Anko's Myntra Dive, Sirona's Delhi Airport Win
In the eighth edition, discover Anko's Myntra partnership, Kareena Kapoor Khan's fresh venture with Pluckk, and unravel the online fashion enigma with Arjun Vaidya and much more.
Hello and welcome to the D2C Insider newsletter, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond.
What you’ll see,
👚 Urbanic INVESTS $50M
🤝 Sirona partners with DIAL??
🌺 Additional 20% OFF on perfumes for community members??
🛍️ Arjun Vaidya - What’s the online fashion phenomenon?
🎪 Time to amplify your D2C growth
✍️ The biggest marketing showdown!!
Anko Partners With Myntra
Australian homeware brand Anko partners with Indian e-commerce platform Myntra, offering a minimum 50% discount on its range of products. Anko aims to tap into the Indian market's discerning customers, featuring various homeware items curated by Australian designers. The collaboration expands Anko's reach, previously established through Amazon and Flipkart. Myntra, with 6000+ brands, serves over 19,000 pin codes across India.
Urbanic Invests $50M for Indian D2C
Fashion e-tailer Urbanic allocates $50 million for Indian market investment, prioritizing supply chain enhancement and D2C expansion. After leaving Flipkart, Urbanic intends to engage customers both digitally and physically, with potential pop-up stores. The brand achieved $400 million in revenue in FY 2022 and plans UAE expansion.
Kareena Kapoor Khan Joins Pluckk
Pluckk, a leading fresh fruits and vegetables brand in India, partners with Kareena Kapoor Khan as an investor and brand ambassador. The collaboration signifies a significant step for Pluckk, incorporating Kareena Kapoor Khan's stake and endorsement in the F&V industry.
Unveiling the Online Fashion Phenomenon - Arjun Vaidya
Arjun Vaidya, Founder of V3 Ventures, shares captivating insights into the intriguing world of fashion e-commerce this week. Having engaged with eight fashion e-commerce brands raking in over 100 Cr in revenue within the past two months, Arjun delves into a remarkable trend shaping the online fashion landscape.
In an era of speculations about the decline of D2C and online consumption, Arjun spotlights an exception – the fashion category. Contrary to the noise, he finds a surge of vigour within this domain.
With candid acknowledgement, Arjun reflects on how achieving the 100 Cr ARR milestone was a monumental achievement during his entrepreneurial journey. However, he notes the casual manner in which contemporary fashion founders toss around this number, making him marvel at their nonchalant confidence.
Arjun's exploration yields a compelling hypothesis for the rapid scale observed in fashion e-commerce:
🌟 E-Commerce Pioneers
Fashion was amongst the earliest categories to embrace online retail in India after books and electronics. Over a decade of e-commerce experience has nurtured consumer comfort with this channel. Data mirrors this, revealing fashion's e-commerce penetration surpassing 10%, compared to the overall Indian e-commerce penetration of ~6%.
🤩 Bountiful Choices
The digital realm offers an endless aisle of choices, unmatched by physical stores. This abundance empowers customers to diligently search until they find their exact desires.
🙏 Erasing Concerns
Swift deliveries and seamless return processes have gradually quelled customer anxieties about differing appearances and imperfect fits.
He underscores the intricacies of fashion business evolution, spanning men's casual, formal, women's ethnic, and western wear, encompassing diverse price points. Notably, a substantial portion of these brands boasts over 50% D2C presence.
Despite solid statistics, fashion garners relatively less investor attention due to perceived low brand-switching costs, inherent fashion volatility, elevated return rates, and environmental, social, and governance considerations.
Could this paradigm shift? What do you think?
DIAL & Sirona Partner to Revolutionise Women's Hygiene
Delhi International Airport Limited (DIAL) has forged a groundbreaking partnership with Sirona, a leading FEMTECH brand, to bring about a transformative change in women's hygiene accessibility at Delhi Airport.
In an innovative move, 12 state-of-the-art multi-product feminine hygiene vending machines have been strategically positioned outside women's restrooms at Terminal 2 (T2) of Delhi Airport. These advanced machines offer a wide range of essential products catering to the diverse hygiene needs of women. This pioneering initiative is set to extend to Terminal 3 and Terminal 1, ensuring that women travellers across the airport have seamless access to these essential products.
The vending machines are thoughtfully stocked with a comprehensive selection of sanitary products, including Menstrual Cups, Tampons, Sanitary Pads, Toilet Seat Covers, Intimate Wipes, and Panty Liners. This diverse array of products aims to provide unmatched convenience and accessibility, sparing women the inconvenience of searching for stores and ensuring their comfort throughout their journey.
Videh Kumar Jaipuriar, CEO-DIAL, expressed enthusiasm about the collaboration, stating, "DIAL is committed to enhancing the overall airport experience for all travellers, including women. We are proud to partner with Sirona in this initiative, which will undoubtedly make a significant impact on women travellers' convenience and well-being."
Deep Bajaj, Co-founder and CEO of Sirona echoed the sentiment, saying, "We are delighted to collaborate with DIAL to introduce the first-ever multi-product vending machines for feminine hygiene. This initiative resonates with Sirona's mission of empowering women and facilitating confident, comfortable lives."
👏 We commend DIAL and Sirona for spearheading this transformative initiative, prioritizing women's well-being and convenience at the Delhi Airport.
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Available job opportunities
Go Zero, an innovative ice cream brand, has secured $1 million in pre-Series A funding led by DSG Consumer Partners, Saama, and V3 Ventures. Founder Kiran Shah plans to expand its presence and raise awareness about the brand, offering guilt-free, zero-sugar, high-protein, and low-calorie ice creams.
What’s Up, a D2C wellness brand, raised Rs 14.4 crore in seed funding led by Unilever Ventures. The company offers natural and vegan products for women’s health and hygiene. It plans to use the funds for product development, marketing, and expansion1.
On July 21, 2023, two very different movies hit the theatres: Barbie, a live-action comedy based on the iconic doll, & Oppenheimer, a biopic about the physicist behind the atomic bomb.
While both films have generated a lot of buzz, they have also showcased contrasting marketing strategies that reflect their target audiences and genres.
How to create engaging and authentic content for your influencer marketing campaigns
Content is king, they say. And when it comes to influencer marketing, content is the key to building trust and loyalty with your audience, and it can also boost your SEO, conversions, and brand awareness. But how effective is it actually?
This trend indicates a growing dissatisfaction among brands with the quality and authenticity of influencer marketing. What do you think?
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