D2C Brand mCaffeine's Loss Widens 61% To INR 92 Cr In FY23, D2C intimacy brand MyMuse raises pre-Series A round and more!
In our thirtieth D2C Insider edition, explore D2C Brand mCaffeine's Loss Widens 61% To INR 92 Cr In FY23, Sales At INR 205, how to succeed in the Marketplace Game, ColourPop Cosmetics Debuts and more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s thirtieth edition you'll see:
D2C Brand mCaffeine's Loss Widens 61% To INR 92 Cr In FY23, Sales At INR 205 Cr
The company’s sales revenue jumped 51.8% to INR 205.2 Cr during the year under review from INR 135.2 Cr in FY22. However, its net loss also widened from INR 56.7 Cr to INR 91.6 Cr.
The increase in the net loss can be attributed to a rise in employee costs and advertising expenses. Employee benefit expenses nearly doubled to INR 39.6 Cr from INR 20 Cr. Advertising and promotional expenses also saw a significant increase of 74% to INR 126.5 Cr from INR 72.7 Cr.
ColourPop Cosmetics Debuts in Indian Beauty Retail Through Exclusive Nykaa
ColourPop Cosmetics, a California-based cruelty-free brand, has made its entry into the Indian beauty market through an exclusive partnership with Nykaa. The partnership sees over 100 SKUs of ColourPop products hit Nykaa’s platforms and bricks-and-mortar stores, spanning the foundation, concealer, eye, and lip categories
This week, we feature Aditya Agarwal, Co-Founder of Campus Sutra, on LinkedIn, sharing valuable insights on succeeding in the marketplace game. He brings a wealth of experience from operating on platforms like Myntra, Flipkart, Amazon, Ajio, and Nykaa.
Here's a summary of his key strategies and tips:
Aditya's insights offer a roadmap for entrepreneurs looking to navigate the complexities of online marketplaces.
Rage Coffee, a groundbreaking coffee company, has proudly reached a significant milestone of 100 Cr INR in sales as of December 2023, just before their fifth year since inception in January 2019. This achievement is notable for its rapid growth, with 80% of sales occurring in the last 24 months.
Rage Coffee's journey reflects a blend of strategic planning, quality focus, and adaptability, setting an example for growth and innovation in the competitive coffee market.
Don’t miss this opportunity to grab these amazing deals from Ethik, First Bud Organics and Rooted. Hurry up and order now! 😊
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MyMuse, a gender-neutral brand dedicated to sexual wellness, has raised $2.7 million in a mix of debt and equity financing round (pre-Series A) led by Saama Capital along with participation from Sauce VC, Whiteboard Capital, Trifecta Capital, and Kunal Shah.The fresh proceeds will be used to finance inventory, strengthen its omni-channel presence, scale its distribution operation across India, and enhance portfolio and brand awareness.
Slurrp Farm, a gender-neutral brand dedicated to children’s food products, has raised around Rs 60 crore (approximately $7.2 million) in a funding round led by early-stage healthcare and consumption-focused investor Alkemi Growth Capital and philanthropist Narotam Sekhsaria’s family office. Slurrp Farm offers a range of products including porridges, cereals, puffed snacks for children, millet pancakes, millet dosa, and cake mixes. These are sold in more than 600 retail stores and online grocery shopping platforms in India, UAE, and Singapore.
🌑 Dark Side Of Startups, VC Funding, Investors Vs Founders - Vinayak Burman
ELEVATE by D2C Insider: An industry-first program for young founders to learn from top founders, investors, and experts. The first cohort starts on February 3rd, with a maximum of 30 founders. Limited slots are available for applications.
D2C Insider Mumbai Summit: Scheduled for January 20, 2024, at the Holiday Inn, Mumbai International Airport. The event will feature workshops, panel discussions, pitchathons, and networking opportunities for founders and investors.
Super Angels by D2C Insider: India's first operator capital fund. Offers investment opportunities from leading D2C founders and operators, providing significant value addition to brands. Apply for investment.
Stay tuned for more updates and future events. Let's keep taking your D2C business to new heights
Until then, keep rocking the D2C world! 🚀