Samosa Party, Tata 1mg, Beardo, Wonderland Foods, Nutrifresh Farms & More
India’s D2C scene is buzzing — from food and pet care to grooming, agritech, and lifestyle startups hitting revenue milestones and raising fresh funding.
1. Samosa Party Reaches 100 Outlets: A Milestone Moment for India’s D2C Food Revolution
Samosa Party, a fast-growing food and beverage brand, founded by Amit Nanwani and Diksha Pande, backed by D2C Insider Super Angels Fund, just opened its 100th store at Bangalore Airport, Terminal 1. This isn’t just expansion; it shows how India’s direct-to-consumer food scene is changing, with regional QSR-led brands reshaping Indian snacking.
From a single store selling samosas, it’s now a successful D2C business. Built on trust and consistency, Samosa Party shows how brands can connect with customers and give them great food experiences. The 100th store is a big step in its D2C plans, showing dedication and the growing interest in the quick-service segment.
From its first store to airports, Samosa Party’s is a example of D2C market trends in India, where QSR and F&B are leading the way. By using data and putting customers first, it’s become a top D2C brand, mixing tech with tradition to offer fresh and tasty food.
2. Tata 1mg Enters India’s Booming D2C Pet Care Market with PawsNPurrs — Expanding Healthcare Beyond Humans
Tata 1mg, a well-known digital healthcare platform in India, is moving into the pet care market. They’re starting a new section called PawsNPurrs, which will offer pet meds with prescriptions, supplements, food, and grooming items. This move puts them in a ₹7,500 crore market and makes them one of the newest D2C brands in the Indian healthcare and wellness scene.
This fits with the way D2C businesses are changing in India, where healthcare and lifestyle brands are quickly growing their product lines to serve specific markets. With PawsNPurrs, Tata 1mg is growing and strengthening its D2C skills by using the same sourcing, supply chain, and cold-chain logistics that have made them a leader in online pharmacy and wellness delivery.
Business Boost
1.Wonderland Foods Raises ₹140 Cr to Redefine India’s Healthy Snacking Game — A Big Leap for the D2C Ecosystem
Wonderland Foods, a healthy-snacking brand, secured ₹140 crore ($16 million) in its initial funding round. This is a big win for India’s direct-to-consumer (D2C) space.
Asha Ventures, an impact investor, led the round, with British International Investment (BII), backed by the UK government, also participating. This investment shows confidence in India’s fast-growing D2C startup market, especially in food and wellness.
Founded in 2014 by Anubhav Gupta, Wonderland Foods has become one of India’s fastest-growing D2C food and beverage brands. They sell nuts, seeds, berries, dried fruits, and dates. They get these items straight from farmers to make sure they are fresh and of good quality. The company handles its own processing and sells products through B2C and B2B channels using an omnichannel D2C strategy.
2. Beardo Crosses ₹200 Cr Revenue in FY25 — Profit Soars 3.6X as India’s D2C Men’s Grooming Brand Strengthens Its Game
Beardo, the men’s grooming brand owned by Marico, has hit a big milestone, passing ₹200 crore in revenue for the first time since Marico bought it. In FY25, the direct-to-consumer (D2C) brand made ₹214 crore in sales, up 23.7% from the year before. Profit after tax jumped to ₹13 crore, a big increase from ₹3.63 crore in FY24.
Beardo’s success shows how D2C brands in India are growing from startups into profitable companies. What started as a D2C startup is now a major player in the personal care D2C space, zeroing in on popular items like hair styling, perfumes, and skincare. These categories make up over 90% of its income.
3. Nutrifresh Farms announced impressive FY25 results, with revenue reaching ₹145 Cr and profit at ₹14 Cr. This secures their place as a profitable agritech and direct-to-consumer (D2C) brand in India.
The Pune-based startup founded by Sanket Mehta with Ganesh Nikam saw a 50% increase in operating revenue year-over-year, hitting ₹145.22 crore. Profit after tax jumped 55% to ₹13.86 crore. Since its start in 2019, Nutrifresh Farms has been using hydroponic tech to grow pesticide-free produce in controlled settings.
They supply fresh goods to big names like Zepto, Swiggy Instamart, Blinkit, McDonald’s, and Spar, and also offer salad subscriptions to city customers. This strategy shows they get what D2C consumers want: fresh, convenient, quality food.
Founders funded
1. Imagimake Play Solutions secures ₹34 Cr investment from Pidilite Ventures to fuel innovation and global expansion
Imagimake Play Solutions, a D2C brand known for its creative educational toys, just received ₹34 crore in funding from Pidilite Ventures.This second funding round, which includes both primary and secondary capital, will support Imagimake’s plans to grow its manufacturing, improve its research and development, and expand its reach worldwide.
Ravi Kumar and Disha Katharani founded Imagimake, which has become a well-known name in the Indian D2C market. They mix fun with education through their toys, puzzles, and hobby kits. The company has over 120 products, including brands like Mapology and Mission Chandrayaan, designed to make playtime both fun and educational.
2. Stylox Fashion Raises ₹3 Cr to Strengthen Its D2C Expansion and Retail Presence Across India
Stylox Fashion, one of India’s fastest-growing D2C fashion and lifestyle brands, founded by Ritika and Vishal Mehra, has secured ₹3 crore in funding from the Fashion Entrepreneur Fund (FEF). This is a big step for Stylox in becoming a major player in the direct-to-consumer (D2C) apparel market. This investment comes after the brand’s success on Pitch To Get Rich, a fashion business reality show by FEF and Dharmatic Entertainment on Jio Hotstar. Because of this, Stylox is seen as one of the most exciting D2C startups to watch in 2025.
This funding will help Stylox grow its D2C business, improve retail operations, and increase its inventory as it looks to expand across India’s growing D2C market. Originally a B2B supplier, Stylox is now moving to a direct-to-consumer model, connecting with customers through big e-commerce sites like Myntra, Amazon, Flipkart, Ajio, and Styli (UAE), as well as its own website.
Radhakishan Damani, Founder of DMart
“Build for the long-term. Focus on value, not glamour.”
Radhakishan Damani’s journey is a masterclass in resilience, patience, and vision. Losing his father in his twenties, he took over a small family business and began investing in the stock market. By 1990, he had earned recognition as a value investor — but the Harshad Mehta scam made him rethink his path.
Observing India’s retail gaps, Damani saw an opportunity: mass-market consumers lacked consistent pricing and reliable product ranges. Inspired by US retail giants, he set out to build a value-focused chain in India.
📌 Key Milestones:
1999: Acquired a franchise of Apna Bazaar in Nerul, learning the retail business from scratch.
2000: Founded Avenue Supermarts — DMart was born.
2002: Opened the first DMart store in Powai, Mumbai, focusing on essentials over ambience.
2010: Expanded to 30 stores across Maharashtra & Gujarat with ₹100 Cr revenue.
2016: DMart scaled to 112 stores across 41 cities, with ₹8,588 Cr revenue.
2017: Listed on the stock market with an IPO worth ₹1,870 Cr — oversubscribed 104x, valuing DMart at ₹36,758 Cr.
Today: DMart operates 424 stores across 12 states, generating ₹57,963 Cr revenue with ₹2,927 Cr profit, valued at ₹3 lakh Cr.
Damani’s approach is simple yet powerful: cluster stores in high-density middle-class areas, train staff like owners, and stick to everyday low-cost pricing. He proved that a low-margin, high-volume model could triumph over retail giants.
Damani’s message:
“Retail is about trust, value, and understanding your customer. Build patiently, focus on essentials, and growth will follow.”
🚀 D2C Insider Weekly Update | CXO Meet – South 2025
Just 1 week to gooo! 🎉
South India is all set for one of the most anticipated events in the consumer startup ecosystem — the CXO Meet – South 2025!
On 31st October 2025, Bangalore will become the hub for India’s next wave of D2C innovation, bringing together founders, investors, and ecosystem leaders for an unforgettable evening of insights, networking, and collaboration.
✨ What’s Brewing:
150+ Founders from leading new-age consumer brands
100+ D2C Brands redefining customer engagement & category growth
25+ Investors & Enablers shaping India’s consumer startup landscape
The agenda dives deep into fundraising strategies, omnichannel expansion, brand storytelling, and consumer intelligence — designed to turn ideas into execution and equip founders with actionable frameworks for sustainable growth.
For India’s booming D2C community, this is more than an event — it’s where ideas meet opportunity, and collaborations spark the future of consumer innovation.
📌 Event Details:
📅 Date: 31st October 2025
📍 Venue: Yutori Spaces, Safina Plaza, Infantry Road, Bangalore
🕑 Time: 2:00 PM – 8:00 PM
🔗 Register Now: https://d2ci.co/cxo-meet-register
