Cult.fit, Fullife, Swish, Kidbea, BeastLife, Pee Safe, RN Kids & More 🚀
India’s D2C ecosystem is scaling with conviction — led by large capital, omnichannel expansion, and a new wave of wellness and consumer brands building for the next phase of growth. 🚀
National Disruptors:
Cult.fit Raises Rs 440 Cr from Temasek, Strengthens D2C Growth Ahead of IPO
Cult.fit has secured Rs 440 crore ($47 million) from Temasek, reinforcing its status as one of the rapidly growing direct-to-consumer (D2C) brands in India. This recent investment indicates rising investor interest in the D2C sector, particularly among wellness startups with significant growth potential.
The funds were invested through Temasek’s MacRitchie arm, increasing its stake to 11.88%. This move further strengthens Cult.fit’s position within the landscape of venture capital-backed and top-funded D2C companies. In this funding round, the company issued 9,098,052 Series G compulsorily convertible preference shares (CCPS) at Rs 483.62 each, valuing the company at Rs 13,668 crore ($1.45 billion) post-money. This valuation underscores relative stability in the D2C startup space amid shifting market dynamics.
Fullife Healthcare Raises ₹300 Cr to Accelerate D2C Growth, Global Expansion and Wellness Innovation
Fullife Healthcare, the parent company of Fast&Up and Chicnutrix, has raised ₹300 crore ($32 million) in a Series D funding round led by Elev8 Venture Partners. This funding round represents an important development in the D2C sector and demonstrates increasing investor interest in India’s Direct-to-Consumer market, especially within the expanding health and wellness segment.
This investment marks Elev8’s initial entry into the Indian D2C ecosystem, indicating both deep investor understanding of this space and a growing allocation of institutional capital toward consumer-focused, high-growth brands. With this funding, Fullife joins other VC-backed D2C companies aiming to grow through product innovation, a multi-channel approach, and international market expansion.
Swish Raises $38 Mn to Scale Quick Commerce D2C Model, Strengthening Its Position in India’s Food Delivery Ecosystem
Swish, a Bengaluru-based startup specializing in ultra-fast food delivery, has secured $38 million in a funding round led by Hara Global and Bain Capital Ventures, with contributions from Accel and venture debt provided by Alteria Capital and Stride Ventures. This investment represents a notable development in D2C funding, signaling increased investor confidence in quick commerce models within India’s D2C sector.
As a result of this round, Swish’s valuation has increased by more than 2.4 times, reaching approximately ₹1,267 crore (about $140 million post-money). This positions the company among the top funded D2C brands and emerging leaders in India’s Direct-to-consumer market. The new capital will support Swish’s expansion efforts, particularly by enhancing its network of cloud kitchens and strengthening delivery infrastructure to reduce turnaround times.
Business Boost:
Kidbea Raises ₹30 Cr Series A to Scale Sustainable D2C Kidswear Brand and Expand Omnichannel Footprint Across India
Noida-based kidswear company Kidbea has secured ₹30 crore ($3.2 million) in a Series A funding round led by Enrission India Capital. Other participants include Inflection Point Ventures, LetsVenture, FE Securities, Venture Catalysts, Lead Angels, along with several angel investors. This funding round underscores ongoing momentum within the D2C sector and reflects sustained investor confidence in sustainable D2C brands operating in India’s expanding direct-to-consumer market.
The round also attracted notable angel investors such as Ghazal Alagh, Roman Saini, Sumit Jalan, Ajay Aggarwal, Bahram N Vakil, Vinod Rustagi, Amit Rathi, and Sanjit Advani. Their involvement indicates increasing interest in venture-backed D2C companies and opportunities within India’s direct-to-consumer space. Kidbea intends to use this capital to accelerate its expansion plans, emphasizing offline retail growth, product innovation, and national distribution.
Pee Safe Leads with Offline Expansion and Quick Commerce Push to Reach 50 Million Women, Powering Its Next Phase of D2C Growth
Pee Safe, a women’s hygiene and wellness brand, is intensifying its omnichannel approach by combining offline retail and quick commerce to advance its direct-to-consumer (D2C) growth. Amid a broader expansion of the D2C ecosystem in India, the brand aims to reach over 50 million women nationwide, representing a notable increase in its scale and market presence.
This strategic shift aligns with a trend where D2C brands in India are moving beyond digital-first models to develop omnichannel operations. Pee Safe’s growth reflects changing market dynamics anticipated by 2025, with brands prioritizing broader distribution, ease of access, and consumer convenience to achieve wider adoption. Currently, the brand is available in more than 50,000 retail locations and plans to expand to 200,000 outlets, enhancing its D2C footprint across both urban and emerging markets.
Pep Technologies Narrows Losses by 81% as Hyphen Emerges as Key D2C Growth Engine
Pep Technologies, the parent company of mCaffeine and Hyphen, reported a notable financial improvement in FY25, combining steady growth in direct-to-consumer (D2C) revenue with an 81% reduction in losses. This development highlights a key shift in India’s D2C landscape, where profitability and efficient scaling are becoming increasingly important.
The company’s operating revenue increased by 23% year-on-year, reaching Rs 237.5 crore in FY25 compared to Rs 193 crore in FY24, demonstrating sustained momentum across its D2C brand portfolio. Total income, including Rs 1.5 crore from interest, amounted to Rs 239 crore, reflecting balanced financial management alongside operational expansion.
Founders funded:
BeastLife Raises ₹20 Cr to Scale D2C Nutrition Brand, Eyes ₹500 Cr Revenue Milestone
In the latest D2C news India and D2C daily news, nutrition-focused D2C startup BeastLife has raised ₹20 crore in a pre-Series A round from GVFL and Equantis, marking a strong step forward in India’s rapidly evolving D2C ecosystem India. The round values the company at approximately ₹320 crore, highlighting rising investor confidence in VC-backed D2C brands and the booming health and wellness segment within Direct-to-consumer India.
Founded in 2024 by fitness influencer Gaurav Taneja and former mCaffeine executive Raj Vikram Gupta, BeastLife is part of the new wave of latest D2C startups leveraging creator-led distribution and digital-first strategies. This positions the brand among emerging creator-led D2C brands that are reshaping D2C business India through strong personal branding, community engagement, and direct consumer relationships.
Canvaloop Secures $1.5 Mn to Scale Sustainable Materials, Powering Next Wave of D2C Innovation in India
Canvaloop, a biomaterials startup, has secured $1.5 million in a funding round led by Gujarat Venture Finance Limited (GVFL) and Rockstud Capital. This investment represents a notable step in the development of sustainable innovation within India’s D2C sector. In the context of recent D2C funding activities, the round signals growing investor interest in climate-focused, venture-backed D2C brands and next-generation material startups shaping India’s direct-to-consumer landscape.
Founded in 2020 by Shreyans Kokra, Canvaloop is developing a platform that converts agricultural waste into fibers suitable for textile production. This approach aligns with evolving D2C trends anticipated for 2025 and the rise of sustainable D2C brands. Based in Surat, the company employs a proprietary closed-loop technology designed to minimize water and chemical use, addressing increasing consumer demand in India for sustainability, transparency, and environmentally responsible products.
RN Kids Raises ₹7.1 Cr to Build a Trusted Pediatric D2C Wellness Brand Focused on Clean, Clinically Backed Nutrition
Pediatric wellness startup RN Kids has secured ₹7.1 crore (approximately $760K) in a pre-seed funding round, marking its entry into India’s evolving direct-to-consumer healthcare and wellness market. The round included participation from Ashish Kacholia, Lashit Sanghvi, and prominent angel investors such as Mohit Sadaani, Hitesh Dhingra, Ajay Mehra, Samir Palod, alongside select family offices. This reflects growing investor interest and confidence in venture capital-backed D2C brands within the Indian ecosystem.
Founded in September 2025 by Rushabh Nandu and Nihar Parekh, RN Kids aims to establish a pediatric wellness brand focused on clean-label, clinically supported formulations addressing everyday health needs for children. This approach places the startup within both the D2C wellness and wider personal care sectors, where trust, transparency, and scientific innovation are increasingly influencing consumer choices.
“Entrepreneurs need to be grounded and rooted — like plants.”
During a podcast, Sreejith was asked:
What can entrepreneurs learn from plants?
His answer was simple —
Stay grounded. Stay rooted.
But the meaning deepened over time.
Reflecting on early interactions in his journey, he realised something powerful:
People may forget what you said —
but they never forget how you made them feel.
Because in every interaction,
respect is never one-sided.
Sreejith believes —
Every person you meet is better than you in some way, and worse in another.
And when you truly understand this,
you start listening more.
Respecting more.
Learning more.
For founders, this isn’t optional.
It’s foundational.
Because only when you’re grounded —
you truly hear your customers, team, and partners.
But being grounded doesn’t mean being passive.
Like water lilies —
you can float with confidence,
yet stay deeply rooted.
In a world of “fake it till you make it,”
confidence is important.
But losing touch with reality is dangerous.
That’s when founders become disconnected,
overconfident,
and stuck in their own bubble.
And that’s where many startups fail.
The balance is everything —
Be visionary.
Be confident.
But always stay
grounded and rooted.
📌 D2C INSIDER UPDATE — ELEVATE 🚀
Not every founder needs more information.
They need the right room, the right feedback, and the right push.
That’s what Elevate by D2C Insider is built for.
A 12-week, operator-led program where D2C founders get hands-on guidance, real playbooks, and direct access to people who’ve actually scaled brands.
No noise.
No guesswork.
Just clarity, execution, and momentum.
🚀 Cohort 6 applications are now open
👉 Apply: d2ci.co/elevate_apply