₹848 Cr Growth: Mokobara’s Journey Unfolds
In our Seventy-sixth D2C Insider edition, explore how Mokobara is redefining luggage and travel accessories, Meesho’s GenAI Voice Bot and more!
Welcome back to another edition of D2C Insider Digest!
Mokobara is redefining luggage and travel accessories for the modern Indian consumer. With a mission to make travel stress-free and stylish, this brand has carved out a niche by blending functional design with bold aesthetics.
By addressing pain points like clunky designs and lack of organization, Mokobara has made luggage more than just a necessity—it's now a statement.
1. Meesho’s GenAI Voice Bot: Redefining Customer Support
Meesho introduces a GenAI-powered multilingual voice bot, enhancing accessibility for India’s tier-II cities and beyond.
Key highlights:
Multilingual Support: Hindi and English now, six more regional languages coming soon.
Efficiency Gains: Handles 60,000 calls daily, cutting per-call costs by 75% and boosting CSAT by 10%.
Scalable Technology: Leverages AI for human-like interactions while halving average handling time.
Meesho plans to expand the bot’s capabilities to handle all post-order queries by next year, solidifying its tech-first customer approach.
2. ShopDeck Secures $8M for D2C Growth
Bengaluru-based ShopDeck is empowering small D2C brands with innovative e-commerce solutions.
Highlights include:
Funding Boost: Raised $8M in Series B funding from top VCs like Bessemer and Elevation Capital.
Tailored Support: Offers custom storefronts, marketing strategies, and catalogue management for niche brands.
Rapid Growth: FY23 revenue grew by 41%, with a sharp focus on enabling first-time sellers.
With big names like JerseyKart onboard, ShopDeck aims to level the playing field for emerging D2C brands.
1. Mollie and PayPal Team Up for Marketplaces
Mollie and PayPal have partnered to simplify payment solutions for marketplaces across the EU and UK.
Key updates:
Effortless Integration: Sellers can offer PayPal without extra onboarding hassles.
Efficiency Focus: Mollie Connect reduces operational costs, empowering platforms to scale faster.
Marketplace Innovation: Combines Mollie’s streamlined tools with PayPal’s global reach and secure experiences.
This partnership enhances flexibility and convenience for platforms and their sellers, driving growth in e-commerce.
Quick Commerce is the Future
Deep Bajaj, co-founder of Sirona, emphasizes Quick Commerce (QC) as a transformative shift in retail.
QC is redefining consumer expectations. D2C brands must adapt fast or risk losing out.
A) Building Resilience with Founders
Our latest founder meet-up brought together some of the brightest minds in D2C for a night filled with inspiring conversations, game-changing ideas, and invaluable growth strategies.
It was all about sharing experiences, fostering connections, and building resilience in the ever-evolving D2C space.
Why not join in on the opportunity to get your brand out there? Make a difference with our Goodie Bag today!
B) Scaling Heights in D2C: CXO Meets - South
🚀 Countdown to Bangalore has started!
In just 2 weeks, the D2C Insider CXO Meets - South is bringing together top D2C founders, investors, and enablers to supercharge the D2C ecosystem.
💡 What’s on the agenda?
Beyond the Pitch Deck: Building investor confidence with insights from stalwarts like Rahul Johar (Oxbow Brands).
The Pricing Dilemma: Striking the perfect balance between value and profitability with leaders like Madhumitha U. (The Indus Valley) and more.
Seats are running out fast—grab yours now!
C) D2C Insider Elevate Accelerator Program, Cohort 3!
Our kickoff event was a blast! We welcomed our newest cohort of talented founders and industry experts, and the energy was electric.
From performance-driven designs to sustainability, India’s activewear market is breaking stereotypes and setting trends. But what’s driving this revolution? How are brands like Blissclub and Zymrat blending style, inclusivity, and functionality to reshape fitness for Indian consumers?
This article uncovers the strategies and innovations fueling India’s activewear boom. Whether you’re a fitness enthusiast or a D2C entrepreneur looking for inspiration, this is your guide to staying ahead in a market that’s sweating it out to redefine fitness.
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