D2C Weekly Buzz: Desi Farms’ ₹130 Cr Dairy Power Move, Angara’s Luxe Bet, EatClub’s Big Raise & More 🚀
In this 100th edition of Pulse Weekly, we spotlight India’s boldest D2C momentum—from mega acquisitions and global store expansions to Gen Z brands raising millions.
National Disruptors
1.Desi Farms Acquires 28-Year-Old Suruchi Dairy for INR 130 Cr, Strengthens Position in India’s D2C Dairy Market
Desi Farms, a Pune-based direct-to-consumer India firm, has bought the historic dairy company Suruchi Dairy for a stupendous INR 130 cr, marking a watershed moment in the D2C food and drinks sector. As the 8yearold D2C brand makes a daring leap to own the organized dairy environment, this strategic acquisition is causing waves throughout the Indian D2C Updates space.
Desi Farms finished purchasing a 51% share in Suruchi Dairy in June 2025, according to founder and CEO Sunil Shahi, with the remaining 49% interest scheduled to be acquired next month. Emphasizing the financial maturity and assurance the brand commands in India’s rapidly growing D2C environment, the whole acquisition is an all-cash transaction.
Desi Farms’ D2C Growth Story: From Farm Fresh to Industry Force Started with the goal of providing Indian homes with farmfresh, clean, and unadulterated dairy, Desi Farms is among the most successful D2C brands India has seen in recent years.
2. Furlenco Eyes IPO by 2027, ₹100 Cr Pre-IPO Fundraise & Aggressive Offline Expansion to Power Growth
Leading directtoconsumer (D2C) brand in India in the furniture rental market, Furlenco has unveiled an ambitious strategy as part of a large effort to scale operations and get ready for a public listing. With an IPO scheduled for Q1 2027, the D2C firm is preparing to submit its DRHP by December 2026. Ahead of its public launch, the firm is also seeking to raise ₹100 crore as part of this D2C IPO information.
Known for redefining convenience in urban furniture solutions, the company first turned profitable in FY25, recording ₹240 crore in income and ₹3 crore in profit—a dramatic turnaround from ₹150 crore in revenue and ₹130 crore losses in FY24. Speaking to ET Retail, Furlenco’s founder and CEO, Ajith Mohan Karimpana stressed that this next round will help balance the company’s debt/equity ratio rather than fund operations. “We are making money now. The ₹100 crore we want to gather is strategic and would be the final round before the IPO,” he observed.
3.Faasos Unveils Pizza Wraps as It Reinvents Fast Food for India’s On-the-Go D2C Generation
Faasos—a leading direct-to-consumer India brand under Rebel Foods—has introduced its latest product innovation, Pizza Wraps, in a daring move that combines flavor creativity with consumer convenience. Highlighting how legacy D2C businesses are ahead of changing consumer behavior and changing market needs, this launch is another landmark in the expansion of one of India’s fastest-growing D2C food and drink companies.
Faasos has carved a significant presence in India’s D2C environment by providing a contemporary twist on classic forms like wraps, rolls, and shawarmas since its founding in 2011. This new D2C launch helps the brand keep momentum in the Indian D2C update scene. Intended for millennials and Gen Z, the Pizza Wraps mix the much-loved comfort of pizza with the portability and practicality of wraps—great for people going through India’s hectic urban environment.
Beginning at only ₹169, the five different flavors in the Pizza Wraps range from the Baked Veg Pizza Wrap to the Baked Chicken Meatball Pizza Wrap. Every item is designed for grab-and-go eating—gooey cheese, strong toppings, and perfectly fried crispy parathas—suitable for a nibble on a subway trip or a light snack between appointments.
Business Boost
1.Honasa Looks Beyond Skincare as It Eyes Beauty Devices for Next Phase of D2C Growth in India
Honasa Consumer—the parent company behind top D2C beauty and skincare India companies like Mamaearth, The Derma Co, and Dr Sheth’s—is breaking into the beauty electronics market as part of a strategic pivot intended at unlocking new revenue channels. This move indicates the company’s intention to expand past its heavy skincare range and ahead in the quickly changing direct consumer scene in India.
Indian D2C updates suggest Honasa is investigating D2C product debuts in high-demand sectors including laser masks, LED light therapy tools, facial rollers, and face massagers—a market already filled by international and domestic players like Panasonic, Philips, and Numour. As its once-flagship brand, Mamaearth, ages and experiences less internet activity, the company’s plan forms part of a bigger effort to revive growth.
2.From D2C Roots to Dubai: Brand Studio Lifestyle Expands Globally, Eyes 38 New Stores in India
Brand Studio Lifestyle, the Bengaluru-based fashion powerhouse known for its success in India’s thriving D2C landscape, has made its international debut by opening three flagship stores in the UAE. This marks a significant step for the company as it transforms from a digital-first disruptor into a global retail player. Alongside this Middle East expansion, the company also plans to strengthen its presence in India with the launch of 38 new stores by the end of the fiscal year.
Founded on a strong D2C model, Brand Studio Lifestyle manages popular brands such as Highlander, Tokyo Talkies, Vishudh, Locomotive, and Ketch. Its growth strategy has long relied on a digital-first, consumer-centric approach—a hallmark of India’s modern D2C wave. With its latest move, the company is exporting this D2C-led model to international markets, starting with the GCC region.
3. D2C Jewelry Brand Angara Eyes ₹1,000 Cr Revenue in India by 2030; First Store Launch by 2026
Originally founded by Ankur Daga, an Indian-origin entrepreneur, Angara is a US-based fine jewelry D2C brand that is making a high impact back to its origins. With a daring aim of earning ₹1,000 crore in Indian revenue by 2030, the brand is poised to open its first physical store in India by 2026. Known for leading lab-grown gemstone jewelry and customization-first retail, Angara is becoming among the top worldwide D2C businesses entering India with a premium positioning.
The founder believes India will be their biggest market even if Angara has already made waves across the US, Canada, Australia, and regions of Asia. Ankur Daga, who combines a powerful legacy in the jewelry industry with a worldwide D2C attitude, notes that the level of effort and focus we are putting into India is equal to all our other worldwide expansions combined.
Angara’s inventory is now based in four basic categories: rings, earrings, pendants, and bracelets. Rings account for almost 60% of sales. Indian customers are now ready for more personalized, luxury, and ethically sourced jewelry—precisely the arena Angara flourishes in—according to 2025 D2C market trends.
Founders Funded
1.Littlebox Raises $2.1M To Scale One of India’s Fastest-Growing Gen Z D2C Fashion Brands
In a notable moment for India’s D2C economy, Littlebox, a direct to consumer India fashion company founded from the ground up, has raised Rs 17.5 crore (roughly $2.1 million USD) in its first institutional D2C financing round. Supported by top- tier angel investment D2C backers, Huddle Ventures and Prath Ventures co-led the round—pointing strong confidence in the brand’s basis and trajectory.
From its Guwahati beginnings founded in June 2022 by Rimjim Deka and Partha Kakati, Littlebox has charted an unorthodox course to be among the quickest growing D2C brands in the D2C fashion and lifestyle market. The brand is a great example of VC-backed D2C businesses fusing profit with hypergrowth since it has stayed EBITDA-positive from the beginning, an uncommon accomplishment in today’s capital-intensive consumer market.
2. EatClub Secures $22 Mn in Fresh Capital Led by Tiger Global as D2C Food Brand Gears Up for Aggressive Expansion
Founded by Anshul Gupta and Amit Raj, EatClub, the parent company behind well-known names like Box8 and Mojo Pizza, is poised to collect approximately $22 million (₹185 crore) in new funding, a major development for the D2C food and beverage businesses sector. Tiger Global is leading the round with strong contributions from 360 ONE Asset Management and A91 Partners. This most recent event confirms EatClub’s position among the rising stars of the D2C scene India, signifying a substantial funding event in this week’s D2C daily news.
According to Registrar of Companies papers, the EatClub board approved a special resolution to offer 11,830 preference shares for this pay rise. Reinforcing its confidence in India’s direct consumer expansion narrative, Tiger Global is adding ₹126 crore to this round. A91 Partners would contribute ₹37.5 crore and ₹21.2 crore, respectively. Sources suggest the round may be lengthened, reflecting ongoing interest in D2C financing news and VCbacked D2C companies in India.
Ghazal Alagh
Chief Mama & Co-founder, Honasa Consumer
“What Being a Woman Entrepreneur Has Taught Me”
Ghazal’s journey has been anything but predictable—marked by career pivots, bold decisions, late nights, and constant reinvention. Along the way, she’s picked up some powerful lessons she believes every professional, especially every woman, should know.
D2C Insider Updates:
Kolkata, Get Ready: D2C Insider CXO Meet – East is Coming!
After electrifying meets across Mumbai, Bangalore, and Delhi, the D2C Insider CXO Meet now heads east — to the cultural capital, Kolkata, on 16th August 2025. Set against the elegant backdrop of Victoria’s charm, this evening promises to be a high-impact gathering of visionary founders, emerging leaders, and game-changing D2C operators.
This invite-only experience is tailored for Founders and CXOs building India’s next wave of consumer brands. From spirited pitches to candid panels, and from knowledge drops to potential collabs — this isn’t just another networking event. It’s India’s fastest-growing D2C community in action.
Why Should You Attend?
✅ Connect with 100+ handpicked D2C founders & CXOs
✅ Hear real stories of scale, pivots, and breakout growth
✅ Get insider tips from top brand builders & investors
✅ Explore collaborations, distribution hacks, and tech enablers
✅ Be part of a tight-knit founder-first community that supports, shares & builds together
Whether you’re a rising disruptor or a seasoned brand leader, this is your chance to gain on-ground insights, discover emerging trends, and join conversations that matter to D2C’s future in India.
Don’t miss out on this one-of-a-kind convergence of minds, markets, and momentum.
📌 Event Details:
Date: 16th August 2025
Time: 4:00 PM – 8:00 PM
Entry: Invite-only | For Founders & CXOs
Register here: d2ci.co/cxo-meet-register (Limited slots)
Kolkata, we’re bringing the D2C heat! 🔥