Limelight Diamonds, AllHome, The Indus Valley, Palmonas, Underneat, Phitku, Supply6, Age Care Labs, Alienkind, PlayBlue, The Func. Lab & More 🚀
India’s consumer ecosystem is scaling through large funding rounds, omnichannel expansion, profitability, and ambitious category-building. 🚀
National Disruptors :
1. Limelight Diamonds has raised ₹275 crore to strengthen manufacturing, accelerate retail expansion, and scale its lab-grown diamond business across India. Backed by 75+ stores across 45+ cities and ambitious plans to reach 200 stores by 2027, the premium D2C jewellery brand is accelerating its nationwide growth and category leadership.
2. AllHome has raised ₹200 crore in a Series B round led by Bessemer Venture Partners at a ₹2,000 crore valuation. Backed by ₹400+ crore ARR, EBITDA profitability, and ambitious omnichannel expansion plans, the home improvement startup is accelerating technology, experience centres, and brand growth across India’s rapidly expanding home solutions market.
3. The Indus Valley has raised $17 million led by Gaja Capital to expand its toxin-free cookware portfolio, strengthen omnichannel distribution, and accelerate brand growth. Backed by leading investors and rising demand for premium chemical-free kitchenware, the D2C brand is scaling rapidly across India’s growing premium home and kitchen market.
Business Boost:
1.Palmonas has crossed 75 retail stores and is targeting 100 stores in the coming months while building toward 200+ outlets and ₹750 crore in revenue. Backed by strong omnichannel growth, category innovation, and recent funding, the demi-fine jewellery brand is rapidly expanding across India’s premium lifestyle and retail market.
2. Underneat has crossed ₹200 crore ARR within its first year, serving 6.5 lakh+ customers and selling 9 lakh+ units. Backed by strong consumer trust and a 93% customer satisfaction score, the premium D2C shapewear brand is now accelerating its omnichannel journey with ambitious offline retail expansion across India.
3. Phitku has secured strategic backing from Ananta Capital to accelerate product innovation, strengthen branding, and expand internationally. Backed by 6 lakh+ customers, profitability within 14 months, and an ambitious ₹300 crore ARR target, the D2C personal care brand is rapidly scaling in India’s fast-growing premium wellness and personal care market.
4. Supply6 has raised ₹48 crore led by Unilever Ventures to accelerate product innovation, strengthen omnichannel distribution, and expand its nutrition portfolio. Backed by 2 lakh+ customers, 45% repeat purchases, and a ₹75 crore ARR, the D2C wellness brand is rapidly scaling across India’s growing preventive healthcare and nutrition market.
Founders funded:
1.Age Care Labs has raised $9 million (₹85 crore) to strengthen technology, expand elder care services, and accelerate nationwide growth. Through Emoha and Epoch Elder Care, the company now serves 60,000+ seniors across 120 cities, building one of India’s fastest-growing, technology-enabled elder care ecosystems through an asset-light expansion strategy.
2. Alienkind has raised $3.2 million in a pre-Series A round to accelerate expansion across India’s fast-growing QSR market. Backed by fresh functional beverages, innovative food offerings, and ambitious plans to reach 100 stores by FY28, the D2C food and beverage brand is building the next generation of wellness-led consumer experiences.
3. PlayBlue has raised $2.7 million in seed funding to launch flagship stores and a pan-India e-commerce platform. With 100+ sports brands, plans for 150+ stores, 10 million users, and ₹5,000 crore annual revenue, the omnichannel sports retail startup is building one of India’s most ambitious sports commerce platforms.
4. The Func. Lab has raised $1.5 million in seed funding to expand its clean-label nutrition portfolio, strengthen omnichannel distribution, and scale across quick commerce and offline retail. Backed by prominent investors and a science-first approach, the D2C wellness brand is building strong momentum in India’s rapidly growing functional nutrition market.
📌 D2C INSIDER UPDATE
CXO MEET NORTH × ELEVATE DEMO DAY 🚀
One room. Two powerful parts of the ecosystem.
On 25th July, CXO Meet North comes together with Elevate Cohort 6 Demo Day in Gurugram, bringing founders, investors, CXOs, and operators under one roof.
At the centre of it all are 18 emerging consumer brands from Elevate Cohort 6, taking the stage to pitch live, showcase what they’ve built, and meet the ecosystem that could shape what comes next.
Startup pitches. Sharp conversations. Curated networking. And a front-row seat to the brands that could become India’s next breakout consumer stories.
📅 25th July 2026 | 2 PM onwards
📍 Gurugram
🎟 Register here: https://d2ci.co/elevatedemoday
The next wave of consumer brands is getting ready to take the stage. 🚀