Parineeti Chopra-backed personal care startup Clensta says it grew 300%, Honest Company Doing Great Online, The 4 Rs of Distribution Expansion and more!
Parineeti Chopra-backed personal care startup Clensta says it grew 300%, Honest Company Doing Great Online, The 4 Rs of Distribution Expansion and more!
In our thirty-eighth D2C Insider edition, explore Honest Company Doing Great Online While Regular Shops Slow Down, Online shopping is convenient, The 4 Rs of Distribution Expansion and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s thirty-eighth edition you'll see:
Parineeti Chopra-backed personal care startup Clensta says it grew 300% in FY24
Actress Parineeti Chopra's company, Clensta, which sells personal care stuff, made Rs 100 crore this year and aims for Rs 1,000 crore in 3 years. It's eco-friendly and gives water to the needy. Chopra invested last year. Clensta got Rs 75 crore of funding earlier. It started in 2016 and now sells online and in stores like Health and Glow and Tata 1 MG.
Honest Company Doing Great Online While Regular Shops Slow Down
The Honest Company is thriving online while traditional retail sales dip. Due to platforms like Amazon, their digital sales increased by 28% in the final quarter of 2023. Despite overall consumer spending decreasing, the company's revenue increased by 10%. They credit this to brand loyalty and their strong social media presence. The company is focusing on enhancing its Amazon business to continue driving digital growth.
Prabhkiran Singh, the founder and CEO of Bewakoof, shares valuable insights. While online shopping offers convenience, it's the experiences that truly influence consumer decisions in the long term.
What does this mean for the fashion industry?
Atomberg, known for its top-quality fans, dominates the market, with 70% of sales originating from offline General Trade, the most profitable channel in the industry.
Atomberg, recognized for its exceptional fans, dominates offline general trade sales. The company wants to increase its product offering and distribution network while setting standards for the industry. They're seeking an experienced leader to drive this vision forward.
Panthera Growth Partners served as the lead investor in Foxtale Consumer, a skincare startup, who raised $14 million. Despite a net loss of Rs 18 crore in their first year, they earned Rs 14 crore in revenue. Competing in India's beauty market, they face rivals like Minimalist and Pilgrim. This reflects a trend of investors favoring consumer brands over tech startups.
Alpha Wave and Hashed Emergent led the $23 million funding round for Hunch, a social media startup based in Dubai. Founded in 2022 by Ish Goel, it allows users to create polls on various topics. With plans to expand into the US and India, Hunch aims to grow its user base to millions in the next year.
💸 State Plate Makes 210 Cr After Getting Acquired. HOW? | Business Breakdown ft. The State Plate
1. D2C Insider Summit in Bangalore!
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2. Elevate Super 30
A. Program Update
Sessions conducted of Elevate Super 30 this week: 🚀
B. Elevate Super30 Brand Corner
Environmanly provides innovative, sustainable grooming solutions for men. The brand founded by Rahul Badesra, aids their modern and responsible lifestyle, to provide clean and natural grooming benefits without burdening the planet.
Shararat is a bedroom fashion wear brand adding fun & spice to often monotonous bedroom lives of couples' by offering an extensive range of intimate wear, loungewear and gift hampers for special occasions. Avinash Sharma, Co-founder & CEO at Shararat, hails from Jaipur and has also made it to Shark Tank Season 3.
Dora Dori is a contemporary Indian wear brand founded by Tarin Poddar, who has successfully started and scaled two tech ventures. The brand seamlessly blends traditional elegance with modern style, offering a holistic product range including dresses, tops, tunics, coord sets, and bottoms. Dora Dori primarily identifies itself as an elevated casuals and transitional wear brand.
C. Be Part of Elevate Super 30 Cohort 2 by joining the waitlist here
3. D2C Insider Super Angels Fund
Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!
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Until then, keep rocking the D2C world! 🚀