Myntra, Wint Wealth, Pee Safe, Truva, Neeman’s, Secret Alchemist & More 🚀
India’s D2C ecosystem is entering a conviction-led growth phase — platforms rewriting the rules for new brands, capital flowing into scaled consumer infrastructure, and founders across beauty, food...
National Disruptors:
Myntra Introduces Zero-Commission Model to Accelerate Growth of New D2C Brands in India’s Digital Commerce Ecosystem
Myntra is shaking things up for D2C brands in India. They’ve just launched a zero-commission plan for new brands joining their Myntra Rising Stars (MRS) thing. This is all about giving smaller direct-to-consumer brands in fashion, beauty, home, and lifestyle a leg up
.
Basically, if you’re a D2C startup that gets in, you won’t pay any commission to get your stuff in front of Myntra’s huge audience of 75 million monthly users. This could really help these new Indian brands get noticed and grow. It also looks like Myntra wants to be seen as a helper for these D2C businesses, which is a trend we’re seeing with other platforms too.
Wint Wealth Raises ₹250 Cr Series B Led by Vertex Ventures to Scale India’s Retail Debt Investment Ecosystem
India’s alternative investment and wealthtech landscape continues to mature as Wint Wealth, a leading debt investment platform, raised ₹250 crore (approximately $28 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw strong participation from existing backers including Eight Roads Ventures, 3one4 Capital, Arkham Ventures, and Rainmatter
.
The latest raise positions Wint Wealth among the most well-capitalised platforms in India’s fast-evolving wealthtech and retail fixed-income space. Prior to this Series B, the Bengaluru-based startup had raised close to $22 million (₹173 crore) from investors such as Eight Roads Ventures, Zerodha, 3one4 Capital, and Unitary Fund. Its last major fundraise was a $17 million Series A round, completed in tranches, which laid the foundation for platform scale and regulatory readiness.
Pee Safe Secures $32 Mn From OrbiMed to Accelerate Offline, Quick Commerce and D2C Expansion in India
Pee Safe, a brand that focuses on women’s hygiene and wellness, just got $32 million in funding led by OrbiMed. This is a big deal for direct-to-consumer funding in the Indian sexual health and wellness scene lately. The funding includes new capital and lets some early investors cash out. It shows that investors are feeling good about purpose-driven direct-to-consumer brands in India that mix healthcare, regular consumer goods, and getting people aware
.
Vikas Bagaria and his wife Srijana started Pee Safe in 2013. They kicked things off with a toilet seat sanitizer, trying to fix a common but overlooked hygiene issue for women. Over the last ten years, the brand has turned into a full-fledged direct-to-consumer platform in India, with stuff like toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness items. Rithish Kumar, who was there early on, got bumped up to co-founder as the company grew its operations and product line.
Truva Raises ₹78 Cr in Funding Led by Stellaris and Orios to Scale India’s Resale Housing Market
Truva, a resale homes platform that’s growing fast, just got ₹78 crore ($8.6 million) in a new funding round, showing that investors are still pretty sure about India’s property tech and consumer scene. Stellaris Venture Partners and Orios Venture Partners, who already invested before, led the round with a mix of equity and debt. They seem to really believe in Truva’s way of doing things with a full-service, brand-focused approach to reselling homes
.
About $7.3 million (₹61 crore) of the money is equity, and $1.7 million is venture debt from Stride Ventures. This kind of setup is becoming more common in India’s D2C startup world, where founders are trying to balance getting money for growth with being smart about finances.
Business Boost:
Neeman’s Raises ₹35.5 Cr in Series B2 Funding to Accelerate Omnichannel D2C Growth and Scale Profitably
India’s D2C ecosystem continues to attract strong investor confidence as comfort-led, sustainability-first consumer brands move into their next phase of scale. In a key development within D2C news India, footwear brand Neeman’s has raised ₹35.5 crore ($4 million) as part of its Series B2 funding round, led by SNAM Solutions, the investment arm of the SNAM Group of Companies
.
The round saw SNAM Group invest ₹16 crore, with participation from existing investors Anicut Capital, ENAM Investments, and Harsh Mariwala’s Sharrp Ventures. This latest raise marks an important milestone in Indian D2C updates, positioning Neeman’s to accelerate its omnichannel expansion while maintaining a clear focus on profitability—an increasingly critical theme across the D2C ecosystem India.
Good Farmer Food Concepts Raises $1.5 Mn Pre-Series A to Scale Farm-to-Cup D2C Brands Across India
India’s D2C ecosystem continues to see strong investor confidence in premium, experience-led food and beverage brands. In a fresh update from D2C news India, Good Farmer Food Concepts has raised $1.5 million (approx. ₹12.5 crore) in an ongoing pre-Series A funding round led by CreedCap, with participation from Indian tennis star Rohan Bopanna, former Indian cricket captain Rahul Dravid, and Meraki Sport & Entertainment
.
This latest round adds momentum to India’s fast-growing Direct-to-Consumer India food and beverage landscape, reinforcing investor appetite for brands that combine strong sourcing, differentiated products, and omnichannel scale.
Founded in 2024 by Ashish D’abreo, Sreeram Gangadharan, and Tej Thammaiah, Good Farmer Food Concepts is building a brand-first, vertically integrated food platform spanning farming, product innovation, retail, and hospitality.
Secret Alchemist Raises $3 Mn Led by Unilever Ventures to Scale Clean, Celebrity-Backed D2C Fragrance Brand in India
Secret Alchemist, the fragrance and aromatherapy brand backed by a celebrity, just got $3 million in funding led by Unilever Ventures, with DSG Consumer Partners also chipping in.
This funding, which includes both new and existing money, is a big deal for the Mumbai-based startup. They’re planning to use it to build their brand, add more products, and grow their team as they try to find their foot in India’s quickly changing direct-to-consumer market.
Around $2.5 million of the total was new funding, with the rest giving some early investors a chance to cash out a bit. This comes after their $898,000 seed funding, which shows investors are liking what they see in India’s clean beauty and wellness D2C brands.
Dazzl Raises $3.2 Mn Seed Round to Scale On-Demand Beauty Services Across India
Dazzl, a beauty and wellness startup here in Bengaluru, just got $3.2 million in seed money. Stellaris Venture Partners led the round, which is a good sign for D2C services in India. Big names like Ritesh Agarwal and others also chipped in
.
This money puts Dazzl in a good spot with other new D2C startups that are changing how we get services in India. They’re all about fast service, local focus, and those personal care things we need all the time. Dazzl’s way of doing things shows that D2C in India is moving toward being fast, easy, and something you use again and again.
Komal Solanki and Ashish Bajpai started Dazzl to bring beauty and wellness services right to your door, usually in about 10 minutes. They’re not like your typical salon-at-home thing. Dazzl focuses on quick stuff like blow-dries, head massages, and fast pedicures – the things people in India want often.
Founders Funded:
Emomee Raises ₹2 Crore on Shark Tank India Season 5 to Scale D2C Edutainment for Children
In India, more and more companies selling directly to you are getting into content, learning stuff, and cool online experiences.
Emomee, a startup that makes fun learning stuff for kids, just got about $240,000 in funding on Shark Tank India Season 5. This is a big thumbs up for their way of doing business, where they focus on content first and sell straight to you
.
The company, which is located in Mumbai, got the money for 4% of the company, which means the whole company is worth about $6 million. Aman Gupta and Namita Thapar made the deal after everyone on the show wanted to invest. Now, Emomee is one of the D2C startups that people are talking about in India because they’re making content that people love.
Emori Raises ₹3 Crore on Shark Tank India Season 5 to Scale D2C Lab-Grown Diamond Jewellery Brand
The D2C jewelry scene in India is really picking up steam, mainly because people care more about fancy stuff made in a nice way. Emori, a jewelry brand from near Delhi that makes diamonds in a lab, just got about 3cr for 6% of their company on Shark Tank India. That means the company is worth around 50cr
!
Anupam Mittal put in about 1.5cr for 3% of the company, and Amit Jain, Namita Thapar, and Ritesh Agarwal pitched in the same amount together for another 3%. This shows that investors are starting to believe in Indian D2C brands that are good to the earth, make good money, and sell online.
Drickle Raises ₹6 Cr Seed Round to Scale Coffee-First Compact QSR Model in India
Drickle, a coffee-focused drink shop in Bangalore (used to be BONOMI), just got almost ₹6 crore in seed money. This shows people are really liking their simple business plan in the quickly changing food and drink scene in India. Investors are starting to believe in these kinds of brands that are making money and getting customers to come back
.
A bunch of angel investors and business people pitched in, including Param Kandhari, Naresh Krishnaswamy, Abhinav Mathur, Hemanshu Jain, Vinay Bhopatkar, Vaibhav Sisinty, Dalvir Suri, and Rishit Jhunjhunwala. Shaili Chopra, who works in media, also invested. Back in April 2025, Drickle got ₹5.3 crore, and then another ₹50 lakh from Ideabaaz, bringing the total to almost ₹6 crore.
Truth & Hair Secures Strategic Investment to Scale Skinification-Led D2C Haircare in India
India’s D2C beauty and personal care landscape continues to evolve as Truth & Hair, a science-backed direct-to-consumer haircare brand, takes a significant step forward in its growth journey. Built around the fast-emerging concept of the skinification of hair, Truth & Hair is redefining how Indian consumers approach scalp health—treating it with the same rigour, ingredients, and discipline as skincare
.
Founded in 2023–2024 by Shailesh Singh and Saumya Alagh, Truth & Hair was created to address a clear gap in India’s D2C ecosystem: the lack of clinically thoughtful, texture-specific haircare solutions that go beyond surface-level results. The brand focuses on solving hair concerns at the root, starting with the scalp, rather than temporarily managing visible symptoms like frizz, dryness, or hair fall.
“Every idea doesn’t need to reach the finish line.”
Akash Agrawalla learned this the hard way — twice.
His first startup, CheckedIn, started in 2015 as a social networking platform. The idea felt right. The timing felt right. But as he went deeper, reality set in. It would need heavy tech, serious funding, and a level of execution he wasn’t ready for then.
So he did the harder thing. He shut it down.
Not because he didn’t love the idea — but because the business didn’t love him back.
That clarity stayed with him.
Years later, while building ZOFF, another tough moment arrived. In 2018, when ZOFF entered general trade, growth didn’t go as planned. The model wasn’t scaling the way they envisioned. This time too, the signs were clear.
But instead of quitting, Akash and his co-founder Ashish Agrawal chose to pivot — moving ZOFF to e-commerce, even without knowing the basics of the channel.
That decision changed everything.
Today, ZOFF is a ₹100+ crore brand — built not by stubbornly sticking to a plan, but by knowing when to change direction.
For Akash, the lesson is simple: Starting is easy. Knowing when to pivot is the real skill.
Some ideas succeed. Some exist only to teach you how to think better the next time.
And that, too, is progress.
D2C INSIDER WEEKLY UPDATE — SUPER ANGELS
Super Angels isn’t a fund.
It’s builders backing builders.
An operator-led collective where experience, execution, and access matter as much as belief. No noise. No passive capital. Just people who’ve scaled consumer brands helping the next wave do it better.
For founders who want real support.
For operators who want real impact.
🔗 Explore / Pitch / Join:
👉 d2ci.co/super-angels-apply
Built by the ecosystem.
Built for the ecosystem. 🚀
This roundup is insanely comprehensive for tracking the D2C ecosystem in India tbh. The Wint Wealth detail about Vertex Ventures leading their Series B really shows how retail debt investment is becoming a serious space for venture capital. I've been following similar fintech expansion patterns and the shift from pure equity to structured debt platforms is pretty facinating. Super useful to have all these funding announcments and pivots in one digestible format like this.