D2C Weekly Buzz | Edition 114
India’s D2C scene is booming — from legacy brands turning profitable to new-age founders reshaping fashion, wellness, and spirituality.
National disruptors:
Aditya Birla Lifestyle Swings to Profit in Q2 FY26, Strengthens Fashion & D2C Leadership in India
Aditya Birla Lifestyle Brands has turned things around in the Indian fashion scene. They reported a consolidated net profit of ₹23.44 Cr in Q2 FY26, a big jump from last year’s ₹58.77 Cr loss in the same quarter.
This profit jump shows the business is doing well after its split from Madura Fashion & Lifestyle. The company is focusing on its omnichannel and D2C strategies in the growing premium and mass-premium clothing market.
Revenue went up 3.71% year-over-year to ₹2,037.90 Cr, thanks to better margins and cost control. Even though revenue growth looks small, the profit swing shows they’re running things well and demand has picked up in key fashion areas, even with competition. Total expenses were ₹2,027.95 Cr, up almost 3%, while total income rose to ₹2,059.02 Cr, a 3.7% increase.
Divine Hindu Scales to ₹100 Cr ARR, Bets Big on Quick Commerce & Global Expansion in Spiritual D2C Space
Divine Hindu is changing how purpose-driven, direct-to-consumer (D2C) brands operate in India by mixing spirituality with modern retail.
Started in 2023 by brothers Aniruddha and Anurodh Singhai, this spiritual D2C startup quickly grew from $2.4 million to over $12 million in yearly income within a year while staying profitable. This shows how India’s large, disorganized spiritual retail market is being transformed by fresh D2C business models, digital acceptance, and consumers who value authenticity.
Divine Hindu’s growth comes from understanding what consumers want, offering better versions of spiritual products, and using fast delivery. The D2C brand appeals to families with cultural values (ages 25–60), temple organizations, priests, and many Indians living in the US, UK, UAE, Canada, and Australia. Around 45% of their customers are from South India, which shows strong local involvement.
Gameberry Labs Delivers ₹110 Cr Profit in FY25 as Global Ambitions Power India’s Digital D2C Gaming Play
Gameberry Labs had a great year, reporting a ₹110 crore profit in FY25. This result sets them apart in India’s digital entertainment and gaming scene, proving that a digital-first approach can lead to lasting profits and global reach.
The company’s revenue jumped 28% to ₹591 crore, with profits up 18% from ₹92.8 crore in FY24. Unlike many D2C startups focused on paid ads and fundraising, Gameberry Labs succeeds with a sticky product, international reach, and smart money-making strategies. This shows a solid D2C business model with potential for growth beyond India.
Their popular mobile games, like Ludo Star and Parchisi Star, have been downloaded over 150 million times. Most of their income (over 84%) comes from in-app purchases, not ads, which is a premium way to make money from their global customer base. It’s a business approach that combines subscriptions, engaging apps, and digital sales.
Goyaz Raises ₹130 Cr to Redefine India’s Premium Silver Jewellery Market — A New Power Move in the D2C Fashion & Lifestyle Wave
Hyderabad-based jewelry brand Goyaz secured ₹130 crore (about $14.6M) in Series A funding led by Norwest. This is a big funding round for a premium jewelry brand this year.
Founded in January 2023 by Priyanka Vemuluri, Goyaz quickly became a brand to watch in the fashion and lifestyle space, doing well with its gold-plated silver jewelry. In less than two years, it grew to 18 stores across states, making it one of the fastest-growing brands in India. The money will go toward opening more stores in big and growing cities, increasing production, and improving its store and online strategy, with the goal of becoming India’s top silver jewelry brand.
Goyaz succeeds by mixing Indian craftsmanship, certified quality, and current styles, especially for weddings. Consumers want authentic, traditional, and valuable luxury items. Goyaz offers a 55% buy-back program, lifetime stone services, and trustworthy product marks.
Business Boost:
The Artment Raises ₹10 Cr in Pre-Series A to Scale Data-Driven D2C Growth
The Artment, an Indian home decor and lifestyle brand, just got ₹10 crore in pre-Series A funding led by Inflection Point Ventures (IPV). Siyaram Family Office, ESV, and Capitar Ventures also joined in. IPV’s investment came through IPV International, using the GIFT City route, which is becoming a popular way for investors to back Indian D2C brands.
Aditya Agarwal and Aanchal Agarwal started The Artment in 2019. The Gurugram-based brand sells online and recently partnered with Taj Hotels to get into premium offline retail. The money will help The Artment grow its product lines, invest in its Art Lab tech platform, and improve distribution online and in stores, as part of its omnichannel plan.
The Art Lab is a data analytics tool that helps The Artment understand what customers want and predict trends. Aditya Agarwal said that this helps them launch the right products and stay in touch with changing customer tastes.
TABP Snacks & Beverages Raises $3M to Scale Affordable Packaged Drinks — A New Wave in India’s Value D2C Beverage Market
TABP Snacks & Beverages has secured $3 million (₹26 crore) in funding. LC Nueva led the round, with participation from Entrust Family Office, Arun Mukherjee, and Soumya Malani. This investment shows strong investor confidence in D2C food and beverage brands that address affordability, accessibility, and scale in the mass market. This segment is gaining traction in the Indian D2C space.
TABP plans to use the funds to broaden its distribution network in South and East India, introduce new beverage options, and grow its manufacturing abilities. The investment pushes the company closer to becoming a major packaged beverage player in India’s fast-changing direct-to-consumer market, where there’s growing demand for hygienic, consistent, and affordable products.
Founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, TABP converts popular local street drinks into packaged beverages for lower- and middle-income consumers. The brand is bringing structure to unbranded consumption categories. It’s targeting a major opportunity in the D2C space: the move from informal to branded consumption in smaller cities and towns.
Founders Funded:
Krieya Beauty & Wellness Raises ₹7 Crore to Launch Research-Led Beauty Brand Tailored for India — A Strong Signal for Premium Science-Driven D2C in India
Krieya Beauty & Wellness, a beauty company that puts research first and focuses on products for Indian skin and hair, has secured about ₹7 crore in its initial funding round. This is a strong entry into the Indian D2C market, just before their first brand launch in Q3 FY26.
Sauce led the round, with Riverwalk Holdings as a co-leader. Aneesh Sheth, the founder of Dr. Sheth’s, also invested, which shows confidence from experts in building science-backed beauty brands for Indian consumers.
The upcoming launch will be a special haircare brand, the result of serious R&D, six months of trials, and feedback from over 500 Indian consumers. This shows that Krieya really understands Indian D2C consumer behavior. This makes Krieya one of the most thoughtful new D2C startups in the beauty field, at a time when Indian consumers want products that work, are based on data, and can be trusted.
BabyOrgano Raises ₹20 Crore to Scale Ayurveda-Based Kids Wellness — Strong Signal for India’s Fast-Growing D2C Ecosystem
BabyOrgano, a growing D2C brand in India, has raised ₹20 crore in a pre-Series A round led by RPSG Capital Ventures, with continued backing from Sauce.vc. This funding is a key moment for the brand, showing investors believe in the growth of direct-to-consumer businesses in India, especially those focused on Ayurveda-based wellness for kids. This market is growing fast as parents look for natural, chemical-free ways to keep their kids healthy.
Founded in 2020 by Riddhi and Ripul Sharma, BabyOrgano combines Ayurveda products with a D2C approach, serving over a million parents who trust the brand for their kids’ health needs. With over 40% repeat purchases, a sign of strong customer loyalty, the brand is planning to expand quickly. The new funding will help them create new products, grow their distribution, invest in their supply chain, and expand across different sales channels, strengthening their D2C model as they aim for ₹100 crore in revenue by FY27. This goal fits with the trend of fast-growing D2C brands building a presence on e-commerce sites, their own websites, and in retail stores.
Beauty-Tech D2C Brand Protouch Raises $2M at $10M Valuation to Scale Product Range and Retail Reach
Protouch, an Indian beauty-tech appliance brand, secured $2 million in Pre-Series A funding. GVFL led the round, with participation from Enrission India Capital and Anicut Capital, giving Protouch a post-money valuation of $10 million.This investment shows strong investor confidence in the direct-to-consumer (D2C) personal care and electronics sectors.
Founded in 2022 by Tanisha Lakhani, Protouch makes beauty and grooming devices for Indian consumers. Their products include LED beauty devices, ceramic trimmers, and specialized serums, sold through their website and major online stores such as Amazon, Flipkart, and Myntra. Protouch shows how D2C brands in India use on-line sales and tech for growth.
The market for home-use beauty devices is expected to reach $9.1 billion by 2034, and Indian consumers are increasingly looking for smart and affordable beauty options. Protouch aims to meet this demand with its D2C model and beauty-tech products.
“You don’t always need big budgets to win hearts — sometimes, all it takes is creativity, courage, and a thela full of oats.”
From a ₹25,000 budget to selling 1,000 packets a day on Blinkit, Yash Kalra’s story with GOAT LIFE is a masterclass in bold thinking, ground-up execution, and unstoppable belief.
What started as a small idea — to simply tell people that GOAT LIFE oats were “live on Blinkit” — turned into one of India’s most creative and viral D2C campaigns. Without relying on massive ad spends, Yash and his team turned visibility into a challenge — and a movement.
Armed with limited resources but limitless hustle, they launched the 30-Day Blinkit Challenge, doing everything from Protein Langars and sticking packets on cars, to roaming Gurgaon with a thela, climbing 60 floors, and even working a day as Blinkit delivery partners.
The results?
💥 ₹25,000 spent
📈 1.7M+ impressions
👥 8,000 new followers on LinkedIn
📩 700+ inbound messages
❤️ And — 1,000 packets sold in a single day
More importantly, GOAT LIFE earned massive love, credibility, and a community that rooted for their success.
Yash’s journey proves that in the new-age D2C world, authenticity beats advertising, and creativity can outshine capital. With grit, guts, and a thela full of oats — GOAT LIFE showed India how small brands can think, act, and win big.
🚀 D2C Insider Weekly Update | Regional CXO Meets 2025 Announced!
The wait is over — D2C Insider is back with its Regional CXO Meets 2025, India’s largest confluence of D2C founders, investors, and ecosystem enablers!
With 600+ founders, 350+ brands, 150+ investors, 100+ enablers, and 30+ live pitches, these meets are set to redefine how India’s D2C ecosystem connects, collaborates, and scales.
📍 City-Wise Schedule:
West (Mumbai) – 20th December 2024
North (Delhi) – 10th January 2025
East (Kolkata) – 31st January 2025
South (Bangalore) – 21st February 2025
Each city meet will bring together visionary founders, investors, and growth leaders driving the future of Indian consumer brands. From idea exchange and fundraising insights to networking and partnerships — this is where India’s next D2C wave begins.
If you’re building, investing, or powering D2C, this is your room to be in! 💥
Join / Participate👇
🔗 Attend: https://d2ci.co/Regional-CXO-Meets
🎤 Pitch: d2ci.co/applytopitch
🎁 Goodie Bag: d2ci.co/cxo_li_goodiebag
🤝 Sponsor: d2ci.co/partner-with-us
💼 Volunteer: d2ci.co/Volunteer-Reg
Let’s build the next wave of iconic consumer brands — together 💜
