Retail Revolution: Indian D2C Goes Offline
In our Forty-Ninth D2C Insider edition, explore how Indian D2C is shifting retail dynamics, Adults Are Buying More Toys as Families Cut Back and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s Forty-Ninth edition you'll see:
From screens to storefronts: Indian D2C is shifting retail dynamics
D2C brands that once thrived online are now venturing into physical stores, signaling an evolution towards a seamless fusion of online and offline experiences. This transition allows brands to expand their reach, enhance brand visibility, offer tangible product experiences, and achieve higher transaction values. However, it also introduces challenges, including maintaining a physical presence and competing with traditional retailers. This shift is reshaping the retail landscape, driving innovation, and transforming consumer shopping habits as they seek integrated and personalized experiences across channels.
Adults Are Buying More Toys as Families Cut Back
While parents are buying fewer toys for their children, adult collectors continue splurging on premium dolls, figurines, and collectibles. Toy companies like Mattel and Hasbro are expanding their direct-to-consumer offerings to cater to this growing demand from adult collectors. This shift is driven by nostalgia, stress relief, and the resurgence of hobbies during the pandemic. Despite overall consumer spending cutbacks, adults are carving out budgets for special-edition collectibles that hold emotional value, prompting toy companies to focus on this profitable segment.
Cracking the Code - Why Retailer Repeats are Crucial for Omnichannel Brands
Arindam Paul, Founding Member & Chief Business Officer @ Atomberg emphasizes that the most important metric to obsess over when evaluating the health of an omnichannel brand's offline business is "retailer repeats."
Key Points:
Conclusion.
Paul wants to bring attention to the importance of retailer repeats as the key metric for evaluating the health and sustainability of an omnichannel brand's offline business, cautioning against overreliance on topline revenue figures without considering the quality of revenue and repeat sales.
From 30 Crore Loss to 100 Crore Revenue - The Resilient Journey of ZOFF
Key Points:
Conclusion
Akash wants to inspire and encourage entrepreneurs by sharing his personal journey of overcoming a major setback, embracing new opportunities, and ultimately achieving success through perseverance and adaptation.
Special offers for you
Startup funding plummets 88% on year to $26 million this week. Technology startups raised only $25.6 million in funding in the penultimate week of May, an 88% decline from the same period last year. UnifyApps' $11 million deal accounted for a significant portion. Across 11 rounds, mostly early-stage startups received funds. This contrasts with $219 million raised a year ago, reflecting the ongoing funding winter. Goodwater Capital was the top investor, backing firms like Blossom and SuperKalam. Deal volume also dropped from 38 to 11 year-over-year.
🤔 D2C brands can grow without offline foray: Fireside Ventures
1. PITCHATHON
Exciting opportunity alert! 🚀 Pitch your brand to top VC funds at the D2C Insider Regional Summits in Mumbai, Bangalore & Kolkata. Only 6 brands will be selected to pitch live at each summit by a jury of top VC partners.
Join us for curated workshops, panel discussions, networking opportunities, and an exclusive Goodie Bag at these summits!
2. Elevate Super 30
A. Elevate Cohort 1 Brands
Spotlight on Our Elevate Cohort 1 Brands!!
The incredible journeys of the brands that participated in our Elevate Cohort 1. They have achieved remarkable growth and innovation, and we are excited to share their latest milestones with you. Want to be one of these success stories? Join the waitlist for Cohort 2 today!
3. D2C Insider Super Angels Fund
Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!
If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀