Serena Williams Launches Wyn Beauty with Good Glamm, Navigating India's Premium Market and more!
In our Forty-Second D2C Insider edition, explore how FSSAI Directs E-commerce to Correctly Label Beverages, ZOFF’s Innovating Packaging, Traya's ambitious growth and expansion plans and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s Forty-Second edition you'll see:
Serena Williams Launches Wyn Beauty with Good Glamm
Serena Williams collaborates with the Good Glamm Group to introduce Wyn Beauty, a makeup brand aimed at redefining beauty norms and fostering self-expression. With 91 shades across 10 products, including essentials like hydrating skin tint and matte lipstick, Wyn Beauty emphasizes enhancing natural beauty while catering to active lifestyles. Partnering with Ulta Beauty ensures wide accessibility, reflecting Williams' belief in inclusivity and personal empowerment.
FSSAI Directs E-commerce to Correctly Label Beverages
The Food Safety and Standards Authority of India (FSSAI) instructs e-commerce platforms to cease labeling dairy, cereal, or malt-based beverages as "health drinks" or "energy drinks" due to the lack of precise definitions under Indian food laws. This directive aims to rectify misclassifications, enhance clarity for consumers, and address concerns over the growing consumption of energy drinks, particularly among youth. Prominent beverage companies like PepsiCo, Coca-Cola, and Red Bull are affected by these corrective measures, emphasizing the importance of accurate labeling for informed consumer choices.
Levi's D2C Triumph: Capturing Market Share Online
Levi's D2C strategy shines amidst an overall revenue decline, with D2C channels experiencing a remarkable 10% rise in the U.S. and contributing 48% to net revenues. Embracing D2C appeals to Gen Z and younger demographics, providing brands control over the customer journey, valuable data insights, and higher margins. Levi's success is attributed to strategic investments in enhancing the online shopping experience, including improved search, navigation, and product imagery. This underscores the significance of digital transformation and customer-centric approaches in today's retail landscape.
Navigating India's Premium Market
Arindam Paul, founder of Atomberg, shares invaluable insights on LinkedIn for founders and venture capitalists eyeing the premium consumer segment in India.
Here's a breakdown of his insights:
Paul emphasizes that while the Indian consumer market is ripe with opportunities, success requires a profound understanding of its complexities.
ZOFF’s Innovating Packaging = Driving Success
In the dynamic D2C sector, ZOFF spices have revolutionized packaging, directly impacting their market success:
More brands should learn from this and adapt their packaging and production.
Special offers for you
Traya, a leading health and wellness brand specializing in hair loss solutions, has successfully raised ₹75 crore from Xponentia Capital. Founded in 2019, Traya offers personalized hair care treatments combining Ayurveda, Dermatology, and Nutrition. With over 10 lakh customers, the brand aims to enhance its product offerings and distribution through direct channels and third-party marketplaces. This recent funding, building on an earlier ₹20.75 crore from various backers, will support Traya's ambitious growth and expansion plans.
📴 Status quo for Indian apps in Google row; D2C brands push offline
1. D2C Insider’s Regional CXO Meet
Hey there! We’re coming to YOUR city! 🎉✈️
With more cities added to our list of D2C Insider’s Regional CXO Meet destinations, we’re taking our tally to a total of Six cities across India, continuing our mission of serving people across India’s D2C regional landscape.
2. Elevate Super 30
A. Program Update
Sessions conducted of Elevate Super 30 this week: 🚀
B. Elevate Super30 Brand Corner
Only Earth is India's top oat milk brand, dedicated to transforming dietary norms sustainably. Founded by Kunal Mutha, an experienced entrepreneur and passionate vegan, aims to eradicate animal products from global consumption. With a presence in 1400+ retail stores, major online platforms, and premium establishments since its launch in May 2021, Only Earth signifies not just a brand but a powerful force for healthier living and environmental stewardship.
Dhruv Madhok is the Co-founder and Director of Slick Organics Private Limited, owner and operator of brand Arata. Arata is a plant-powered, performance-driven hair care brand, specializing in solutions for styling, enhancement, maintenance and concerns.
Pistascia isn't just a kulfi brand; it's a passion project. As India's first authentic gourmet kulfi brand, we specialize in heirloom recipes and unmatched quality. In-house production ensures freshness and authenticity in every bite. With a focus on delivering a taste of tradition and luxury, Pistascia is committed to becoming the go-to choice for authentic Indian desserts.
C. Be Part of Elevate Super 30 Cohort 2 by joining the waitlist here
3. D2C Insider Super Angels Fund
Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!
If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀