₹30 Cr Boost: XYXX’s Expansion Plans & D2C News
In our Ninetieth D2C Insider edition, dive into Nappa Dori’s unique fusion of Indian heritage, How ZEPIC helps secure more profit and latest D2C trends.
Welcome back to another edition of D2C Insider Digest!
Before we dive in, something exciting for you!
Hear from Pravir Chadha, Founder of SteamPRO.in, as he shares his remarkable journey with D2C Insider Elevate Cohort 3. Discover the challenges he overcame, the mentorship he received, and how Elevate helped him scale his vision to new heights!
Founded by Gautam Sinha, the brand's name encapsulates this fusion: 'Nappa' symbolizes high-quality leather, while 'Dori' represents the intricate stitching that binds their products together.
At its core, Nappa Dori blends Indian handiwork with minimalism so that you remain the talk of the town wherever you go!
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1. Nuuk Secures $5 Million Series A Funding Led by Vertex Ventures
Nuuk, a D2C home appliance startup, has raised $5 million (around Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI, with participation from Good Capital and several prominent angel investors.
What’s New:
Strong Industry Backing: Investors include leaders from Swiggy, Boat, KPMG India, BharatPe, Tinder India, and Sirona Hygiene.
Innovative Product Expansion: Plans to scale its high-performance home appliance range, including fans, vacuum cleaners, and kitchen devices.
‘Make in India’ Focus: Aiming to increase local manufacturing from 20% to over 50% by FY 2025-26.
Tech-Driven Future: Exploring smart IoT devices and advanced solutions for modern Indian homes.
2. XYXX Raises INR 30 Crore to Boost Expansion and Innovation
XYXX, the direct-to-consumer men’s apparel brand, has secured INR 30 crore to strengthen its market presence and drive product line expansion, aiming to meet fast-growing consumer demand.
What’s New:
Market Expansion: Targeting tier-2 and tier-3 cities with enhanced marketing initiatives.
Product Innovation: Investing in product line extensions and operational capabilities.
Tech-Driven Growth: Strengthening e-commerce and data analysis for tailored shopping experiences.
Sustainable Practices: Focusing on eco-friendly textile production to meet rising demand for sustainable fashion.
3. Double Bull Re-enters Indian Retail with Bold Growth Plans
Double Bull, the iconic men’s fashion brand known for its vibrant party wear, has announced its re-entry into the Indian retail market with a fresh vision and ambitious expansion strategy.
What’s New:
Revenue Target: Aiming for Rs 100 crore revenue by FY31 from the current Rs 35 crore turnover.
Retail Expansion: Plans to open over 50 exclusive brand outlets (EBOs) and strengthen its presence in multi-brand outlets (MBOs) across 14 states by year-end.
D2C Launch: Entering the direct-to-consumer space with its own e-commerce site by year-end.
Broader Product Range: Introducing versatile, high-quality apparel beyond party wear to cater to evolving customer needs.
1. Rodan + Fields Joins Forces with Ulta Beauty
Rodan + Fields, a prominent direct-to-consumer skincare brand, has partnered with Ulta Beauty to expand its retail presence. This collaboration marks the first time Rodan + Fields products are available in physical retail stores, specifically at 150 Ulta locations nationwide and on Ulta's website.
Key Points:
Retail Expansion: This partnership signifies Rodan + Fields' strategic move from a direct-to-consumer model to include retail distribution through Ulta Beauty.
Product Availability: Consumers can now purchase Rodan + Fields products at select Ulta Beauty stores and online, offering greater accessibility to the brand's skincare offerings.
Strategic Alignment: Ulta Beauty continues its trend of introducing direct-to-consumer brands to a broader audience, aligning with its commitment to offering guests effective skincare solutions.
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Why Customization Is Retail’s Next Big Advantage
Artem Kalugin, founder of 3X, shares insights from 20+ conversations with D2C founders and execs on the challenges and opportunities shaping the industry.
India's roll-up commerce startups are experiencing a remarkable resurgence, driven by the rapid expansion of quick commerce into new categories like beauty, personal care, and nutrition.
Why Roll-Up Commerce is Thriving in India
Diversification and Adaptation—Unlike their Western counterparts, Indian roll-up commerce startups have successfully adapted by diversifying their strategies.
Financial Growth—GlobalBees reported a 55% year-on-year revenue growth, while Mensa Brands saw an 11.6% increase in operating revenue.
Overcoming Challenges—Despite the collapse of Thrasio, the US pioneer of roll-up commerce, Indian startups have avoided similar pitfalls by focusing on niche categories and embracing quick commerce.
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Let’s make 2025 the year D2C brands truly shine!
