ONDC: Transforming the D2C Landscape, Amazon's Game-Changing Move, WOW Skin Science: D2C Success in the US Market
In our eighteenth D2C Insider edition, get the latest insights from the D2C world. From Mamaearth's global expansion to ONDC's transformation and Amazon's South Africa venture, we've got it all.
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s eighteenth edition you'll see:
Mamaearth, the Indian personal care brand, is gearing up for a renewed overseas push.
Mamaearth, which is owned by Honasa Consumer Ltd., is planning to double down on its expansion into international markets, with a focus on Bangladesh, Malaysia, Vietnam, and Thailand.
ONDC: The Festive Force That's Propping Up Brand Bharat
ONDC is a government initiative that aims to create an open and interoperable e-commerce network in India. It allows buyers and sellers to connect and transact with each other through any ONDC-compliant app or website.
Amazon to Launch Online Shopping Service in South Africa in 2024
Amazon, the world's largest online retailer, has announced that it will launch its online shopping service in South Africa in 2024. Amazon's entry into the South African market is expected to shake up the country's e-commerce landscape.
Legacy Brands Embrace D2C: A New Era of Customer Engagement
Legacy brands are transforming retail through D2C. They are gaining control thanks to e-commerce and customer demands.
Art of fundraising and scaling your startup by Mohit Sadaani
This week, we feature Mohit Sadaani, the co-founder of The Moms Co. Mohit completed his engineering and MBA from the Indian Institute of Management (IIM) Ahmedabad and worked with McKinsey for seven years, consulting with consumer goods and retail companies across India and the UK. He then joined Snapdeal as Head of Strategy and Growth, shaping efforts to acquire and retain users for the company. Mohit co-founded The Moms Co. in May 2016 and has since raised $3.8 million in funding rounds led by Saama Capital and Alteria Capital. The Moms Co. has been recognized as one of the fastest-growing D2C brands in India.
Below is the summary of his post:
What are your thoughts on this?💯👇
WOW Skin Science, the Indian D2C skincare brand that's conquering the US market
This week, we feature WOW Skin Science, a leading Indian D2C skincare brand that has recently forayed into the US market as an Indian entity. The company is eyeing a 7% revenue share from the US in the next five years.
WOW Skin Science is known for its wide range of natural and affordable skincare products. The company has a strong presence in the Indian market, with over 400 SKUs and a distribution network of over 25,000 stores.
The company's entry into the US market is a significant step in its global expansion plans. WOW Skin Science is targeting US consumers who are looking for natural and affordable skincare products. The company is also focusing on building its online presence in the US through its own website and e-commerce marketplaces.
The company's founder and CEO, Manish Chowdhary, believes that WOW Skin Science has a strong value proposition for US consumers. He says, "Our products are natural, affordable, and effective. We are also committed to providing excellent customer service."
WOW Skin Science's entry into the US market is a positive development for the Indian D2C sector. It shows that Indian brands are capable of competing in global markets. The company's success in the US market will inspire other Indian D2C brands to follow suit.
We wish you all the best in your future endeavors 👏. We are confident that WOW Skin Science will continue to grow and succeed in the US as it has been doing in India, and we are excited to see its future.
Available job opportunities
Mokobara, a Mumbai-based direct-to-consumer (D2C) brand that offers premium quality leather products, has raised $3.6 Mn in a funding round led by existing investors Saama Capital and Alteria Capital. The company plans to use the funds to expand its product portfolio and strengthen its supply chain.
🤳 Are Instagram Reels the New Home for D2C Brands?
👕 Unlock the Easiest Path to Apparel Manufacturer For Your Clothing Brand
Join the D2C Insider Summit, where D2C innovators, CXOs, and investors come together for an inspiring exchange of ideas. Don't miss out on these key dates:
Delhi Summit: December 16, 2023
Mumbai Summit: January 20, 2024
Engaging Panel Discussions
a. Workshops (10AM to 1PM)
b. Lunch (1PM to 2 PM)
c. Panel Discussion Part 1 (2 15 PM to 4 30 PM)
d. High Tea (4 30 PM - 5 30 PM)
e Panel Discussion Part 2 (5 30 PM to 7 PM)
f. Evening mixer ( Panel discussion and networking over cocktails & dinner - 7 PM to 10 PM)
Please note: This is an invite-only meetup for FOUNDERS / CXOs from the D2C ecosystem. Registrations will be shortlisted, and upon acceptance, you'll receive a payment link. Your slot will be reserved ONLY after successful payment.
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀