerk's $120 Million Investment to Enhance Electronics Manufacturing, Noise's Colorful Innovation Shakes Up the Wearable Market and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s Forty-Third edition you'll see:
The Sleep Company's ESOP Buyback Supports Diversity and Growth
The Sleep Company has announced its second ESOP buyback, benefiting 105 employees, half of whom are women, as part of its commitment to diversity and inclusion. The initiative, which rewards employees equally, follows a successful first buyback of Rs 83.47 lakh in 2023. Amid plans to expand to over 150 stores by 2024 and hire 500+ staff, this move underlines the company's dedication to recognizing every employee's contribution and fostering a supportive work environment.
YouTube Enhances Social Commerce with New Creator Tools
YouTube introduces a suite of social commerce features to empower creators, including shopping collections for curated product showcases, an affiliate hub for detailed partner information, fourthwall integration for easy shop management, and bulk product tagging for efficient product promotion. Amidst a 25% surge in shopping video engagement, these tools aim to bolster authenticity and enrich the shopping experience for both creators and viewers on the platform.
Zetwerk's $120 Million Investment to Enhance Electronics Manufacturing
Zetwerk is investing INR 1,000 crore ($120 million) to significantly expand its electronics manufacturing in areas like IT hardware, TVs, and mobile devices. Plans include increasing assembly lines, manufacturing key computer components in Bengaluru, and opening a large TV production facility. This move is part of Zetwerk's strategy to boost India's electronics sector and its own growth.
Mastering the Art of Cost-Efficient Decision Making
Mohit Sadaani shares critical strategies on LinkedIn for founders navigating the unpredictable terrain of startup decision-making, emphasizing the importance of minimizing costly mistakes.
Here's a summary of his guidance:
Sadaani underscores the importance of a prudent yet innovative mindset in navigating startup challenges.
Noise's Colorful Innovation Shakes Up the Wearable Market
In the competitive world of gadgets, Noise's journey from skepticism to success showcases the power of innovation and customer-focused strategies:
Noise, under Gaurav Khatri's leadership, exemplifies how innovative thinking, a focus on customer needs, and a commitment to challenging industry norms can lead to remarkable success. Their story is a testament to the impact of breaking free from traditional pathways in favor of bold, innovative approaches.
Special offers for you
Neysa, an AI cloud and platform-as-a-service startup, has successfully raised $20 million in seed funding from Matrix Partners India, Nexus Venture Partners, and NTTVC. Co-founded by Sharad Sanghi and CTO Anindya Das, Neysa aims to democratize Generative AI for businesses by offering cost-effective, easy-to-manage solutions. Scheduled to launch its services in Q3 2024, Neysa focuses on securing AI operations and accelerating adoption in various industries globally. This funding positions Neysa alongside other promising startups in the generative AI space, such as Sarvam AI and Ema, highlighting the sector's growing investment appeal.
🤖 How AI Is Fostering A Refurbished Ecommerce Landscape
1. D2C Insider Regional Summits
📣 Keep Calm & Summit On! 🙌🏼
We’re so excited to announce that India’s largest D2C founders’ confluence will be heading to Delhi, Mumbai and Bengaluru! 🤩🤌🏼
✅ Our famous D2C Insider Summits are day-long events that serve as a great platform to meet with India’s leading business minds including investors, founders, entrepreneurs, CXOs, visionaries and disruptors.
2. Elevate Super 30
A. Program Update
Sessions conducted of Elevate Super 30 this week: 🚀
B. Be Part of Elevate Super 30 Cohort 2 by joining the waitlist here
3. D2C Insider Super Angels Fund
Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!
If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀