boAt, Marico, Ace International, Mirana Toys, Primebook, FAE Beauty, ONYA, Yuvrit & More 🚀
India’s D2C engine is firing on all cylinders — from consumer-tech giants deepening local manufacturing and digital-first conglomerates crossing ₹1,000 Cr ARR, to toy-tech brands scaling globally and
National Disrupters :
boAt Hits 75 Million Units, Accelerates “Make in India” Manufacturing Vision & Strengthens Supply Chain Leadership
boAt, a leader in consumer tech, announced it has made over 75 million units in India as of June 30, 2025. This makes them one of the most vertically integrated direct-to-consumer (D2C) electronics and gadget companies in India, strengthening its lead in the growing D2C market.
In the first quarter of fiscal year 2026, 75.83% of boAt’s production was in India, up from 39.65% in fiscal year 2023. Califonix, boAt’s joint project with Dixon Technologies, made 37.46% of total units in the first quarter of fiscal year 2026, producing 3.19 million units. In fiscal year 2025, Califonix reached 44.8% capacity. This project is now a strong manufacturing source in the Indian D2C market.
boAt is also working on making more PCBs, batteries, plastics, straps, and other parts locally. This could save the company 15–20% on import duties and make its supply chain stronger. This also means faster product cycles, better quality control, and quicker D2C growth, allowing boAt to compete with global tech brands.
Marico’s Digital-First Brands Cross ₹1,000 Cr ARR, Targets 2.5X Growth and 10% EBITDA by FY27
Marico’s digital-first brands have reached a significant milestone, exceeding ₹1,000 crore in annual recurring revenue (ARR). This achievement underscores the company’s move from a traditional leader in its category to a digitally driven consumer brand portfolio focused on long-term profits.
According to MD & CEO Saugata Gupta, Marico is entering a phase where its digital-first and premium personal care brands will reshape its domestic offerings. The company aims to increase its FY24 ARR by 2.5x and achieve a 10% EBITDA by FY27, using a disciplined approach centered on profitable expansion across its D2C business.
Marico’s digital portfolio includes fast-growing D2C brands like Beardo, True Elements, Just Herbs, and Plix, which are expanding through a strategic presence across multiple channels and consumer-focused brand strategies. Beardo is nearly profitable with double-digit EBITDA, and Plix, a D2C wellness brand, has reached break-even, showing that VC-backed D2C brands can achieve profitable business models. True Elements and Just Herbs, in the D2C food and beverage and Ayurveda categories, respectively, are expected to break even in the next 18 months, as per Gupta.
Ace International Secures $35 Mn to Build Asia’s First Advanced Dairy Nutrition Complex, Accelerates India’s Food-Tech Ambitions
Ace International Limited is starting a new phase of growth, having secured $35 million (₹305 crore) in funding. This important investment round was led by FMO, responsAbility, Incofin, and Fiedlin Ventures, with Inval Capital as the advisor.
This is Ace International’s first time getting funds from institutions, positioning the company to greatly impact India’s dairy nutrition and food scene. With more attention on D2C (direct-to-consumer) news in India, D2C funding rounds, and Indian D2C updates, this shows a big change in how food ingredient brands are growing from India to the rest of the world.
The money will go toward a new nutrition and dairy ingredients complex in Kuppam, Andhra Pradesh. This project brings advanced dairy tech to Asia for the first time. With this complex, Ace International can produce high-quality nutrition ingredients for things like baby food, sports nutrition, and drinks, allowing India to be a part of global nutrition value chains with strong tech.
Business Boost :
Mirana Toys Raises ₹57.5 Cr to Power Next-Gen Smart Toy Manufacturing and Global D2C Expansion
Mirana Toys, a fast-growing Indian D2C brand in the smart toy space, has secured ₹57.5 crore ($6.9 million) in Series A funding. The round was led by Arkam Ventures, with participation from Accel, Info Edge, and Riverwalk Holdings. This funding strengthens Mirana Toys’ position as a rising star in India’s D2C market and a leader in the latest D2C news.
Devansh Sharma and Ravi Yadav started Mirana Toys in 2021. The company has become a category leader in India by transforming children’s learning and play through technology. In a market where D2C businesses compete for attention, Mirana Toys stands out with its tech-driven products that foster curiosity, creativity, and problem-solving skills.
Mirana develops AI-enabled robots, AR-enhanced RC cars, STEM learning kits, and intelligent educational toys, making it a well-designed D2C brand in India. Unlike many toy brands that outsource, Mirana Toys handles the entire process in-house, from 3D design to assembly. This integrated approach allows for better control over quality, timelines, and product differentiation, supporting consistent revenue growth and higher margins.
Primebook Raises $250K to Accelerate PrimeOS, AI Capabilities and India-Wide D2C Growth
Primebook, a top Indian direct-to-consumer hardware-tech brand, has obtained an extra $250,000 in funding led by Ekamya Capital, after its $2 million pre-Series A funding in April 2025, bringing its valuation to $15 million. This added funding supports Primebook’s place in India’s quick-changing D2C space and shows growing investor interest in student-focused tech solutions.
In a time when D2C startups are mixing hardware, software, and AI to serve consumers, Primebook is at the meeting point of education, accessibility, and new ideas. Started in 2018 by Aman Verma and Chitranshu Mahant, Primebook has built a different business model in the Indian D2C space: budget-friendly, Android-based laptops made for young students, schools, and mixed learning settings.
Founders funded :
FAE Beauty Raises $2M Led by Spring Marketing Capital to Accelerate D2C Expansion and Product Innovation
FAE Beauty, a rapidly growing direct-to-consumer beauty and skincare brand in India, has secured ₹17 crore (about $2 million) in a new funding round. Spring Marketing Capital led the investment, with participation from existing investors such as Titan Capital Winners Fund and Arihant Patni, along with several angel investors. This shows strong confidence in the brand’s growth and creative products.
Karishma Kewalramani, a UC Berkeley graduate and makeup artist, founded FAE Beauty. The brand has gained recognition in the D2C personal care and skincare sectors by concentrating on color cosmetics designed for Indian skin tones, undertones, and climate. While global brands often miss diversity in shade and formulation, FAE Beauty has become a top D2C brand by supporting inclusivity and combining effective pigments with skincare benefits.
ONYA Raises ₹5.5 Cr Pre-Seed Round as Lab-Grown Diamond Demand Surges Across India
ONYA, the rapidly growing Indian brand for lab-grown diamond jewelry, just secured ₹5.5 crore in pre-seed funding led by Zeropearl VC. Several angel investors also joined the round, including the founders of MyGate, UrbanVault’s founder, and Crescendo Industries’ Managing Director. This funding makes ONYA a D2C startup that’s set to change the luxury jewelry market in India.
ONYA, short for “On You,” started with a simple frustration. The founders wanted a ring but found it too expensive. This gave them the idea that meaningful jewelry shouldn’t break the bank. Now, ONYA is one of the fastest-growing premium D2C brands in India.
In less than a year, ONYA has stores in good locations in Bengaluru and makes ₹2 crore in monthly revenue. People want luxury goods that are made responsibly, and ONYA’s growth shows that customers care about value, meaning, and style. Gaurav Choudhary, previously at xto10x, has joined ONYA as a co-founder to help with expansion and coming up with new ideas.
Yuvrit Ayurveda Raises $800K to Build a Modern Ayurvedic Healthcare Network, Targets Scalable Pan-India Growth
Yuvrit Ayurveda, a modern Ayurvedic healthcare brand, has secured $800,000 in seed funding led by Incubate Fund Asia. This investment is a key early move in India’s quickly changing wellness and preventive healthcare space. With increasing interest in health-focused consumer actions, Yuvrit Ayurveda’s launch shows how traditional practices, tech, and standardized care are shaping the future of direct-to-consumer business in India.
Founded in 2024 by Puroo Soni and Rahul Jhawar, Yuvrit Ayurveda wants to change Ayurvedic care by mixing classic Ayurvedic ideas with up-to-date testing, treatment plans, and digital tracking. This mix aims to create a reliable and expandable clinical system. The Bengaluru-based startup is creating a broad Ayurvedic system. This system includes doctor visits, Panchakarma treatments, herbal medicines, and custom lifestyle plans. These are created to give real results, setting it apart in India’s wellness market and defining it among wellness and Ayurvedic brands.
“Running a company is like pulling a temple chariot — you can never pull it alone.”
This was a lesson Madhumitha’s father often shared. Back then, it sounded poetic. Today, it feels like the most practical definition of leadership.
You may stand in front, visible to everyone, but the chariot moves only when the people behind you pull with the same conviction and rhythm. Companies don’t scale because founders work harder —
they scale when teams believe harder.
Her father also said:
“A company can make money doing many things.
What it chooses to do — that is its divine presence.”
Purpose creates alignment.
Conviction creates force.
Together, they unlock outcomes no individual can.
As her company scales, Madhumitha’s biggest shift is moving from doing more to enabling more — spending time transferring belief, not fighting fires. It’s uncomfortable, imperfect, but necessary.
Because leadership, she’s learned, isn’t about pulling harder.
It’s about helping more people pull with you.
🚀 D2C Insider Weekly Update | CXO Meet – West, Mumbai
Mumbai is gearing up for one of the biggest gatherings in India’s consumer brand ecosystem — CXO Meet – West. This December, top founders, investors, operators, and ecosystem enablers will unite to decode the future of D2C, share breakthrough strategies, and spark high-value collaborations.
From scaling playbooks and omnichannel insights to partnerships that move the needle — this isn’t just an event, it’s where brand journeys accelerate.
📍 CXO Meet – West | Mumbai
🗓 20th December 2024
🚀Be part of it: cxomeets.d2cinsider.com
🔜Upcoming CXO Meets Across India
📍 North – Delhi | 10th January 2025
📍 East – Kolkata | 31st January 2025
📍 South – Bangalore | 21st February 2025
A city at a time. A movement in the making.
Join the rooms where India’s next generation of consumer brands is being built.