Amazon’s Logistics and Noise’s Milestone
Amazon’s Logistics and Noise’s Milestone
In the eleventh edition, discover Amazon’s boost for Indian logistics, HeyoPhone’s funding, Naiyya Saggi and her in-depth analysis, India’s triumphs at the World Athletic Championship & much more!
Hello and welcome to the world of D2C Insider, your weekly dose of insights, news, and trends from the direct-to-consumer space in India and beyond. In D2C Insider Digest’s eleventh edition you'll see:
🤝 Shein Partners with Forver 21
🚛 Amazon’s new initiatives for India
🦄 The first unicorn of 2023 is here
🍪 25% OFF on healthy snacks for community members??
🎧 Noise is making w̶a̶v̶e̶s̶ NOISE!
🎪 D2C Omni Channel Summit: Largest D2C founder’s conference
Amazon’s New Initiatives to Empower India’s MSMEs and Digital Economy
Amazon Smbhav 2023, a four-day summit for MSMEs, unveils new initiatives to empower India’s digital transformation and support small businesses. These include partnering with India Post for easier cross-border shipping, launching Amazon Saheli for women entrepreneurs, and expanding Amazon Easy and Amazon Pay services.
Shein and Forever 21 join forces
Shein, a Singapore-based online fashion and beauty marketplace, is partnering with Sparc Group, the parent company of Forever 21, to expand distribution and offer more products to customers. Shein acquired one-third interest in Sparc Group and Sparc became a minority shareholder in Shein.
Amazon India boosts logistics for D2C brands
Amazon India is opening up its logistics and order fulfilment infrastructure even for those D2C brands that do not sell on its platform. It has also signed a MoU with India Post for easier cross-border shipping and strengthened its partnership with Indian Railways for faster deliveries. Additionally, it has launched a generative AI-based personal assistant called Amazon सह-AI to help sellers with product attributes, market trends, registration, listing and advertising support.
A Call for Gender Equity & Equality on Women's Equality Day
This week, we feature Naiyya Saggi, the group co-founder TheGoodGlamm Group. She has an MBA from Harvard Business School and has worked with McKinsey & Company and Bridgespan Group before starting her own venture.
Naiyya Saggi is passionate about empowering women and creating a more equitable and inclusive society. In her latest post on LinkedIn, she shares some startling data from OECD on the gender gap in household chores in India and how it impacts women’s opportunities and outcomes in the workforce. She also urges us to have more conversations and collaborations on this issue and to support each other as allies.
She shares her key points from this post in her own words:
🕒 Indian women spend 15 times more time on household chores than Indian men do. That is 298 minutes daily on average vs 19 minutes by men daily on average.
🌎 Indian women spend the maximum time on chores globally. This means that Indian women have less time and energy to pursue their careers, education, hobbies, or personal growth.
🚧 This also means that Indian women face more barriers and challenges to enter, stay, and thrive in the workforce. To achieve more equity and equality at work, we need to start with gender equity at home.💥 We need to challenge the social norms and expectations that assign domestic work as women’s responsibility. We need to share the burden of household chores equally among men and women.
💬 We need to have more dialogue and awareness on this issue among our families, friends, colleagues, and communities. We need to support each other as allies and partners in creating a more balanced and fair society.
Have you ever faced or witnessed the gender gap in household chores? How do you think we can bridge it? Share your thoughts with us.
🔑 Key Learning
Indian women are currently spending 15 times more time on household chores than men, hindering their career and personal growth. Hence there is an urgent need to emphasise gender equity at home.
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Among Top 3 Global Smartwatch Brands in Q2 FY23
Noise, India’s leading online smart wearable brand, has achieved a remarkable feat by becoming one of the top three global smartwatch brands in the second quarter of the fiscal year 2023, according to a report by Counterpoint Research. The brand has surpassed giants such as Apple, Samsung, and Huawei, and has claimed the third spot after Xiaomi and Fitbit.
Noise has been growing rapidly in the smartwatch segment, offering affordable and feature-rich devices that cater to the diverse needs and preferences of its customers. The brand has launched several successful models, such as the NoiseFit Twist Pro, the Noise ColorFit Pro 4, the Noise ColorFit Icon 3, and the Noise ColorFit Caliber, which have received positive reviews from users and critics alike.
Some of the key features that make Noise smartwatches stand out are their large and vibrant AMOLED displays, their Bluetooth calling functionality, their health and fitness tracking sensors, their GPay UPI QR code feature, and their stylish and durable design. The brand also offers a wide range of customisation options, such as different watch faces, straps, and colours.
According to Counterpoint Research, the global smartwatch market grew by 27 percent year-on-year in Q2 FY23, driven by factors such as increasing consumer demand, product innovation, and competitive pricing. The report also stated that India was one of the fastest-growing markets for smartwatches in the quarter, with a growth rate of 144 percent year-on-year.
Gaurav Khatri, co-founder of Noise, said that the brand is “thrilled and humbled” by the achievement and that it is “committed to delivering the best products and services to our customers”. He added that the brand’s vision is to "become a global leader in smart wearables and create a positive impact on people’s lives".
We congratulate Noise for this amazing accomplishment and look forward to seeing more exciting products from them in the future!! 👏
Special offers for you
Looking for some unique and personalized gifts for your loved ones? Check out these amazing offers from our partner brands and get ready to surprise them with your thoughtful choices.
Purvina - A brand that believes in making only 100% pure and authentic farm-fresh products in the most natural and traditional manner, providing enhanced satisfaction to discerning customers. All the produce is earthy, directly sourced from the farm and nurtured in the slopes of the Western Ghats in Kerala, amicably blessed by the southwest monsoon. You can order online from their website and get your products delivered to your doorstep. Use the code FRIENDSOFBRANDS and get a flat 10% off on your order.
BREATH:ABLES - A brand that believes comfort and style should never be mutually exclusive. We are a brand dedicated to providing you with the most stylish, and comfortable sleepwear possible. Their products are made from soft, lightweight, breathable fabrics, designed to keep you cool and comfortable all night.
You can order online from their website, use the code FOB20 and get a flat 20% off on your order.
Snackible - A brand that offers you healthy and delicious snacks that are low in calories, sugar, and fat. You can choose from their variety of cookies, bars, chips, nuts, seeds, and more that are made with wholesome ingredients and natural flavours. You can order online from their website and get your snacks delivered to your door every month. Use the code D2C25 and get a flat 25% off on your order.
Don’t miss this opportunity to grab these amazing deals from Purvina, BREATHABLES & Snackible. Hurry up and order now! 😊
Available job opportunities
HeyoPhone, an intelligent communication app for SMBs, raised 500K USD from super-angels Aakash Chaudhry (Aakash-Byju’s), Amit Chaudhary (Lenskart) and Dinesh Gupta (Busy Accounting). HeyoPhone offers a unified, smart number for businesses to connect with customers via calls and WhatsApp. HeyoPhone supports the ONDC framework for digital commerce.
💼 Reliance AGM 2023 highlights: Mukesh Ambani to continue as Chairman-MD for 5 more years
📺 How Jio Cinema is Killing OTT & TV | The new master plan
How to Handle Social Media Trolls
We all know how annoying and hurtful social media trolls can be. They can target anyone, from celebrities to influencers to ordinary users, and they can ruin your mood and your online experience.
But don’t let them get to you! There are ways to deal with social media trolls effectively and protect yourself from their negativity. In this edition of community chatter, we will share some tips and tricks on how to handle social media trolls, as well as some stories from our members who have faced them and overcome them.
D2C Insider Omni Channel Summit
Are you a D2C brand owner, enabler, or investor looking for the latest insights and strategies on Omnichannel retail and marketing?
If yes, then you don’t want to miss the D2C Insider Omnichannel Summit Mumbai on September 9th, 2023. 🙌
This one-day summit will offer you the opportunity to:
🎤 Learn from the industry experts via keynotes and panel discussions
🧑🏫 Pitch to marquee investors via Pitchathons
🚀 Elevate your skills via masterclasses
Plus, you’ll get to meet and interact with over 150+ brands, 50+ enablers, and 25+ investors who are shaping the D2C landscape in India. 😍
Don’t miss this chance to take your D2C business to the next level.