D2C Weekly Buzz: Mia’s 1 Mn Move, Skippi’s ₹300 Cr Dream, RENÉE’s $30 Mn Glow-Up & More
In this 101st edition of Pulse Weekly, India's D2C scene hits a new high—jewelry, popsicles, fashion, fintech, and beauty all making bold moves.
National Disruptors
1. Mia by Tanishq Scales Up D2C Growth: 75 New Stores and 1 Mn Customers in Sight
Mia by Tanishq, a popular Indian jewelry brand, is moving quickly to get a strong foot hold in the D2C world in India. They have big plans to grow and really care about what customers experience. Mia is looking to become one of the fastest growing fashion and lifestyle brands in the country.
Started to give modern Indian women everyday jewelry, Mia has turned into a main player in the Indian D2C scene. The brand now wants to open 75 new stores this year and get 1 million customers by FY28—which is way more than the half a million they expect this year
2. Libas Aims ₹1,000 Crore Revenue and SME IPO in 2–3 Years to Fuel D2C Growth
Noida-based ethnic wear brand Libas is preparing for its next growth leap, aiming to achieve ₹1,000 crore in revenue by FY26 and considering a SME IPO within the next 2–3 years. The announcement follows a recent ₹150 crore fundraise from IAF Series 5, a fund managed by ICICI Venture, marking its first institutional capital infusion.
Founded in the 1980s and digitally reinvented in 2014, Libas has emerged as one of India’s fastest-growing D2C fashion brands, serving customers via its website, app, and major marketplaces like Myntra and Flipkart. Currently, over 80% of the brand’s revenue comes through online sales, while offline contributes about 10–15%. With the new capital, the brand is now eyeing a balanced omnichannel model by ramping up its offline presence across the country.
Business Boost
1. Skippi Aims for ₹300 Cr Turnover, Plots SME IPO to Power D2C Expansion
India’s first ice-pop brand, Skippi, is setting its sights high with plans to hit a ₹300 crore turnover in the next three years. The Hyderabad-based startup is also preparing for an SME IPO, aiming to fuel its next phase of growth across domestic and international markets.
The D2C brand shot to fame after its appearance on Shark Tank India, where it gained all five investors’ backing. Since then, Skippi has scaled rapidly, currently present in over 20,000 retail outlets across 300+ cities. It also sells directly through its own website and leading marketplaces like Amazon, Swiggy Instamart, and Zepto, strengthening its D2C play
2. Bonkers Corner Goes Global: Indian D2C Fashion Brand Debuts in UAE via E-Commerce
Bonkers Corner, an Indian streetwear brand, is going global, starting with e-commerce in the UAE. This shows how fast the brand is growing in India's direct-to-consumer scene and also points to how other new Indian fashion and lifestyle brands are aiming for the world market.
Shubham Gupta started Bonkers Corner, which has a big fan base because of its creator-focused approach. They sell comfy, attention-grabbing clothes that match what Gen Z and millennials like. With 15 stores in India and mainly online sales, they're using their direct-to-consumer setup to get into the UAE's online fashion market, which is expected to be worth $6.5 billion by 2027.
Founders Funded
1. RENÉE Cosmetics Raises $30 Mn in Series C to Scale Its D2C Beauty Playbook at $200 Mn Valuation
RENÉE Cosmetics, an up-and-coming Indian brand that sells directly to customers, just got a $30 million Series C funding boost. Playbook led the round, with some help from Midas.
This new cash puts the company's value at $200 million, which is about 1.4 times more than what it was in June 2024. D2C brands in India are getting bigger fast by selling everywhere, thinking up cool new products, and working with influencers.
Founded by Aashka Goradia Goble, Ashutosh Valani, and Priyank Shah,
RENÉE Cosmetics, with its 200+ products, is already a major player among brands with venture capital backing Brands. They sell all sorts of beauty and skincare stuff like eye makeup, lipsticks, serums, and – all priced reasonably and made to keep up with the latest trends.
2. Nuuk Raises $2 Mn in Follow-On Round to Scale Its D2C Appliance Brand in India
Nuuk, a D2C home appliance brand that's growing fast in India, just got over $2 million (about ₹19 crore) in another funding round. Vertex Ventures SEA and Good Capital led the round. This comes right after Nuuk got $5 million in Series A funding in March 2025, bringing their total funding to over $10 million (around ₹90 crore).
Gazal Kalra and Shalabh Gupta started Nuuk. It's one of those new Indian D2C brands making appliances with great design that work well and are made for today's Indian homes. Nuuk really focuses on how its products are designed and made in India. Its products stand out because most of what you see are older brands or stuff that's imported. The brand does everything itself—from coming up with product ideas to managing the supply chain and selling mostly online. This helps it stand out in India's growing D2C scene.
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Raj Shamani
Building Shared Dreams, Not Just Views
When Raj Shamani began, the world said: “Play the algorithm. Chase trends.” But he chose a different path—chasing values, educating people, and building with meaning.
From zero to 100K, from 1 million to 10 million followers, the pressure was always to sensationalize. Instead, Raj chose to create sense, not noise. To dream big, not dramatize.
His journey wasn’t just about growth—it was about staying true to purpose. And that’s what made the Figuring Out podcast a movement, not just media.
Now, in partnership with ASUS, Raj continues to fuel ambition—not with shortcuts, but with shared vision and tools that empower every creator, builder, and dreamer.
D2C Insider Update: KOLKATA, You’re Up!
The D2C wave is coming to the East — and it’s BIG.
Get ready for a high-voltage evening where India’s top consumer brand builders, investors, and enablers come together to connect, collaborate & create magic.
📍 Kolkata | 16th August | 4–8 PM
🎟️ Invite-only | Limited seats
This isn’t just a meet-up. It’s where real conversations happen, bold ideas spark, and new partnerships are born.
What’s in store?
– Power-packed panels
– Game-changing insights
– High-intent networking with 50+ founders, 30+ brands & 10+ investors
Special Invitees Include:
Shitanshu Jhunjhunwala – Turtle
Shivani Agarwal – Uptownie
Stuti Kothari – WishCare
Udayan Dubna – Chase Lassi (Miss Chase)
Suyash Saraf – Dot & Key
Swati Singhania – The Prime CFO
Sunil Chandra Saha – Blue Tea India
Aishwarya Biswas – Auli Lifestyle
and many more seasoned brand builders and investors from the community.
If you're building something in D2C — you belong in that room.
Secure your spot now - d2ci.co/cxo-meet-register
