Arjun Vaidya's decision process to choose between websites and marketplace
In the fourteenth edition, discover Deepak Chahar’s brand launch, Amazon’s new virtual shop, Arjun Vaidya's decision making process, The Good BUg’s funding and much more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s fourteenth edition you'll see:
Deepak Chahar launches Dnine, a sports brand for young athletes
Indian cricketer Deepak Chahar has started his own sports brand, Dnine, which offers affordable and high-quality apparel and accessories for young and aspiring athletes. The brand aims to inspire and motivate the next generation of sports stars.
Amazon Prime Video launches virtual merch shop for ‘Gen V’ series
Summary: Amazon Prime Video offers a virtual shopping experience for its series ‘Gen V’, a spin-off of ‘The Boys’. Fans can explore the fictional campus and buy related products. The feature may expand to other titles. The shop is web-only.
Choosing between websites and marketplaces for D2C brands
This week we spotlight Arjun Vaidya, founder of Dr. Vaidya’s, a new-age Ayurveda brand that RP Sanjiv Goenka Group recently acquired. He is also a venture lead at Verlinvest, a private equity firm that invests in consumer brands and consumer technology. He is India’s first Ayurvedic to be featured in the Forbes 30 Under 30 Asia List for Healthcare & Science and Business World 40 Under 40 List1. He is an active angel investor, venture capitalist, and mentor to brands in India’s startup ecosystem.
Check out his recent LinkedIn post for insights into how to choose between websites and marketplaces for D2C brands.
Some key points:
Explore Vaidya’s tips on how to balance the pros and cons of website and marketplaces as a D2C brand: market research, customer acquisition, product differentiation, branding, and retention.
See the full post here, for Vaidya’s insights on how to build an e-commerce brand that resonates with your customers.
What are your thoughts on website vs marketplaces? 🤔👇
Noise Partners with Jin Electronics to Boost Local Manufacturing of Smart Wearables
This week, we feature Noise, a D2C brand founded in 2014 by Amit and Gaurav Khatri, brothers and IIT alumni. They are on a mission to provide consumers with smart and stylish wearable devices and smartphone accessories.
With over 1.5 lakh loyal customers and a 10x revenue growth in the past year, Noise is a leading player in the Indian wearables market. Their success recipe includes quality products, top-notch customer service, flexible pricing (INR 50 to INR 600), and a strong commitment to Make in India.
Recently, Noise announced a joint venture with Jin Electronics, a subsidiary of Amber Enterprises India, to boost local manufacturing of smart wearables in India. Jin Electronics will offer its expertise in manufacturing, resources, and innovative capabilities to Noise. Noise said that this partnership aims to solidify its Make in India commitment and reduce its dependence on imports from China.
Noise claims to manufacture over 95% of its wearable and smartphone accessories in India. It offers a range of products such as smartwatches, wireless earbuds, neckband earphones, action cameras, and mobile covers.
This partnership is expected to enhance the quality and efficiency of Noise’s products and enable it to launch new products faster and at lower costs.
For more details on the joint venture and how it will benefit Noise and its customers, read more here.
We congratulate Noise for this strategic partnership and look forward to seeing more innovative products from them in the future!! 👏
Available job opportunities
🎯 Prime Big Deal Days: Everything You Need to Know About Amazon's October Prime Day - CNET
Flipkart Big Billion Days sale is here 🔥 - Dates & iPhone Pricing revealed ⚡️
The Launch of D2c Insider Super Angels Fund
We are excited to announce that we are launching a network to help startups within our community raise from founders from our community. We believe that there is a clear demand-supply gap on both sides and we want to bridge that gap by providing access to capital, mentorship, and network.
We are also launching our Super Angels community seed fund, which will be for our top angels to come together and co-invest together and bring their joint deal flows/network/expertise. This fund will be by invitation only and will require a minimum upfront commitment of 25L/year. If you are interested in joining this fund, please apply here.
If you know any founders in your portfolio or networks who are looking to raise funding, please ask them to apply here. We will not lead the round but look to co-invest with other top funds. So please make sure that they have the overall round lead/construct in place before applying.
We hope you are as excited as we are about these new initiatives and opportunities. We look forward to hearing from you and supporting your entrepreneurial journey.
What are your thoughts on these funds? 🤔👇
D2C Insider Summits
🎉 Hats off to our rockstar team and the 700+ event MVPs who turned up the heat at our Delhi, Mumbai, and Bengaluru events! 🙌
🚀 20 Masterclasses - Brainiac Central!
🎤 100+ Superstar Speakers - Mic Droppers!
💡 16 Pitch-a-thons - Idea Fiestas!
💰 68 Lakhs in Growth Goodies - Money Rain!
Your vibes, zest, and enthusiasm made our events epic. We're just getting started on this wild ride to success! 🚀
🌟 Let's keep the fun rolling!
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