Atomberg, SNITCH, Oben Electric, Heads Up For Tails, Wint Wealth, Cura Care, QWEEN & More 🚀
India’s D2C ecosystem is scaling with intent — from consumer durable giants nearing ₹1,000 Cr in revenue and EV startups building pan-India networks, to pet care, wealthtech, healthcare, and many more
National Disrupters:
Atomberg Crosses nearly ₹1,000 Cr Income Mark in FY25, Sharpens Path to Profitability Ahead of IPO
Atomberg, a Mumbai-based consumer durables brand, has become a strong player in India’s direct-to-consumer (D2C) appliance market.
In the year ending March 2025, Atomberg’s total income exceeded ₹1,000 crore. At the same time, they have also reduced their losses as they prepare to go public. Operating revenue grew 20% to ₹958.4 crore in FY25, from ₹796.9 crore in FY24,which was due to increased product sales through D2C and retail channels.
Atomberg sells energy-efficient BLDC and smart fans, mixer grinders, smart locks, water purifiers, and juicers. These products are in demand due to consumers wanting efficiency, tech, and sustainability. In addition to operating revenue, Atomberg made ₹42.45 crore from interest, investments, and other sources, bringing the company’s total income to ₹1,000.9 crore in FY25.
SNITCH Hits 100 Stores, Reinforcing the Power of Consistent D2C Brand Building in India
SNITCH, a fashion brand for men, has passed a big mark by opening its 100th store. This is a key point in the company’s move from being mostly online to a brand with both online and physical stores.
This achievement is important because it shows that staying consistent, being sure of your goals, and putting in the work can lead to real growth in the direct-to-consumer market in India. SNITCH’s story is like how the direct-to-consumer market in India has changed. Brands are now focused on building lasting businesses based on customer trust, not just short-term hype. Even though some people didn’t understand the brand at first, SNITCH has grown by paying attention to Indian men, who are often forgotten in the fashion world. Because of this, it’s now a well-known name in the fashion and lifestyle direct-to-consumer market in India.
The opening of the 100th store shows something bigger: physical stores are becoming very important for online brands to grow. SNITCH’s growth shows how having both online and physical stores is changing the direct-to-consumer market in India.
Oben Electric Raises ₹85 Cr to Accelerate D2C EV Expansion and Build a Pan-India Motorcycle Network
Oben Electric, an Indian electric motorcycle startup, has secured ₹85 crore (about $10 million) in a pre-Series B funding round. This is a key step for India’s quickly growing D2C scene.
The funding came from Indian-American family offices in the U.S. with backgrounds in manufacturing, plus angel investors like Raj K Soin, Musa Dakri, and Ramesh Bhutada.
Oben Electric will use the money to grow its distribution, strengthen its direct retail, and launch products. The goal is to build a strong EV brand in India that focuses on service. This funding shows that investors have confidence in the D2C business model in India, especially for electric vehicles.
Madhumita Agrawal, Dinkar Agrawal, and Sagar Thakkar founded Oben Electric in 2020. The company currently sells three versions of its Rorr electric motorcycle. Oben is focused on motorcycles, unlike other companies that lead with scooters. Their plan centers around motorcycles as main vehicles, which influences their choices about expansion, service, and manufacturing.
Business Boost:
Heads Up For Tails Set to Raise $25 Mn Series B Led by Apparel Group, Signals Next Phase of D2C Pet Care Growth
Heads Up For Tails, a well-known pet care brand in India, is close to securing $25 million in Series B funding
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Apparel Group (AGI), the Indian branch of a Dubai company, is leading the funding round, with Malinea Pte Care Limited also participating. This investment shows growing interest in top consumer brands. The deal is expected to close soon, with funds arriving in the coming weeks.
Heads Up For Tails has reached ₹400 crore in annual revenue, making it a leading D2C brand in India’s pet care market.
Founded by Samarth Narang, the company has grown by offering premium products, using its knowledge of the pet care market, and building a strong physical presence. It sells a variety of items, including food, accessories, grooming products, and wellness products, aiming to be a complete pet care provider.
The company now lists over 13,000 products from over 250 brands and runs a large pet retail network with 115 stores and 95 pet spas in over 18 cities. It also sells its products online. This mix of online and offline sales has helped the brand grow while building customer trust.
Wint Wealth Raises ₹120 Cr in Series B at ~₹700 Cr Valuation, Led by Vertex Ventures
The wealth management platform, from Bengaluru, is getting ready to raise ₹120 crore (about $13.3 million) in a Series B funding round led by Vertex Ventures. This is its first big fundraising in over three and a half years. The round values Wint Wealth at around ₹700 crore ($80 million) after the money is added, which shows that investors are increasingly confident in D2C wealth platforms.
According to filings with the Registrar of Companies, Wint Wealth’s board has agreed to issue 94,047 Series B compulsory convertible preference shares at ₹12,804 each, allowing the company to raise ₹120 crore. Vertex Ventures will be the main investor with ₹77.52 crore, while Unitary Fund, Eight Roads Ventures, and 3one4 Capital will also participate with ₹18.7 crore, ₹13 crore, and ₹8.16 crore, respectively. Rainmatter, Zerodha’s incubation section, is also joining with a ₹3 crore investment.
After the funding, Vertex Ventures is expected to own 10.96% of Wint Wealth, while 3one4 Capital, Unitary Fund, Rainmatter, and ERVI Technology (part of Eight Roads Ventures) will own 8.54%, 8.32%, 2.55%, and 1.84%, respectively. The company might raise more money as part of the Series B, which could change its valuation and share distribution even more.
Cura Care to Raise ₹27 Cr to Redefine Urban Dental Wellness in India with At-Home Care Model
India’s D2C ecosystem continues to witness strong momentum in early-stage funding, and Bengaluru-based wellness startup Cura Care is emerging as a notable name in the urban healthcare space. The D2C dental wellness brand is reportedly in advanced discussions to raise nearly ₹27 crore (around $3 million), marking an important milestone in its journey to make professional dental care more accessible, convenient, and consumer-friendly.
Sources familiar with the development indicate that the upcoming round will see participation from existing investor Zeropearl as a follow-on investor, along with interest from new investors. The round is not being led by any existing investor, according to people close to the matter. If completed, this fundraise would further strengthen Cura Care’s position among the latest D2C startup news stories in India, highlighting growing investor interest in service-led, tech-enabled wellness brands.
Founded in January 2025 by IIT Delhi alumni Abhinav Kumar and Chinmay Mittal, along with oral surgeon Dr. Paminder Singh, Cura Care is building a differentiated direct-to-consumer healthcare brand within India’s rapidly expanding $60 billion wellness industry. The startup focuses on a traditionally underserved category—preventive and routine dental care—by bringing clinical-grade services directly to consumers’ homes.
Founders funded :
Blinq Mobility Secures ₹4.3 Cr in Pre-Seed Funding to Accelerate Battery-Swapping EVs for Urban Transport
Electric vehicles are becoming more popular in India, and Blinq Mobility is a startup that’s helping to shape the future of city transportation. Founded by IIT Delhi alumni, the company has secured ₹4.3 crore in a pre-seed funding round. This money will help them develop battery-swapping electric vehicles designed for city fleets that are used a lot.
The funding was led by 8i Ventures, a venture capital firm for early-stage businesses. Other participants included IIMA Ventures, AIC Banasthali Vidyapith, and several angel investors. This funding puts Blinq Mobility on the list of new D2C startups in India, showing that investors are increasingly confident in hardware and tech-focused mobility startups that solve real operational problems.
Blinq Mobility was started by a team of engineers with lots of experience in electric vehicle systems. They are creating EVs for intensive city uses like ride-hailing, fleet logistics, and shared mobility. The founders have experience with Formula Student electric race cars and EV component , giving the startup a solid technical base. Ankit, the CTO, previously worked on Tesla’s Cybertruck and Robotaxi programs, while co-founder Abhilasha has expertise in battery technology and EV systems.
Aamir Khan and Ranbir Kapoor Invested in Luxury Jewellery Startup QWEEN, Signalling a New Era in Experiential D2C Fine Jewellery
Aamir Khan and Ranbir Kapoor have put money into QWEEN, a new luxury jewelry business. The brand wants to change how Indian customers find, try, and buy nice jewelry.
This D2C brand, backed by celebrities, calls itself India’s first fine jewelry platform focused on experience and self-. This marks a change in India’s growing Direct-to-Consumer market.
Along with Aamir Khan and Ranbir Kapoor’s investments, Rosy Blue and Kashikey Co. Ltd. from Japan have made a big commitment of ₹1,000 crore. This support gives QWEEN strong financial backing and good supply-chain abilities. It shows that investors are more confident in high-end D2C brands in India that mix good work with retail focused on customer experience. People in the Indian D2C scene are watching this as one of the most noticeable celebrity-backed D2C businesses recently.
“It’s actually easier to build a D2C brand today than it was when we started.”
It’s a statement many founders resist — but Arjun Vaidya speaks from lived experience.
Seven years ago, D2C had no playbook. Warehouses were drawn on paper, logistics partners were educated on COD, India Post handled deliveries, and RTOs often crossed 50%, breaking unit economics and brand trust. Everything ran on jugaad.
What founders now take for granted — courier intelligence, pin-code optimisation, routing engines — simply didn’t exist.
The shift came when early logistics platforms brought structure to chaos. Founders could finally focus on product, marketing, and scale, while systems handled the backend. Over time, these tools evolved into full-stack operating layers powered by data, not guesswork.
India is still complex — 19,000+ pin codes and uneven infrastructure — but today, the rails are stronger and the tools are smarter.
There are more brands now.
But the odds of success are higher — if execution is right.
₹100 crore is no longer the finish line.
It’s the starting point.
The journey isn’t easy —
but it is scalable.
🚀 D2C Insider Weekly Update
CXO Meet – North × Elevate Cohort 5 Demo Day
North India’s D2C ecosystem is coming together for a high-impact evening of ideas, execution, and real conversations.
This edition of CXO Meet – North, in collaboration with Elevate Cohort 5 Demo Day, brings founders, operators, investors, and ecosystem leaders into one room — to exchange scale-ready insights, explore partnerships, and witness emerging D2C brands pitch their journeys.
📍 Delhi
🗓 10th January
⏰ 2:00 PM – 8:00 PM
Expect sharp discussions, founder-led learnings, and live demos from the next wave of consumer brands — all focused on growth beyond decks and theory.
If you’re building, investing, or enabling D2C, this is a room you want to be in.