GenZ Insights, Cosmetics Boom, Ayurveda Leap and more!
GenZ Insights, Cosmetics Boom, Ayurveda Leap and more!
In our twenty-ninth D2C Insider edition, explore CRED Pay's new merchant solutions, the financial strides of Sugar Cosmetics and Kapiva, and Arjun Vaidya's insights on GenZ trends.
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s twenty-ninth edition you'll see:
Sugar Cosmetics FY23 revenue jumps 89% to Rs 420 crore, net loss stays flat
Sugar Cosmetics, saw its revenue from operations surge 89% YOY to Rs 420 crore in FY23, while its net loss stayed flat at Rs 76 crore. The company, which started as an online-first D2C brand and later expanded into offline channels, increased its spending for purchases of stock-in-trade and advertising, resulting in a 68% rise in its total expenses to Rs 505 crore. However, the company also improved its EBITDA margins from -31.4% to -16.5% and said it was on track to hit profitability by the end of FY24
Introducing CRED Pay: Seamless Payment Solutions for Shopify and GoKwik Merchants
CRED recently announced an extension of CRED’s payment options (UPI, credit cards, cashback & Pay Later) to merchants on Shopify & GoKwik. Merchants can engage the top 1% members on their website and access curated rewards, while users can use their trusted and preferred payment options for a seamless shopping experience on these platforms.
CRED pay is a simple plug & play solution for merchants to enable and is available to all D2C insider members now at an exclusive zero fee (no conditions for first 30 days).
CRED pay is already live on major D2C merchants such as Snitch, GIVA, XYXX, The Man Company, Chumbak to name a few. Read more here
D2C ayurveda brand Kapiva’s revenue doubles to Rs 114 crore in FY23
Kapiva is a homegrown direct-to-consumer Ayurvedic nutrition brand that reported Rs 114-crore revenue from operations for FY23, nearly double from Rs 59 crore in FY22. However, the company also saw its net loss widen to Rs 64 crore in FY23 from Rs 48 crore in the previous year.
This week, we feature Arjun Vaidya, who dives into the evolving landscape of GenZ consumer trends, sharing valuable insights from his direct conversations with this dynamic demographic.
Exploring Gen Z's Unique Preferences:
GenZ stands out with distinct priorities that shape their consumption habits: a focus on health, career fulfillment, and frequent travel. They demand sustainability, comfort, and individuality in their choices.
Key Findings:
Implications for Entrepreneurs:
For founders, understanding and aligning with these Gen Z traits is critical. Ignoring them risks obsolescence, while adapting promises growth and relevance.
What are your thoughts on this?💯👇
Founded four years ago, The Whole Truth Foods is dedicated to building and maintaining consumer trust. In reflecting on their journey, they emphasize four key pillars that have helped them cultivate trust:
Every year, The Whole Truth Foods renews its commitment to these principles, striving to strengthen and expand its network of trust with consumers.
In addition to their annual reflection, the company celebrates the new year with a potluck, symbolizing their community spirit and commitment to authenticity.
We extend our best wishes to The Whole Truth Foods as they continue to embody these principles and forge a path of trust and integrity in the years to come.
Don’t miss this opportunity to grab these amazing deals from Greenseed Organics, Coral and Sky, and The Indian Ethnic Co. Hurry up and order now! 😊
Available job opportunities
HyugaLife is a health and wellness platform that offers a range of products across 10 categories, sourced directly from 400+ brands. The company raised $1 million in funding from existing and new investors, including Stride Ventures and Getvantage, to strengthen its product and technological infrastructure. The company also improved its EBITDA margins from -31.4% to -16.5% and said it was on track to hit profitability by the end of FY24. HyugaLife competes with other players in the Indian ayurvedic products market, which is expected to grow at a CAGR of 15.32 per cent between 2021 and 2026.
🚚 Same Day Delivery: The Best Way To Grow Your Online Store in 2023
D2C Insider Summit: Mumbai Edition
Join us for an enriching experience tailored for the D2C community. This isn't just about networking; it's about forging growth-oriented relationships.
Event Highlights:
Date & Time: January 20, 2024 | 9 AM - 10 PM
Venue: Holiday Inn, Mumbai International Airport
Key Partner: RapidCanvas
Why Attend?
Gain invaluable insights to propel your D2C brand.
Connect with industry leaders and peers.
Access to exclusive content and strategies.
Registration Details:
Secure Your Spot: Be part of this unparalleled experience.
Link: Register Here
Special Opportunity:
Feature Your Products in our coveted Goodie Bags, cherished by all attendees.
Participation Link: Showcase Here
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀