Gaurav Khatri’s secret to customer satisfaction and Amazon’s AI tool
In the thirteenth edition, discover Razorpay’s D2C boost, Amazon’s new AI tool, Gaurav Khatri’s recipe for customer satisfaction, Cirkla’s funding and much more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s thirteenth edition you'll see:
🏃 First Cheque’s Exit
🚀 Razorpay’s boost to D2C
🛍️ AI on AMAZON??
🍴 The recipe for customer satisfaction
🍵 50% OFF on home-cooked meals for community members??
🤖A new AI content marketing strategy
🎪 D2C Global Selling Summit
Razorpay’s D2C suite boosts revenue for businesses
Razorpay’s D2C suite boosts revenue for businesses Razorpay, a fintech company, has launched a new suite of products for direct-to-consumer (D2C) businesses. The suite includes tools for creating online stores, managing subscriptions, automating marketing campaigns, and optimizing conversions. Razorpay claims that its D2C suite can help businesses increase their revenue by up to 50%.
First Cheque exits Giva with a 75x return
First Cheque exits Giva with 75x return First Cheque, an early-stage investment platform, has partially exited its investment in Giva, a D2C jewellery brand. The exit was done through a secondary sale to another investor, giving First Cheque a 75x return on its initial investment. Giva was founded in 2019 and sells affordable and minimalist jewellery online.
Amazon’s New AI tools for sellers
Amazon’s AI tools help sellers write product descriptions Amazon has introduced two new generative AI tools that help sellers write better product descriptions and titles. The tools use natural language processing and deep learning to generate text based on keywords or images provided by the sellers. The tools aim to improve the quality and relevance of product listings on Amazon.
Noise Co-Founder on How Customer Feedback Drives Growth
This week we spotlight Gaurav Khatri, CEO of Noise, a leading Indian D2C brand specializing in smartwatches and hearables. Khatri's commitment to the fusion of technology and design has produced remarkable results. Check out his recent LinkedIn post for insights into how Noise harnesses customer feedback for growth and innovation.
Some key points:
👂 Listening to customers drives rapid improvements.
💰 Offering value for money makes premium tech accessible.
👍 Dedicated customer support elevates the experience.
🚀 Innovation and collaborations expand product offerings.
📈 Impressive growth solidifies Noise's market presence.
Explore Khatri's take on customer feedback: instant, honest, and transparent.
See the full post here, for Khatri's insights on how customer feedback serves as a mirror in business: instant, honest, and transparent.
What are your thoughts on customer feedback? 📊🗣️
The Whole Truth Food’s Content Marketing Strategies
This week, we showcase The Whole Truth, a D2C brand founded in 2019 by Shashank Mehta, an IIT Bombay alumnus and former Flipkart product manager. They're on a mission to provide consumers with transparent, chemical-free food products.
With 1.5 lakh loyal customers and a 10x revenue growth in the past year, The Whole Truth is a fast-rising D2C player. They recently secured INR 25 crore in pre-Series A funding led by Sequoia Capital.
Their success recipe includes quality products, top-notch customer service, flexible pricing (INR 50 to INR 600), and a robust content marketing strategy.
Recently, The Whole Truth unveiled 'TruthGPT' (Truth Guaranteed Per Transaction), an engaging initiative encouraging customers to share honest feedback on social media with #TruthGPT. It fosters product experiences and brand advocacy. Powered by TruthGPT, an AI chatbot, customers receive food and nutrition guidance. The chatbot draws from the brand's verified content, including newsletters, academies, blogs, and podcasts.
Participants are rewarded based on the quality and depth of their feedback. Prizes include cashback (up to INR 5000), vouchers from brands like Cult.fit and Zomato, coupons for discounts on The Whole Truth products, and free products.
This campaign is open to all customers who've purchased from The Whole Truth in the past 30 days and runs until September 30, 2023.
For full campaign details and how you can participate, read more here.
We applaud The Whole Truth for this engaging content marketing strategy and look forward to seeing more exciting products from them in the future!! 👏
Special offers for you
World of Mart: World of Mart is your one-stop shop for all your needs. They offer a wide range of products on their website that can’t be missed. Use the code FRIENDSOFBRANDS to get a flat ₹500 off on your order.
Aaj Pakao: Aaj Pakao brings you the joy of home-cooked meals with their ready-to-cook meal kits. With a mission to make healthy and delicious meals accessible to everyone, while ensuring that it takes only a few minutes to prep. They offer a variety of dishes that are easy to cook and delicious to eat. Use the code FRIENDSOFBRANDS to get a whopping 50% off on your order.
Bow & Square: Bow & Square offers premium quality clothing made from sustainable materials. Their collection is not just stylish but also comfortable and durable. Use the code FRIENDSOFBRANDS to get a flat 30% off on your order.
Available job opportunities
🍎 iPhone 15 event: all the news on Apple’s new phones
🤯 Apple iPhone 15 Series First Look ! *Big Upgrade*
The Importance and Impact of an App for a D2C Brand
As D2C brands thrive in the competitive e-commerce landscape, standing out and connecting with customers is vital. Many opt to launch mobile apps for a more personalized, convenient, and engaging shopping experience.
But why should D2C brands think app-first? What are the benefits and challenges of having an app for a D2C brand? And what are some of the best practices and tips from industry experts and successful D2C app owners?
D2C Insider Global Selling Summit
Are you a D2C brand looking to scale your business globally? Do you want to learn from the best in the industry on how to overcome the challenges and seize the opportunities of cross-border e-commerce?
📅 Mark your calendars for 22nd September and don’t miss the D2C Insider Global Selling Summit!
💯 This is a one-of-a-kind event that will bring together some of the most successful and inspiring D2C founders, experts, and investors from India and abroad.
📓 You will get to hear their stories, insights, and tips on how to build and grow a global D2C brand.
Some of the speakers you will get to meet are:
So what are you waiting for?
Register now for the D2C Insider Global Selling Summit and get ready to take your D2C brand to the next level. Hurry, limited seats available!