Indian D2C Market Soars, Snitch's 5000+ Daily Orders and D2C Insider turns 4 this week 🥳
In the seventeenth edition of D2C Insider, uncover record-breaking sales, favorite brands, and the rapid rise of the Indian D2C market. Plus, explore career opportunities, inspiring brand milestones,
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s seventeenth edition you'll see:
Amazon India Achieves Record-Breaking Sales in First 48 Hours of Great Indian Festival 2023
Amazon India's Great Indian Festival is one of the biggest shopping events in the country. This year's festival saw record-breaking sales in the first 48 hours, with over 9.5 crore customer visits and highest-ever orders, transactions, and sales from customers.
Nike, American Eagle, and Lululemon Among Favorite Brands for Teens
According to a recent survey by Piper Sandler, Nike, American Eagle, and Lululemon are among the favorite brands for teens in the United States. The average teen is expected to spend $2,275 on clothing and accessories in 2023, which is up from $2,160 in 2022.
Indian D2C market to reach GMV of USD 35 billion by 2027
The Indian direct-to-consumer (D2C) market is expected to grow at a CAGR of 40% to reach a gross merchandise value (GMV) of USD 30-35 billion by 2027, according to a report by Redseer Strategy Consultants. This is over three times the growth rate of the broader retail market and 1.6 times that of the e-commerce market for the same duration.
Indian Retail's Future and Trends Explored by Priyanka Goyal Salot
This week, we feature Priyanka Goyal Salot, the Co-Founder and CEO of The Sleep Company, a leading sleep solutions brand in India. She is a passionate entrepreneur and business leader with over 10 years of experience in the consumer goods industry.
Prior to co-founding The Sleep Company, Priyanka worked at Procter & Gamble (P&G) in a variety of roles, including Brand Manager, Marketing Manager, and Category Manager. She has a proven track record of success in turning around businesses and driving growth.
Priyanka is a graduate of the Indian Institute of Management Calcutta (IIM Calcutta), one of the top business schools in India. She is also a recipient of the Fortune 40 Under 40 award and the BW Disrupt 40 Under 40 award.
Priyanka is passionate about helping people get a good night's sleep. She believes that sleep is essential for overall health and well-being, and she is committed to providing her customers with the best possible sleep solutions.
Below is the summary from her post:
What are your thoughts on this?💯👇
Snitch's 5000+ Daily Orders Milestone
Snitch's products are designed for the modern man who wants to look his best without breaking the bank. The brand offers a wide range of products, including shirts, t-shirts, jeans, chinos, shorts, and jackets. Snitch also offers a variety of accessories, such as watches, sunglasses, and belts.
Snitch has quickly become one of the most popular men's fashion brands in India. The brand has a strong presence on social media, and its products are often worn by celebrities and influencers. Snitch is also available in over 100 stores across India.
Snitch has recently achieved a major milestone: hitting 5000+ orders in a day on its own app/website. This is a testament to the brand's growing popularity and its commitment to providing customers with high-quality, affordable products and a great customer experience.
In a LinkedIn post, Siddharth Dungarwal, shared his excitement about the achievement and praised his team for their hard work and dedication. He also attributed the brand's success to its focus on customer satisfaction and continuous innovation.
We wish you all the best in your future endeavors 👏. We are confident that Snitch will continue to grow and succeed, and we are excited to see what you accomplish next.
Available job opportunities
Bagzone Lifestyles, the parent company of fashion accessories brand Lavie, has raised $9 million in funding from First Bridge India Growth Fund. This is the company's first equity fundraise, and the funds will be used to expand its manufacturing capabilities, deepen its offline presence, and grow its brand's stature and recall.
🏏 JioMart ropes in Indian cricket icon Mahendra Singh Dhoni as its brand ambassador.
😢 Why Everything is Getting So Expensive ?
Cheers to our four years of providing valuable insights, news, and trends in the direct-to-consumer space. Here's to many more years of being a trusted source for D2C enthusiasts.
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀