Bodycraft, HealthKart, Ultraviolette, SuperLiving, Soch & More 🚀
India’s D2C ecosystem is accelerating through omnichannel expansion, AI-led innovation, and global growth. 🚀
National Disruptors:
1.Bodycraft has raised ₹120 crore in fresh funding led by Singularity AMC to accelerate nationwide expansion, strengthen AI-driven operations, invest in clinical technology, and enhance customer experience. With 67 outlets and plans to add 30 more locations, the beauty and wellness brand is entering its next growth phase.
2. HealthKart has expanded its offline footprint to 250+ stores across 111 cities, strengthening its omnichannel presence in India’s growing wellness market. Backed by leading brands like MuscleBlaze, HK Vitals, TrueBasics, and Gritzo, the company continues to drive accessibility, trust, and consumer engagement across the country.
3. Ultraviolette has expanded into six new European markets, taking its presence to 18 countries across the continent. Backed by its F77 platform, strategic distribution partnerships, and growing global demand for premium EVs, the Bengaluru-based startup continues to strengthen its position as one of India’s fastest-growing mobility brands.
Business Boost:
1.SuperLiving has raised $7 million in a Series A round led by Lightspeed to accelerate its AI-powered preventive healthcare platform. Backed by 1.5 million app installs, 100,000+ paying users, and strong Tier II and Tier III adoption, the D2C wellness startup is scaling AI, vernacular content, and personalized healthcare across India.
2. Soch has expanded its global footprint with the launch of its fifth international store and second Canadian outlet in Surrey, British Columbia. Backed by 175+ stores across 70 Indian cities and growing international demand, the ethnic fashion brand continues to accelerate its global expansion journey.
3. Ed-a-Mamma has expanded its offline footprint with eight new stores across India, taking its total store count to 12. Backed by a growing portfolio spanning kidswear, maternity wear, toys, books, and baby care, the brand continues to strengthen its omnichannel growth and family lifestyle ecosystem.
Founders funded:
1.SaffronStays has raised $3.5 million in fresh funding led by Infinity Ventures to expand its premium managed homes portfolio, strengthen technology, and enhance guest experiences. Backed by 450+ properties across 80+ destinations and four consecutive years of profitability, the hospitality platform is accelerating nationwide growth.
2. LiLLBUD has raised ₹6 crore in a seed round led by Zeropearl VC to expand its early learning product portfolio, strengthen quick commerce distribution, and accelerate brand growth. Backed by 200+ SKUs, BIS-certified products, and a ₹3.5 crore revenue run rate, the startup is scaling rapidly.
3. Zave has raised ₹4.7 crore in a bridge round led by Inflection Point Ventures to strengthen its AI-powered shopping assistant and accelerate platform growth. Backed by 500,000 app installs, 50,000 daily active users, ₹15 crore in monthly transactions, and 50% month-on-month growth, the startup is scaling AI-driven ecommerce.
Kunal Bahl, Entrepreneur & Investor
One of the biggest misconceptions in startups is that you need to chase a massive Total Addressable Market (TAM) from day one.
Kunal Bahl believes the opposite.
The best founders don’t start by trying to win the biggest market. They start by dominating a laughably small TAM—a focused niche where they can solve one problem better than anyone else.
For an early-stage startup with limited resources, trying to serve everyone often means serving no one well. But when you build deep customer love within a niche, those customers give you the right to expand into adjacent categories.
Some of India’s biggest success stories followed this exact playbook. Mamaearth started with baby care before expanding into personal care. Urban Company first won the beauty services market before growing into home services. Snapdeal, Shadowfax, Unicommerce, Beco, GIVA, Anveshan, and Boba Bhai also began with focused niches before scaling into much larger businesses.
The lesson is simple: a small TAM isn’t a limitation—it’s a launchpad. Win one market first, build fanatical customer love, and growth will follow naturally.
D2C INSIDER UPDATE — FRONTIER 2026 🚀
The next era of D2C won’t be defined by who sells the best product.
It will be defined by who builds the smartest business.
That’s why D2C Insider AI is launching FRONTIER 2026—India’s first AI-native summit built exclusively for the D2C ecosystem.
Bringing together 250+ founders & CXOs, 150+ consumer brands, 50+ AI leaders, and 25+ investors, FRONTIER is designed to move beyond AI conversations and into AI implementation.
Expect practical workshops, founder playbooks, live demos, fireside chats, and real-world strategies from the brands already building with AI.
If you’re building the future of consumer brands, this is the room you need to be in.
📅 7 August 2026 | Delhi NCR
🎟 Early Bird registrations are now live:
d2ci.ai/register
The future won’t wait. Neither should you.
