Orange Health, Ultrahuman, Popees, Mosaic Wellness, Kashmir Box, Angara & More 🚀
India’s D2C ecosystem is buzzing — from rapid-diagnostics partnerships and global health-tech expansion to strong financial rebounds and bold new category launches in jewellery and heritage commerce.
National Disrupters:
Orange Health Deepens D2C Healthcare Leadership With Zepto Partnership, Bringing 60-Minute Diagnostics to Major Indian Cities
Orange Health, a fast-growing health-tech brand in India, is growing its business by working with Zepto to start Zepto Diagnostics. It’s now available in some areas of Bengaluru, Mumbai, Delhi-NCR, and Hyderabad.
Orange Health runs the whole service, offering at-home sample collection in 60 minutes and reports in under six hours. This is a big step for quick diagnostics in India.
This move is part of Orange Health’s plan to create the fastest, most reliable diagnostics network in India. They’ve already changed at-home testing with their accurate, certified system. The Zepto deal makes Orange Health even more accessible by putting medical tests on a popular quick-commerce app.
This happens after Orange Health teamed up with Amazon India to launch Amazon Diagnostics in several cities. With these partnerships, Orange Health is becoming a leader in the growing direct-to-consumer market in India, where tests are easily available on the apps people use every day.
Ultrahuman Raises 100 Crore Venture Debt to Accelerate Global Health-Tech Expansion
Ultrahuman, one of India’s fastest-growing direct-to-consumer health-tech brands, secured 100 crore in venture debt from Alteria Capital. With growth at its peak, this round helps Ultrahuman expand its wearable tech, boost product creation, and strengthen its global presence in the growing direct-to-consumer wellness space.
The Bengaluru-based company, is known for its advanced health wearables, and will use the funding to grow its hardware and software, improve its sports and research partnerships, and launch new products in India and abroad. This happens as people worldwide are starting to focus on proactive health tracking, providing direct-to-consumer wellness startups room t o grow.
CEO Mohit Kumar said Ultrahuman i s focused on being careful with capital, which is important now as investors are watching direct-to-consumer startup values, profits, and sustainability. He says that working with Alteria Capital will let them grow while staying flexible and focused on innovation.
Popees Baby Care Opens 100th Store in Kerala, Sets Ambitious Target of 1,000 Outlets as D2C Growth Accelerates
Popees Baby Care has hit a major milestone, opening its 100th exclusive store in Koduvally, Kozhikode. A large portion, 87 stores, are in Kerala, showing the brand’s strong local hold. This also shows they’re ready to grow more in India’s baby care market.
Started over 20 years ago in Thiruvali, Malappuram, by Shaju Thomas, Popees has grown from a small business into a popular brand for baby clothes and must-haves, now selling internationally. They have stores across India and in places like the UAE, Australia, the UK, Canada, France, and New Zealand.
Popees Baby Care checks every product 28 times to make sure they are soft, safe, pure, and comfy. This focus on quality has helped Popees gain loyal customers who want products they can trust.
Business Boost:
Mosaic Wellness Cuts FY25 Losses by 70% as Revenue Surges, Signalling Strong Momentum in India’s Digital Wellness D2C Ecosystem
Mosaic Wellness, the company behind Man Matters, Be Bodywise, and Little Joys, has shown impressive profit growth in India’s digital health market this year.
The Mumbai-based company reduced its FY25 net loss to around ₹11.8 crore, a sharp 70% drop from about ₹38.8 crore in FY24. This is a big step toward lasting profits and stability for a fast-growing direct-to-consumer (D2C) health brand in a competitive category.
This improvement is due to strong revenue growth, smarter marketing, careful cost management, and more people using their products for men’s health, women’s wellness, skincare, haircare, and child nutrition. As India’s D2C market grows with new companies in digital health, Mosaic Wellness is becoming one of the fastest-growing and well-organized D2C businesses in the country.
Kashmir Box Secures Strategic Funding as It Transforms into a Global House of D2C Heritage Brands
Kashmir Box, a well-known heritage brand i n India, i s now a global House of Brands. This change comes after the company saw great growth and stayed profitable, which i s not common for D2C businesses i n India. With new funding and Foreign Direct Investment (FDI), Kashmir Box plans to grow worldwide, improve its brand structure, and build a modern production site t o help it expand
This investment is big for Kashmir Box, which started as a platform to promote Kashmiri crafts and help local artisans. Today, it’s a key D2C brand from India in cultural commerce. It’s becoming a parent company that handles different brands for different markets, from high-end luxury to affordable fashion. This lets the company compete i n India’s retail market and in fast-growing international markets where heritage-based D2C startups are getting noticed.
Angara Enters India’s Men’s Fine Jewellery Market With ‘Angara Man’, Marking a Major Shift in Premium D2C Jewellery Demand
Angara is moving forward with its India growth plans by launching Angara Man, a new fine-jewellery line just for men. This supports the quick change in the premium jewellery market in India’s direct-to-customer (D2C) space.
The launch, which comes soon after Angara’s formal entry into India, is timed around International Men’s Day. This shows that men in India are more and more using jewellery to express themselves, their style, and their stories. Angara Man represents a key moment for the D2C market in India: men’s fine jewellery is becoming a well-organized, carefully planned, and fast-growing area.
The jewellery retail market in India has mostly focused on women’s designs and needs, leaving the men’s part underserved. With Angara Man, the brand is opening up a new growth chance for premium D2C brands in India. It provides a selected range of modern signets, bands, tag pendants, bracelets, cuffs, and gemstone designs that can be worn every day, not just on special occasions. This lines up with the changing behavior of D2C consumers in India, where male shoppers are spending more on accessories that show confidence, culture, and modern style.
Founders funded:
Fang Oral Care Raises ₹10 Crore from Honasa Consumer to Lead India’s Oral Beauty Revolution
Fang Oral Care, a rising oral wellness startup in India, secured ₹10 crore in funding from Honasa Consumer Ltd., the company behind brands like Mamaearth and The Derma Co. This investment is a key step in India’s growing direct-to-consumer (D2C) market, where beauty, wellness, and personal care brands are expanding quickly.
Founded in 2022 by Ankit Agarwal, Ashutosh Jaiswal, and Jitendra Arora, Fang Oral Care is creating a modern oral beauty brand with teeth whitening products, special toothpastes, and everyday oral care items. In just two years, the brand has gained popularity among city consumers who want high-quality, science-backed, and well-designed oral care products. This has become a big opportunity in the Indian D2C beauty and wellness market.
Co-founder Ashutosh Jaiswal said that partnering with Honasa Consumer was a well-thought-out decision that matches their goals. We chose Honasa carefully. They have a history of building purpose-driven brands like Mamaearth and The Derma Co., which fits with our goal of making good, science-backed oral care available to everyone. This partnership is more than just money; it’s based on shared ideas and values.
Unlimitr Raises $1.1 Mn Seed Round to Build Global AI-Led Wellness Ecosystem
Wellness platform Unlimitr secured $1.1 million in seed funding, valuing the company at $7 million. This is a big step for the global wellness and digital health startup coming out of India’s D2C space. Texas investors supported the round, showing confidence in Indian wellness innovation and the general movement in D2C news in India, D2C daily news, and global D2C startup news.
Ruchika Gupta and Gaurav Agarwal started Unlimitr, previously Health Click Away, in 2020. It has a strong presence in over 40 countries, linking users with more than 5,000 certified coaches, nutritionists, and fitness experts. With a growing base of 98,000 users, the platform combines AI, behavioral science, and personal coaching to deliver wellness methods that acknowledge culture and are sustainable. As the wellness and D2C wellness startups area grows worldwide, Unlimitr is becoming a next-gen platform that is inline with the changes in India’s D2C space and global consumer behavior.
“Most people stop after one success. I didn’t want to stop — I wanted to build again, learn again, and win again.”
Before Ashutosh became one of India’s rare multi-exit founders, he spent years doing what very few entrepreneurs dare to do —
build, scale, exit… and then start again from scratch.
His journey began with Beardo in 2015.
At a time when men’s grooming wasn’t even a real category in India, Ashutosh bet on premium beard oils, influencer-led marketing, and digital-first distribution.
People called it niche.
He saw it as the future.
Beardo grew fast — and in 2020, it was fully acquired by Marico in a ₹350–400 crore deal.
Most founders would slow down.
Ashutosh accelerated.
In the very same year, he co-founded Renee Cosmetics — a bold, innovation-led beauty brand built for modern Indian women.
Multifunctional products. Cruelty-free formulas. Sharp positioning.
Today, Renee is approaching a ₹500 crore annual run rate.
That’s not luck — it’s pattern mastery.
And between these two giants, he also co-founded Villain, a men’s perfume brand — later acquired by Mensa Brands in 2021.
Three brands.
Two exits.
One scaling at rocket speed.
Ashutosh’s journey is proof that entrepreneurship isn’t about one breakthrough —
it’s about building a repeatable mindset, learning from every business, and showing up again with sharper instincts.
The founders who keep building — even after a big win — are the ones who carve legacies that multiply.
Featured this week through a powerful post by Prabhkiran Singh (Founder & CEO, Bewakoof)
🚀 D2C Insider Weekly Update
The Countdown Begins!
Mumbai, get ready—Regional CXO Meets – West is just 1 month away and the energy is already electric! ⚡
We’re bringing together the boldest founders, operators & investors for an evening packed with powerful conversations, real collaboration, and high-impact networking.
📍 Mumbai
🗓 20th December, 2025
⏰ 2 PM – 8 PM
If you’re building, scaling, or supporting D2C brands—this room is where you need to be.
Register Now: https://d2ci.co/Regional-CXO-Meets
Only a few seats open. Don’t miss out.
See you in Mumbai! 🤝✨
