PriyaGold's D2C Shift, Tier 2+ Cities' D2C Surge, and Uptownie's Bold Move!
PriyaGold's D2C Shift, Tier 2+ Cities' D2C Surge, and Uptownie's Bold Move!
In our twenty-fifth D2C Insider edition, we cover PriyaGold's new D2C website, the role of Tier 2+ cities in India for online-first brands, and The Sleep Company's growth.
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s twenty-fifth edition you'll see:
PriyaGold Goes Direct: Unveiling its New D2C Website and Bringing Sweets Straight to Your Door!
PriyaGold, a major FMCG company in India, has launched its first direct-to-consumer (D2C) website. This move marks the company's entry into the rapidly growing D2C space, which allows brands to sell directly to consumers without relying on traditional retail channels.
Tier 2+ Cities: The New Frontier for Online-First Brands in India
The rise of online-first, direct-to-consumer (D2C) brands in India has led to the emergence of two different pricing strategies. Initially, these brands targeted informed and tech-savvy customers in metro and Tier 1 cities, offering products at mass-premium or premium prices. These brands required higher gross margins to cover the costs of online marketing and shipping. However, a new trend is emerging, with online-first brands targeting value-conscious consumers in Tier 2+ cities at mass market pricing.
This week, we feature Arjun Vaidya the co-founder of V3 Ventures. He's known for his fresh and smart ideas in the world of startups. With experience in both starting businesses and investing, he offers valuable advice about growing a business. He's a well-known figure in the startup community, appreciated for his views on how to build a business with limited resources and big ideas.
Arjun Vaidya shared insights on the rapid growth of the fashion brand Shein. In just a decade, Shein has become a global fashion leader, outperforming giants like H&M, GAP, and UNIQLO in revenue and digital presence.
Vaidya attributes SHEIN's success to its affordability, targeted marketing to Gen Z, daily introduction of new styles, and swift production processes. He highlighted Shein's pricing strategy, which offers fashion at very low costs, and its efficient, online-only model. Additionally, Vaidya mentioned SHEIN's strong digital engagement, particularly on TikTok, and its innovative approach to design and inventory management. Despite not being in Shein's target market, Vaidya acknowledges the brand's significant impact and disruption in the fashion industry.
What are your thoughts on this?💯👇
Uptownie is a burgeoning (D2C) women's wear brand in India, known for its modern and chic apparel. Established in 2015, Uptownie has experienced significant growth and is setting its sights on doubling its revenue to Rs 60 crore by the end of the fiscal year. The brand's strategy includes a mix of online presence and offline expansion, with plans to launch shop-in-shops in major stores like Central, Shoppers Stop, and Lifestyle, and exclusive brand outlets (EBOs) in key cities.
Uptownie aims to cater to a diverse range of customers, including the plus-size category, with a focus on maintaining an impressive retention rate and expanding its market footprint.
Key Highlights:
Don’t miss this opportunity to grab these amazing deals from Instrada, Mint and Oak, and Solara. Hurry up and order now! 😊
Available job opportunities
The Sleep Company, an Indian direct-to-consumer startup, has raised Rs 184 crore in a Series C round of fundraising from existing investors Premji Invest and Fireside Ventures. The funds will be used to expand the company's store network and product offerings. Currently, The Sleep Company has 60 stores across 20 cities, and it plans to increase that number to 100 by the end of the financial year
🤔 The Decline of Dunzo!... What Happened? | Startup Case Study
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀