Gubbachhi, Snitch, Ola Electric, BlueStone & More 🚀
India’s D2C ecosystem is charging ahead — from lightning-fast fashion delivery and EV expansion to bold new funding rounds and founders redefining industries.
National Disruptors:
1. Snitch Launches 60-Minute Fashion Delivery, Pioneering Quick Commerce for India’s D2C Apparel Industry
Snitch, a fast-growing fashion and lifestyle brand, is changing the direct-to-consumer (D2C) scene in India with its new 60-minute delivery service. This makes them one of the first apparel brands in India to offer instant delivery, raising the bar for speed and customer satisfaction.
This is a big step for the Indian fashion world, with D2C trends in 2025 focusing on instant results and easy shopping. Snitch’s product is aimed at Gen Z and millennial shoppers, meeting the need for fashion that fits the moment. Whether it’s a sudden event, a party, or holiday shopping, Snitch wants to be the brand people turn to when they want style delivered quickly.
Siddharth Dungarwal, CEO and Founder of Snitch, says that today’s shoppers want clothes that match the occasion. Their 60-minute delivery makes on-demand fashion a reality, putting speed and ease at the center of every wardrobe choice.
2. Ola Electric Mobility Limited Board Approves Up to ₹1,500 Crore Fundraise Amid D2C EV Push
Ola Electric has board approval to get up to ₹1,500 crore through equity shares and convertible securities.This fundraising aligns with the company’s D2C expansion plans and shows the changes in India’s D2C market. The money will support Ola Electric’s finances as it grows its presence in the electric-two-wheeler D2C market. At a meeting on October 25, 2025, the board approved the plan and is considering options such as a rights issue, qualified institutional placement (QIP), private placement, or other methods
This action happens a little over a year after Ola Electric’s August 2024 listing and follows both growth hopes and challenges in India’s D2C business. Ola Electric’s position as a D2C brand in India is worth noting. Its business model includes electric scooters, charging stations, and direct consumer contact. Though, it has faced competition from companies like Ather Energy and TVS Motor Company. In Q1 FY26, revenue dropped by about 50% year-over-year to ₹828 crore, and net loss increased by 23% to ₹428 crore. This proposed raise is a way to strengthen its size and R&D, supporting the brand’s D2C growth plan
Business Boost
1. Neulife Secures $1 Million Seed Funding to Power Global Expansion and Scale Its D2C Performance Nutrition Portfolio
Neulife, a performance nutrition brand in Mumbai, just got a $1 million seed funding boost. Subhkam Ventures and Singularity Ventures co-led the round, with Sunicon Ventures, Cosma Ventures, and some high-net-worth individuals also participating. This is the first outside investment for Neulife since it started. It shows that investors are confident in the growing D2C wellness and nutrition market in India
Samit Gupta started Neulife in 2014. It’s known for its research-driven approach, mixing science with products made for consumers’ performance needs. Neulife began as a nutrition retail and formulation company. In 2022, it moved into the direct-to-consumer space in India, becoming a D2C startup. With the new funding, the company plans to develop more products, do more clinical trials, and strengthen its R&D, with an eye toward expanding globally.
2. Snabbit Raises $30 Million in Series C Funding Led by Bertelsmann — Doubles Valuation to $172 Million
Snabbit, a home services startup based in Bengaluru, just got $30 million in Series C funding led by Bertelsmann. Lightspeed Venture Partners, Elevation Capital, and Nexus Venture Partners also put more money in, showing they still believe in Snabbit’s growth in India’s D2C market
This is Snabbit’s third funding in under a year. They raised $19 million in May 2025 for Series B and $23 million post-Series A in January 2025. Their valuation jumped from $23 million to $172 million within the year.Aayush Agarwal founded Snabbit in 2024
Founders Funded :
1.Gubbachhi Secures Pre-Seed Investment from D2C Insider Super Angels to Build India’s First Cultural Lifestyle Brand for Kids
Gubbachhi, an Indian kids’ lifestyle brand, just got pre-seed backing from D2C Insider Super Angels. This isn’t just another funding story; it’s about a brand rethinking how kids relate to Indian culture using play and stories
Gubbachhi stands out because it’s about more than just items. It’s making a statement. From toys that show off Indian festivals to eco-friendly creations, Gubbachhi honors tradition while staying current. Their items include toys, books, clothes, and home decor; they mix being friendly to the earth with great designs and meaningful themes.
The founders, Abhijith and Pallavi Shetty want Gubbachhi to be a major cultural brand for kids. They want to build an ecosystem that celebrates Indian stories with a global design sense.
2. Banana Club Raises ₹12.25 Crore at ₹245 Crore Valuation to Expand Its Premium D2C Fashion Footprint in India
Banana Club, a top men’s clothing brand, just got ₹12.25 crore in a recent funding round, valuing the company at ₹245 crore. This is a big step for the growing D2C fashion and lifestyle market in India
Based in Bengaluru, Banana Club plans to use the money to grow its retail presence. This includes opening a flagship store in HSR Layout, Bengaluru, as part of its expansion plans for 2025.
Founded in 2011 by Neel Bafna, Banana Club has made a name for itself as a leading D2C fashion brand. It mixes Western high-street style with global runway trends, creating clothes that are comfy, affordable, and feel luxurious. The brand uses a direct-to-consumer strategy, with online retail and exclusive stores, to give customers a smooth shopping experience.
3. Happi Planet Raises $2 Million to Scale Sustainable Home Care Brand in India’s Growing D2C Ecosystem
Happi Planet, a home care startup in Mumbai, got a $2 million investment (₹18 crore) led by Fireside Ventures and Prath Ventures. This shows investors are getting more interested in direct-to-consumer (D2C) brands that use sustainable and creative methods
Since 2021, Happi Planet has been selling home care and hygiene products. This market is growing as more consumers want eco-friendly items. The brand makes and sells items like laundry liquids, dishwashing liquids, floor cleaners, and surface cleaners through its own online channels, online stores, and some retail locations. This mixed approach is aimed at urban and eco-conscious customers.
Gaurav Singh Kushwaha, Founder & CEO of BlueStone
“Our jewellery shouldn’t live in a locker. It should live with you.”
From IIT Delhi to building one of India’s most valuable jewellery brands — Gaurav Singh Kushwaha’s journey is a masterclass in resilience, innovation, and timing.
After graduating in Computer Science from IIT Delhi, Gaurav began a well-paying career as a Senior Software Engineer at Amazon in the US and India. But his entrepreneurial instinct pulled him toward something bigger.
His first venture, Chapak — a movie portal — didn’t scale due to low smartphone penetration and weak monetization in 2010. But failure became his biggest teacher. That’s when he spotted a massive opportunity — India’s $55B jewellery market was still offline
In 2011, Gaurav and his co-founder Vidya launched BlueStone, an online-first fine jewellery brand built on trust, transparency, and design. From offering detailed hallmark certifications to pioneering the Try at Home feature, BlueStone redefined how Indians bought jewellery.
With its made-to-order, inventory-light model, BlueStone scaled rapidly — raising over ₹60 Cr from Accel and Kalaari, then ₹200 Cr from Accel and Iron Pillar, and later ₹550 Cr led by InfoEdge. But Gaurav didn’t stop at digital dominance — he took BlueStone offline, opening physical stores across India and creating an omnichannel powerhouse.
On 19th August 2025, BlueStone made history — launching a ₹1,540 Cr IPO and becoming India’s first major online jewellery brand to go public. Today, it operates 275 stores across 117 cities, with revenue of ₹1,770 Cr and a valuation of ₹11,227 Cr.
Gaurav’s journey proves that when technology meets craftsmanship, it can turn even the oldest traditions into billion-dollar brands.
D2C Insider Updates
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Wow, the part about Snitch's 60-minute delivery really stood out to me! That's some serious supply chain optimizaton for D2C. How do you think this quick commerce trend will spread, especially with AI improving logistis? Your insights into these market shifts are always brilliant!