$7.5M Raise: eBrands AI Expansion
In our ninety-first D2C Insider edition, discover game-changing D2C trends—from Power Gummies’ tasty health revolution and bold investments in sneaker and more!
Welcome back to another edition of D2C Insider Digest!
Back in 2018, Divij Bajaj had a simple idea—what if staying healthy could be as fun as eating candy? That’s how Power Gummies was born. No more boring pills. Just delicious, science-backed gummies that make wellness easy.
At the heart of it all? Power Gummies make wellness simple, tasty, and something you’ll actually look forward to—one gummy at a time.
1. Ananta Capital Invests in D2C Sneaker Brand Bacca Bucci
Ananta Capital has made a strategic investment in Bacca Bucci, a fast-growing Indian sneaker brand founded in 2013 by Natwar Agrawal and Anuj Nevatia.
What’s New:
Scaling innovation & design – The investment will accelerate product innovation, expanding Bacca Bucci’s sneaker lineup to meet evolving consumer trends.
Expanding market reach – Strengthening its omnichannel presence, the brand aims to enhance digital growth and enter new retail markets.
Boosting global aspirations – Plans to scale internationally, making stylish, high-quality sneakers accessible beyond India.
This partnership propels Bacca Bucci’s vision of redefining sneaker culture with style and accessibility.
2. GIVA Secures ₹102 Crore Funding to Accelerate Growth
GIVA, a direct-to-consumer jewellery brand founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, has raised ₹102 crore (approximately $11.7 million) through a combination of equity and debt financing.
What's New:
Retail Expansion – The capital infusion will support GIVA's plans to open new stores across India, enhancing its offline presence.
Product Diversification – GIVA aims to broaden its product range, including 14K and 18K gold and lab-grown diamond jewellery, to cater to diverse customer preferences.
Revenue Growth – With this funding, GIVA is poised to strengthen its market position and drive significant revenue growth in the coming years.
This investment underscores GIVA's commitment to making premium jewellery accessible to a wider audience.
1. eBrands Secures €7.5 Million to Drive AI-Powered Global Expansion
eBrands, a Helsinki-based export platform founded in 2020 by Robin Bade, has raised €7.5 million to help consumer brands scale internationally with AI.
What’s New:
AI-driven growth – Enhancing Apollo, its proprietary AI tool, to help brands expand into 60+ markets effortlessly.
Strategic market entry – Partnering with global marketplaces like Amazon, Walmart, and Target to streamline expansion.
End-to-end support – Providing supply chain, sales, and compliance assistance through its "Expansion-as-a-Service" model.
This funding strengthens eBrands' mission to make international growth seamless for consumer brands.
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Chief Snack Officer & Chief Napping Officer
Trisha Rajani Vaidya, founder and ex-COO of Dr. Vaidya’s, talked about how brands are redefining work culture.
Chief Chill Officer. Chief Sleeping Officer. Chief Dating Officer.
“These aren’t just quirky titles—brands like Sprite, Mattress Firm, and Topmate.io are shaping culture. Gen Z wants work that feels personal and fluid, and companies are responding.”
Because:
She said even Netflix hired a ‘Tagger’ just to watch content.
Today, you can get paid to chill, sleep, or date.
D2C brands now drive 15% of online retail sales, proving that selling direct is more than just a trend.
Why Brands Are Going D2C
Personalized experiences keep customers engaged.
Better control over pricing, branding, and data.
Tech & logistics make direct selling easier than ever.
More brands are ditching third-party platforms—will yours be next?
Looking for clients, suppliers, or a co-founder? Our fast-growing platform connects you with the right people.
👉 Be part of India’s largest D2C community today!
More D2C insights coming soon—let’s make 2025 the year of game-changing brands!
