Finnable, Luminéve, SuperYou, HealthKart, Divine Hindu & More 🚀
India’s D2C ecosystem is on a tear — from fintech giants raising mega rounds and beauty founders redefining premium categories, to snacking brands hitting ₹100 crore in a year and devotion-led startup
National Disruptors :
Finnable Raises ₹500 Crore Led by Z47 and TVS Capital — Fintech Eyes Expansion, Profitability, and Product Innovation in FY26
Finnable, an Indian digital lending platform, has secured ₹500 crore (about $60 million) in a new funding round. Z47 and TVS Capital led the round, with Ranjan Pai’s MEMG Family Office also participating. This brings Finnable’s total funding to ₹540 crore, showing strong investor interest in India’s growing direct-to-consumer financial services market.
Tushar Aggarwal and Amit Arora started Finnable in 2015. The business provides personal and property loans to salaried people through partnerships with banks and NBFCs. Their system uses AI to make getting credit quick and easy, which helps in financial inclusion.
Finnable will use the new funds to improve its tech, expand its products, and grow its network in Tier-1 and Tier-2 cities. They also plan to introduce new digital lending products for millennials and mid-income workers, who are driving the growth in D2C fintech in India.
Ghazal Alagh Unveils Luminéve — India’s First Night-Time Only Skincare Brand; A New Chapter For Premium D2C Beauty In India
Ghazal Alagh, a major player in India’s Direct-to-Consumer space, has launched a new brand called Luminéve. It’s a skincare line for nighttime use, based on the idea of skin sleep, and designed to boost skin’s repair process while you rest. Luminéve is launching with NykaaLand, Nykaa’s luxury platform, which will give it a strong start both online and in stores.
In a market where D2C brands are going premium, Luminéve stands out as one of the most interesting new brands in India for 2025.
Instead of focusing on daytime routines like most beauty brands in India, Luminéve sells beauty as a way to relax and restore your emotions, with calming nighttime rituals that help you unwind, instead of rushed self-care.
SuperYou Crosses ₹100 Crore in One Year: Ranveer Singh’s D2C Wafer Brand Becomes a ₹100 Crore Success Story with Just Four Products
Backed by Ranveer Singh, SuperYou, a protein-snacking brand, has made over ₹100 crore in revenue in its first year with just four products. This shows how quickly celebrity-backed brands are growing in India by mixing pop-culture with health.
SuperYou started in November 2024, bringing fun, tasty, high-protein wafers to the Indian snacking market, making healthy snacking interesting for consumers. Soon, it became a popular topic in health and fitness, and its direct-to-consumer revenue grew fast on platforms like Zepto, Blinkit, Amazon, and Flipkart.
According to the company, SuperYou’s success comes from focusing on its products and telling its brand story in an honest way. Ranveer Singh said that they are making snacking guilt-free and want to make protein-rich food enjoyable for everyone. Co-founder Nikunj Biyani said that Singh is very involved in making the products.
Business Boost :
Bombay Shaving Company Raises ₹136 Crore Ahead of IPO — Strengthens Omnichannel Play and Profitability in India’s D2C Grooming Marke
Bombay Shaving Company, a top men’s grooming and personal care brand in India, has secured ₹136 crore ($15.3 million) in a new funding round as it gears up for its IPO. Sixth Sense Ventures led the round, which included both primary and secondary investments. Shantanu Deshpande, founder and CEO, along with Patni Family Office, GII, HNIs, and former Indian cricketer Rahul Dravid, who was already an investor, also participated. According to TheKredible, a startup intelligence platform, this brings the company’s total funding to $51.5 million.
The fresh funds will support the company’s plans to grow its omnichannel presence, expand retail distribution, and strengthen its brand. This also indicates Bombay Shaving Company’s final steps toward becoming a publicly listed company and achieving sustainable growth in the Indian D2C market.
Founded in 2015 by Shantanu Deshpande, Bombay Shaving Company started as a men’s grooming startup with a single product and has expanded into a diverse direct-to-consumer (D2C) brand. It now offers a complete range of products for shaving, beard care, skincare, haircare, and women’s hair removal through its sub-brand Bombae. Known for its creative packaging and product development, the brand aims to offer premium personal care to Indian consumers—a trend among the fastest-growing D2C brands in India today.
HealthKart Revenue Nears ₹1,400 Crore in FY25 as Profit Triples
HealthKart, a nutrition and wellness platform in Gurugram, had a strong year in India’s direct-to-consumer market. In FY25, their operating income went up to ₹1,313 crore, bringing their total income close to ₹1,400 crore, and their earnings jumped threefold to ₹120 crore.
This big jump in earnings comes after HealthKart got back in the profit zone in FY24. It shows the brand is moving toward steady, profitable growth in India’s quickly growing D2C wellness area.
According to their financial reports, HealthKart’s operating income went up by 29%. This was because of high demand for their nutrition brands like MuscleBlaze, The Protein Zone, TrueBasics, HKVitals, bGreen, Nouriza, and Gritzo. Sales made up 97% of the income, growing to ₹1,277 crore, while services brought in ₹36 crore. Their non-operating income also went up to ₹55 crore in FY25.
Praan Health Raises ₹8.5 Cr Seed Round Led by Rainmatter Investments to Redefine Chronic Care for India’s Ageing Population
Praan Health, a Bengaluru startup focused on lifestyle and chronic care for parents over 50, just got ₹8.5 crore in seed funding. Rainmatter Investments led the round, with WEH Ventures and angel investors like Alakh Pandey and Prateek Maheshwari from PhysicsWallah, plus Arjun Vaidya (ex-Dr. Vaidya’s) also participating.
Praan plans to use the funds to improve its tech, grow its clinical and coaching teams, and broaden its care network all over India. This investment shows confidence in India’s growing focus on preventive and lifestyle healthcare, which many families and wellness consumers are quickly embracing.
Founded in 2024 by Navneeth Ramprasad, Praan Health combines doctors, nutrition, and exercise to help parents live longer and healthier lives. Their method focuses on lifestyle changes, not just medication, making them a unique health and wellness startup.
Founders Funded :
Premium Haircare Startup &Done Raises ₹6.5 Crore Led by All In Capital to Redefine Indian Haircare
Haircare startup &Done just announced a ₹6.5 crore pre-seed funding round, led by All In Capital, with participation from M.G. Investments and angel investors. This investment will go towards growing the team, creating new products, and expanding the direct-to-consumer (D2C) business in India and abroad.
Founded in 2025 by Saumya Yadav (IIT Delhi, Stanford GSB, ex-founder of Udayy) and Atit Jain (BITS Pilani, ex-Elevation Capital, co-founder of Pluss and Bulbul), &Done is aiming to become a go-to professional haircare brand for Indian hair types and weather. They want to fill the gap in the country’s $3.8 billion haircare market, which is expected to hit $6 billion by 2030, thanks to the increasing demand for premium products and the growth of D2C.
Since launching, &Done has partnered with over 1,500 stylists in 300+ top salons in Tier 1 cities. They’re combining a salon distribution style with a direct-to-consumer product line featuring professional-level shampoos and conditioners for at-home use. This mix puts &Done in a good position.
Haus & Kinder Raises $3.3 Million Led by Sauce VC as Demand for Modern Home & Baby D2C Brands Surges Across India
Haus & Kinder, a fast-growing Indian D2C home and lifestyle brand, has secured $3.3 million (₹30 crore) in a new funding round. Sauce VC led the round, with participation from angel investors like Yogesh Kabra (XYXX founder), Sangeet Agrawal, Navin Parwal, and the Chona Family.
This funding pushes Haus & Kinder’s total funding past $7 million, which includes a previous $3.96 million investment from Dev Patel and others. The fresh capital will support their expansion into quick commerce, a rising channel for D2C brands in India, especially for home goods, baby items, and lifestyle products where fast delivery is key.
Saket Dhankar and Kanupriya Anand founded Haus & Kinder in 2018. The brand specializes in modern home decor and baby products for millennial households. Their product line includes home textiles like bedsheets, curtains, cushions, blankets, and cotton bedding, along with baby items like swaddles, blankets, feeding pillows, and nesting bags. Their signature ringspun cotton collection caters to the increasing demand for high-quality, durable D2C brands with global designs in India.
The Kenko Life Raises Seed Funding Led by Rainmatter to Scale Nutrition-Led Meal Subscriptions Across India
Kenko Life, a new direct-to-consumer food and wellness startup in India, secured seed funding led by Rainmatter, with Kaleyra Co-founder Aniketh Jain also participating. This investment shows a shift in D2C funding toward companies focused on actual consumer results.
Kenko, founded in Bengaluru and centered around subscription-based healthy meals, will invest the funds to improve its operations in Bengaluru, expand to Hyderabad, and focus on tech, personalization, and new products. This has already drawn attention in D2C news circles in India, as food, nutrition, convenience, and lifestyle become one category where customer loyalty is earned with each meal.
Founded in 2023 by Neeraj Kumar and Vivek Chandran, Kenko is a good example of a D2C business in India, balancing convenient lifestyle choices with proper nutrition. The brand has four cafés, serves over 800 subscribers, and delivers over 21,000 meals a month. With a 300% year-over-year increase in revenue at this early stage, Kenko shows that food and beverage D2C brands built on habit and science can do better than personal care D2C brands that focus on advertising first.
“After failing in 5 businesses, I wasn’t looking to sell a product anymore — I wanted to build something that made people feel connected.”
Before Divine Hindu became one of India’s fastest-growing devotion-led lifestyle brands, Aniruddha spent nearly a decade doing what most founders are scared of — failing publicly, consistently, and relentlessly.
From selling 20,000 notebooks in college, to building a school-uniform marketplace crushed by logistics, to running an e-commerce brand for 6 years that couldn’t scale post-COVID, and experimenting with small ideas like importing products and selling women’s accessories — nothing felt like the purpose he was meant to build for.
In 2021, he launched Moon Lamp.
Within 8 months, it hit ₹1 Cr in revenue.
A dream outcome for most founders — but not for him.
Because while the business worked, his heart didn’t.
He was selling. Not creating impact.
Then came 2023 — Divine Hindu.
This time, Aniruddha wasn’t building a brand.
He was building a feeling.
A community where faith and modern living could coexist.
A space where people could feel connected, grounded, and seen.
And that changed everything.
Today, Divine Hindu has:
✨ 8,00,000+ happy customers
✨ A team of 80+ people
✨ Its own warehouse
✨ And a big announcement coming soon
But what looks like “overnight success” is actually 10 years of wrong bets, broken models, stubborn belief, and clarity earned one failure at a time.
Aniruddha’s journey is proof that failure isn’t the opposite of success — it’s the process that shapes it.
And the founders who are willing to try, fall, learn, repeat — are the ones who eventually build what feels meant for them.
🚀 D2C Insider Weekly Update | Super Angels — Investors Who Go Beyond Capital
In India’s fast-growing D2C ecosystem, the right investor can reshape a brand’s journey — and that’s exactly what Super Angels continues to do within the D2C Insider community.
Super Angels connects founders with investors who bring more than funding: real conviction, mentorship, and hands-on guidance. Over time, this platform has enabled meaningful partnerships built on trust and strategic support.
It’s not about transactions — it’s about collaboration, shared belief, and long-term scale. Whether it’s early founders or fast-scaling brands, Super Angels is where capital meets creativity.
💡 Backed by India’s largest D2C community
💬 Where investors find conviction & founders find partners
For Investors:
👉 d2ci.co/super-angels-apply
For Founders Raising Capital:
🚀 d2ci.co/angels-deal-rfi
