Minimalist Expands Globally, Arjun Vaidya on how changing the packaging of Parachute oil made a big difference in India, and Quick commerce on demand during the Valentine’s week
In our thirty-fifth D2C Insider edition, explore Ranveer Singh and Johnny Sins Star in Bold Care Ad, Minimalist Expands Globally, Quick commerce on demand during the Valentine’s week and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s thirty-fifth. edition you'll see:
Ranveer Singh and Johnny Sins Star in Bold Care Ad, Internet in Disbelief
In a surprising turn of events that has left the internet in disbelief, Bollywood star Ranveer Singh and adult film actor Johnny Sins have teamed up for an advertisement for Bold Care, a sexual health products brand. The ad, which lampoons the exaggerated drama of saas-bahu serials, features Singh and Sins as brothers embroiled in a family-style conflict.
Minimalist Expands Globally, Bringing Clinically Tested Skincare to Singapore, Vietnam, and Australia
Minimalist, India's leading science-backed skincare brand, has announced its expansion into three new markets: Singapore, Vietnam, and Australia. This strategic move underscores the brand's commitment to offering its effective and transparent skincare solutions to a broader international audience.
Targeting millennials and Gen Z, Minimalist has identified a strong user base in these countries, actively seeking clinically tested, transparent, and effective skincare products.
This week, we're highlighting Akash Agrawal, Co-Founder at Zoff Foods. He shares an amazing story on LinkedIn about how changing the packaging of Parachute oil made a big difference in India.
What Happened:
The story is not just inspiring for business folks but for anyone who likes seeing how smart ideas can lead to big successes.
Valentine's Day has traditionally been a lucrative period for retailers across various sectors, including fashion, lifestyle, beauty, wellness, food, beverages, and gifting. However, this year marked a significant shift in consumer behavior, with quick commerce (Q-comm) platforms like Swiggy Instamart, Zepto, Blinkit, and IGP emerging as the go-to solutions for last-minute Valentine's Day preparations, setting new records in the process.
This shift towards quick commerce for non-essential items, from electronics to personal care, suggests a larger behavioral change among consumers who now expect and rely on the convenience of quick delivery. This trend poses a challenge for traditional e-commerce players, who may need to adapt to quicker and more efficient delivery models to stay competitive.
Don’t miss this opportunity to grab these amazing deals from Vishnu Delight, Feed Smart, and Qidhan. Hurry up and order now! 😊
Available job opportunities
Salty, a D2C fashion jewelry startup, has secured Rs 5 crore in funding led by All in Capital and Anicut Capital, with participation from Suashish Diamonds, JK Group, and other angel investors. Founded in 2022, Salty aims to target the younger generation with its stylish jewelry. The funds will be used for team expansion, product range enhancement, and digital presence improvement, including launching an app.
Supertails, a tech-enabled pet care startup, has successfully raised INR 125 crores in Series B funding. The round was led by RPSG Capital Ventures, with participation from existing investors including Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails aims to serve the growing needs of pet parents in India, where the pet population is approximately 35 million and increasing at a rate of 15% annually.
🛍️ Do men spend more time on e-shopping than women? What are major cities buying?
1. Elevate Super 30 is a learning platform to help young founders accelerate their DC brand journey and improve their brand success rate by learning from the failures & successes of marquee founders and operators.
12 weeks of hands-on actionable learning along with a peer network of similar-stage fellow founders, a growth acceleration reward program, mentorship from experts and access to raising funding from investors.
Sessions conducted of Elevate Super 30 this week: 🚀
Feb 17th - Rishubh Satiya, Co-founder at Plix, takes the stage for a deep dive into D2C Growth Hacking.
Feb 18th - Charu Kishnani, CMO at CarDekho Group, brings expertise on SEO for D2C Brands.
Apply for Elevate Super 30 Cohort 2 Waitlist on the link below!
2. D2C Insider CXO Meet in Hyderabad: Reflecting on an enriching evening at Draper Startup House, Hyderabad, on February 17, 2024! Attended the inaugural D2C Insider CXO Meet, an event brimming with energy and attended by over 65+ enthusiastic professionals.
3. D2C Insider Super Angels Fund: Introducing the Early Super Angels of D2C Insider Super Angels Fund – India's first operator-led consumer fund backed by top founders from the D2C space in India!
If you are a startup founder seeking relevant and strategic capital, fastrack your success with the D2C Insider Super Angels Fund!
If you are an angel investor looking for exclusive investment opportunities, the D2C Insider Super Angels Fund is for you!
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀